Morning after new year
For more infomation >> 2019 new Desi video Mera Bala Dance - Duration: 0:28. 
Hello ! I'm David Ho
virtual presenter of Navigator Business Academy
Today's lesson is about video advertising.
In an age where everyone and everything is connected
programmatic advertising can help link
content, consumers and advertisers in real time.
Together with advanced targeting options,
ad technology and ad management capabilities,
programmatic advertising allows advertisers
to deliver the right message
to the right audience at the right time.
Emarketer.com says that in 2019
more than 70% of video ads
will be run programmatically.
Dawn of the screen age
screens surround us everywhere
and the one in our pocket is our constant companion.
With screens all around us,
digital advertising is soon to be everywhere
and one digital ad format is at the forefront
of winning consumer attention and advertiser budget
- video.
The screen age is fast becoming the age
of digital video advertising.
Programmatic can help
but how does it work
in this hyper connected digital ad age
all advertising is becoming programmatic.
Programmatic advertising links content providers
and advertisers with consumers in real-time
to deliver the right message
at the right time
in the right place
and in the right format.
In the blink of an eye,
a programmatic platform can connect video inventory
to audiences across any screen and any ad format
including Smart TVs
and app environments
or on existing video platforms.
In a matter of milliseconds,
it can connect advertisers with consumer eyeballs
by inserting video ads into existing video content
or place video ads in premium text-based
editorial content.
Incorporating video into your advertising strategy
means offering audiences a frictionless ad experience
and advertisers a format they crave.
Video advertising is often overlooked
as a lesser form of monetization for publishers
However,
this digital advertising medium
is slowly but surely
making its way into the budgets of
advertisers worldwide and onto publisher's websites.
A report from the IAB
notes that programmatic video buying
is gaining ground
and within their sample of 358 agencies
and marketers
which all spending more than US$1 million per year
on DIgital Advertising,
says that 45% of digital video ad spend
were bought programmatically in 2017.
All the more reason for you as a publisher
to get to know the programmatic video landscape
whether you are producing content for video
or looking for alternative monetization platforms
compared to traditional display advertising.
There are a few different channels
which we can expect to see an upward trend
in programmatic video advertising.
These channels include mobile,
native and location-based advertising.
With mobile usage continually growing even to the point
where it is more than desktop
and online video being embraced by users alike.
It is no shock
that mobile video advertising will take flight.
As with most digital advertising sectors,
growth and development within ad units and formats
are imminent.
Ve.com continues to note
that native advertising is one of these platforms
that will see significant increase and adaption
within video advertising.
Native advertising still has its obvious benefits
such as not being blocked by ad blockers
and helping with user experience
unlike old traditional ad formats.
Programmatic video advertising benefits its advertisers
with advanced targeting options and user data.
Together with this technological approach
to advertising,
it has created a steadily rising location-based market
where advertisers can deliver ads in real time
to its target audience and location.
In term of video ad format,
Out-stream ad unit is the most relevant
for Publishers to monetize their online news portal.
Out-stream ad units make use of existing ad units
and display ad locations within a webpage
to deliver video ads
The focus here is on a non-video based environment
which may include but not be limited to text content,
social feeds and more.
It's a much newer form of video ads
and not as widely in use as in-stream.
An example of an out-stream video
can be a user visiting a text-based web page
and as they scroll down
and starts playing with its audio muted.
Out-stream video advertising
also makes it easier for advertisers
to find highly targeted audiences to target
and for publishers to grab hold of video ad budgets.
Instead of having to produce video content
to get a piece of the video ad spends,
publishers can implement video ad monetization
for traditional web-based content with video.
Furthermore,
advertisers seem to have more control
and guarantee from this ad unit type.
Not only do out-stream video ads pause
when a user scrolls further down or up the page,
but research has also indicated
that user retention increases with this format.
Out-stream ads get viewed 25% more than in-stream.
However,
out-stream video ads can be very intrusive
so both publishers and advertisers
need to carefully think about their strategy
when serving them to an audience.
With video content consuming the internet
and remaining to be one of the content mediums
that grabs a user's attention the most,
it's safe to say it's not yet another fad
that will just wash away over time.
Waching daily Jan 1 2019
PEGI 3
[Music]
Logo Reveal- DOT INCORPORATE
Waving Flag- BCC
Have you ever climbed so far that you feared
to look what's underneath?
feared to look what's underneath? Have
you ever ran such a distance that your
shoes get tired?
Have you seen each and every single sunrise
of the days that you have lived?
Or did you pass restless nights just to improve
yourself?
I bet you haven't
If you are not a
CADET
[Music]
[Music]
I knew cadet life is not easy
But what I didn't know was-
How hard it can be!
But here...
Life is not always you partner
Sometimes life hits you...
Right between
your eyes and shuts each single door for
you.
That is the moment
when you choose
Your fate, your destiny..
Cadetship is not about being better than others, it's
about being the best [echo]
What are you waiting for?
Its time for you to get out of the comfort zone
and get into the combat zone.
This is the moment
you have to chose to be the very BEST.
I refuse to be denied because as a cadet
if you want unexpected things in your life..
You need to do
Unexpected works in your life.
life, you need to do unexpected works in your life
If you want to make a
difference, you have to be the difference
Nobody is going to do the works for you
nobody is going to see the dreams for you
And nobody is goint to live the life for you.
Only you can change your life.
Nobody can do it
FOR YOU
[Music]
In the hood of cadets you will rise and fall
But cadetship isn't about how many times you fall
it's about how many times you fly
It's not about what happened to you yesterday.
rather it's about what you are
going to do about it.
I admit here life is hard
You might get hurt
Your heart might get broken
And you may may not succeed every time
But you cannot stop
trying you cannot just give up give in or give out
because there are no shortcuts
to success you can't go around it, you can't go under it and you can't go over it
The only way you can get to it is
STRAIGHT THROUGH IT
There is a gravestone for the day you are born
and the day you will die.
Between that, there is a
big space which defines your legacy.
Life is a fight for territory.
If you stop fighting for it, then
someone else demands you spot, you're never the
ONLY ONE TO GET HERE
Cadet Life! I told you. It's a combat zone.
It's a fight.It's a fight for integrity, its a fight for your character
it's a fight for your dreams, your ambition
your honor because you are not god-gifted
with these things when you are born.
So ask yourself-
If you have the courage to face your demons
If you have the determination to break the limits and set new ones
and if you have the perseverance to fight for your
integrity, your character, your honor
then this is your shot to prove your legacy
and define YOURSELF
this is
----BARISHAL CADET COLLEGE----
[Music]
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