INTRO: This is the IT Roadshow.
We're taking you with us, as we go coast to coast, East to West, on the tricked-out CDW
Technoliner —anywhere and everywhere there's technology, talking to and learning from real
engineers, swapping stories with real techies, seeing real technology in action.
So if you're ready to geek out, hop on and let's go.
Nathan: Hey Pat, how are you?
Pat: I'm good.
How are you, Nathan?
Nathan: Great.
Thanks so much for spending some time here at the Technoliner.
Pat: Happy to be here.
Thanks for having me.
Nathan: So we're going to talk about video anywhere today, right?
Pat: Yeah, sounds good.
Nathan: Awesome.
Why don't we go ahead and take a seat — and let's talk.
Pat: All right.
Nathan: Awesome.
So you talk to a lot of customers.
What are some of the common scenarios you see in terms of what customers are actually
implementing and using today?
Pat: Most customers that we've initially talk to have multiple platforms out there.
So they might have Cisco TelePresence, they might have WebEx and, at the client level,
they'll have Jabber or Skype.
Nathan: Sure.
Pat: And so, really, that's the crux of the problem.
They're saying, "Hey, I schedule my meetings with WebEx, and I just hit the little 'Add
WebEx' to my meeting invite.
But then I walk into a conference room and I don't know how to utilize …
Nathan: Sure.
Pat: … the equipment in the conference room to have my WebEx meeting.
Or, I have people who are on a Skype line trying to join, and they can't join."
Nathan: Mm-hmm.
Pat: Really, what we're working on is where are they in that investment strategy with
those different platforms?
And, if it makes sense for them to keep that, that's what we're trying to integrate.
There's different ways to integrate that today and make it easier for end users that would
say, "Hey, if I'm on a Skype line and I want to join this TelePresence call, I just can
click this button and join from the Skype client.
Or I walk into a TelePresence room, and I hit a button, and boom, everything goes — the
audio, the video — everything starts up for me."
Nathan: It's like magic.
Pat: It's like magic.
Nathan: Cloud is everywhere.
There's obviously a lot of video in the cloud, but there's a lot of concern around consumption
of internet bandwidth and whether it's really going to have the best kind of quality.
Are people actually going to use it?
What's up with cloud today?
Is cloud really the best platform for video?
Pat: The best platform for video really depends on the end user.
What we are seeing though is that because of cloud, we're seeing a lot more people want
to adopt video.
It's made it much more affordable for organizations.
Nathan: Sure.
Yes.
Pat: Before when you had this all on-premises, you were looking at at least a half-million-dollar
upfront investment — maybe more depending on the size of your organization and the video
bridge that you would need.
Now, you can get into a cloud-based video platform for almost the same cost per user
as an audio bridge.
Nathan: Hmm.
Pat: So customers are flocking to it a little bit more.
As far as your question with the bandwidth, that really depends.
We're going to work with our organizations, and we're going to be able to do health checks
on their network.
We're going to direct that traffic during high-bandwidth traffic periods and maybe go
from 1080p down to 720p…
Nathan: Sure.
Pat: … and that sort of thing — to save on bandwidth.
Nathan: How do we get users to actually use it?
Pat: Hopefully, if we designed it right, we've pulled some of that complexity out of the
end-user side of the house and really make it a one-button-to-push type of thing to get
into a meeting.
However, with any IT deployment, whether it's video or anything else, you want to make sure
that you have a strategy of how you're going to deploy it.
We recommend organizations have a four-part strategy as they deploy this new technology.
The first is to make sure that they identify who's going to use this platform and how they're
going to use it.
Nathan: Mm-hmm.
Pat: The second piece is, let's market internally that they're getting new tools — or a platform
or something — and actually create excitement.
And then the third piece, which is very critical, is train them on how to use it.
Nathan: [Laughs]
Pat: So again, we're going to design it so that it's going to be very simple — typically
one button to push.
But they're still going to want to know, "How do I use this in my workflow?"
And then the final piece is measure.
So, if we said sales is going to use video in this way, we're going to measure that.
And if we said you're going to get 10 meetings a week out of this conference room, what we're
going to do is measure how many meetings are you.
actually getting out of that conference room?
Nathan: Mm-hmm.
Pat: How many people are in those meetings?
And if we're getting 10 or more like we thought, then great.
If we're getting less than that, we're going to inspect: Why aren't the users using video
like we thought?
Then, we're going to make adjustments to make sure that we hit those marks.
Nathan: We talked a lot about the features and the integration for the end user, but
what does this mean for IT, the actual IT administrators that are managing video?
Pat: From an IT perspective, I always joke that the easier you make it for the end user,
the more complex sometimes it is …
Nathan: [Laughs] That's probably true, yeah.
Pat: … for the IT department, right?
But it really depends on what's their existing investment in video.
If they're heavily invested today in multiple platforms, it's not going to make sense to
rip all those out, right?
Nathan: Sure.
Pat: It's going to make a little bit more sense to integrate those.
That sometimes can cause a little bit of complexity.
But if they don't have much investment or they're a little bit long in the tooth of
their existing investment, then it might make sense to put in a new platform.
And, a lot of the new platforms are cloud-based or they're hybrid in nature, and they're a
lot easier.
Nathan: Cisco's released a lot of new stuff around video, so tell us a little bit about
that.
Pat: So, where we're getting to now is everything is wireless content share.
Nathan: Mm-hmm.
Pat: So if I have my iPhone, my iPad and my laptop, I can just pair that to the codec;
the codec recognizes it.
I can share my content up to the screen, start to annotate right over that content, share
that to users on the far end.
And if, let's say — I talk a lot, so my meetings tend to go long — there's someone
trying to get into that room as I still want to get my point across to the people in the
meeting.
So, I don't want to cancel my call, I don't want to stop it, instead I want to keep it
going, but I want to be respectful for those that gotta get into the room.
Nathan: Sure.
Pat: So I can grab my phone.
I can swipe down on the phone.
Nathan: Mm-hmm.
Pat: That call — the video, the audio — will all transfer to my phone, uninterrupted, and
I can walk out of there still on that meeting.
And I can walk into another room, swipe up …
Nathan: That's pretty awesome.
Pat: … and push that same call up to the video endpoints, the audio that's in that
room — uninterrupted again — and just keep going with the meeting.
Nathan: That's pretty cool.
Pat: Yeah, and that's really what we're getting to today — and that simplicity — and doing
that with very little training or knowledge.
It's like going up to an ATM machine at this point.
You know how to use it, whether you've used one in the past before or not.
Now, what's coming is even cooler.
We're integrating AI, and you can do that all by talking to the device rather than actually
having to press the button.
Nathan: So you can walk into a room and essentially talk to the device, and say, "Hey, what meeting
do I have?"
It'll tell you what it is and say, "Start my meeting," and you can use voice essentially
to drive the entire conversation.
Pat: Correct.
Nathan: That's pretty awesome.
Pat: Yes.
We've gotten to the "Iron Man" portion of …
Nathan: [Laughs] Absolutely, absolutely.
Pat: … the technology.
Nathan: Pat, where can people go to find more information about video everywhere and how
we do it at CDW?
Pat: Sure.
Just go to CDW.com/video.
They'll find videos, white papers, assets — anything that they'll need.
Nathan: This has been great.
Thank you so much for spending some time talking about video anywhere.
Pat: Thank you for having me.
I really appreciated it.
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