using video email to drive traffic to
your videos is a great tactic however
sending a video email can be
pretty tricky I didn't even know you
could do that but don't worry cuz i'm
going to show you exactly how to do it
in any video email system this training is
going to make you a superstar I'm Owen
video Oh what up guys love to see you
back on the channel I'm Owen video
YouTube marketing coach broadcasting a
new video email every week on the tools tips
and tactics that you need to grow your
business on youtube if that sounds like
the kind of stuff that you're into you
may want to subscribe also want to give
a huge shout out to jarhead fix my man
jarhead 6 is a big fan of the channel
he's always liking our new videos
commenting and just being a part of the
community go check out jarhead 6 you've
got an awesome channel on home defense
but if you really want to see some guns
today I'm going to show you how to get
more views on your newly released videos
by sending a video email when all said
and done you're going to have a
fantastic email that will look something
like this now isn't it cool how the
video appears to be playing in this
message it's important to know that this
is not actually as a video it's an image
called an animated gifs when they click
on the video they'll go directly to the
YouTube video where they can watch and
engage first we're going to make the
animated gifs and then second we're
going to compose and send the email it's
as simple as that so let's get started
first we need the animation now you can
do that using a website called online
dash convert and going to the image
converter or you can use the two buddy
gif animator tool inside the tube buddy
plugin now if you don't already have two
buddy I know a lot of you guys already
do if you don't already have two buddy
you can check it out in the link in my
description box too buddy is a plug-in
designed to grow your YouTube channel so
it's an invaluable tool you can see here
it's installed in the channel I'll click
on that and click on animated gifs
generator in here is their jiff
animation tool and you can
see that i can add layers to the
animated jib and I've got you know like
a start time and an end time here here's
the deal you can only use really it says
10 of 10 seconds use but you can really
only use nine I would try to keep it at
nine so what you're going to do is sort
of pull this red q out here and then
pull the green went out and just sort of
decide which 10 seconds of this video
you want to use I like to use 10 seconds
it explains what the video is so I'm
going to I'm going to go with right here
and then I'm going to shrink up the red
point and I'm not even a look at where
I'm just going to kind of go into the
ten seconds and go into nine seconds and
then I'll hit preview and watch what
happens and that's pretty good and
that's that's my loop now I could add
text i'm not going to do that i have a
whole nother video on how to really get
into this ship animator if you want to
check that out for now I'm just going to
click generate jiff this process takes a
little bit of time so we're going to
just kind of hurry through it with the
editing we've successfully completed
part 1 now what we're going to do is go
into our email marketing system create
the email and send it out to our
subscribers now I'm using an email
system called get response I've used
them for years and I think that they're
the best entry level email marketing
system around so if you're not married
to your current provider or you don't
have a current provider go grab yourself
a 30 day free trial of get response and
try this out you could try to do this in
gmail or yahoo or some other free
provider but it's going to send the
animated gifs as an attachment it's not
going to embed it inside the email which
is what I'm going to show you how to do
right now so you're going to log in to
your email system whichever one you're
using and you're going to come over here
to create newsletter you're going to go
to the drag-and-drop email creator
you'll fill out some of this information
here now the message name up here this
is internal so your customers aren't
going to see this you always want your
subject lines to be engaging it's better
for the subject line to create intrigue
over the contents of the email
than have the subject line be a preview
for what's in the email so I'm going to
put something intriguing like they
almost made it illegal they almost made
it illegal it's fun it's like what what
did they make you illegal and then we'll
go into it has nothing to do with the
email guises just so that they'll open
it i'm going to start from scratch i'm
going to pick this simple column right
here and guys you want to have to do
this every time this is only because
we're making this for the first time the
first thing we're going to do over here
in the image section is we're going to
upload the jib so we're going to upload
it from the computer and once it's
uploaded we're going to select it and
we'll see it appear right in here and
there it is so we're going to come in
here and just shrink this up a little
bit so a little bit more centered in
there it's got a nice little buffer at
the bottom and we're going to paste our
copy here now hopefully what you're
doing to get your copy is you're just
coming into the video and you're just
going to take the copy that you've got
in the description box you know you're
going to edit it up a little bit but you
know for example you'll click in here
and you'll take this introductory
paragraph here copy that come back over
we'll just paste it in here something
like this so change this headline to say
you know like all right Jim want to do a
Facebook live to personal yes I sure do
okay and then what I want you to do is
add like a little bit more here what I'm
going to do is we're going to move the
text up we want the text to be on top we
want the email down here and then we're
going to duplicate that i'm just going
to duplicate this right here
and then I'm going to drag it underneath
I'm simply going to take the rest of
what's in the description box now of
course you're going to want to like edit
up this copy a little bit and just make
it a little bit more email e ok but then
you're going to come down here you know
thanks for watching I'm going to sign
your name on video now to come in here
to add the video what we need to do is
go back into YouTube get the link click
on this image here click on link basic
URL here ok and now you've got a
great-looking email and over here I can
see what it looks like on my mobile
device when I come over here I can see
what it looks like so we've got some
introductory paragraph here to get them
interested in the video we've got the
video here that's engaging and it's
moving and it's like whoa how did they
do that and then down here we have sort
of an explanation of what's going on you
could even come down here and maybe
added add the link in there too you can
watch it here what I don't want to get
too complicated with it this is just you
know as an added benefit so as they're
sort of watching and scrolling they can
take advantage of that otherwise this is
looking really good and I think you're
ready well maybe space test up a little
bit here there now I think it's looking
really good and we're ready to send it
so we're going to go into our next step
where you can choose who you want to
send it to and when you want to send it
all of this kind of varies based on
which system you're using but at the end
of the day no matter which system you
use you'll have a great written email
and you can even test the message by
sending a test message here it'll go to
your email it'll send pretty much right
away and then you can go into your inbox
you check it you can see that it
displays perfectly in my email it looks
great high-impact I can click on that
link now it opens it up in YouTube you
want to post interviews on Facebook live
now you're ready to schedule and send it
do this for every video that you want to
give a huge boost to and if you really
want a YouTube marketing super hack try
this send the video out while it's still
unlisted tell your subscribers to watch
now that they get a sneak peek before
the video goes public hopefully drive
some extra traffic to that video and
then once you get some views and you get
to watch time on that video make it
public and that existing watch time will
boost that video in the search rankings
but wait there's more
that's right ladies and gentlemen it's
time for another round of classic
advertising trivia where we try to give
you something to guess and you guessed
it I'm still sort of working on that
part in today's classic trivia I'm going
to give you a song from an old TV show
you have to name the second part of that
songs you got to fill in the blank okay
ready go hey baby I hear the blues a
call in toss salads and scrambled eggs
birthday and maybe I seem a bit confused
yeah maybe go ahead and leave your
answers in the comments section below
and we'll give you a shout out on next
week's show thanks so much for watching
and I hope you enjoyed the tutorial
today if you want to geek out on more
strategies tips and tricks to help you
grow your business check out these
videos up here if you're ready to step
it up a notch and you want to work with
me personally check out this video down
here more videos next week I hope to see
you then I'm Owen video we'll see you
next time
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