Do you have a hard time coming up with keywords
for your videos on YouTube?
Stay tuned because in this video,
I'm going to talk to you about TubeBuddy,
how to use its tag explorer
to come up with your keywords for your videos.
Hi, I'm Tricia Clements,
Chief Fur Wrangler with MuttButs.com.
I want to talk to you today
about TubeBuddy and using it for keywords.
Google's Keyword Planner is often used
to come up with keywords
or as YouTube likes to have them, tags.
Google's Keyword Planner tool is something that's used a lot
to come up with keywords
whether you're doing your website
or you're doing a video.
However, it's no longer free to use,
so a lot of people have been looking for other options.
I really like TubeBuddy's Tag Explorer.
It's really great and they have a free version
that you can get the Chrome extension,
use for your YouTube channel.
You do need to make sure that you're tagging your videos
because it does help YouTube know more about
what your video is about.
For SEO purposes, Search Engine Optimization,
you want to get your video found,
so make sure that you are tagging it.
You also want to tag it because YouTube,
once it knows what your video is about,
it can maybe have it as a recommended video
if someone's watching a video with that same topic.
Make sure you tag your video.
When you're starting out trying to pick out keywords to use,
one of the best strategies to have
is to select the low-hanging fruit.
What I mean by that is if you're just starting out
on your YouTube Channel,
you are not going to rank for a really popular,
highly-searched, and very competitive keyword.
What you want to do is go for maybe the low-hanging fruit,
those keywords that have people searching for
but don't have as many videos about that.
I do have a bonus tip for you
when you're tagging your videos,
make sure you use your Channel name as a tag.
I like to use that in all of my tags,
you'll see MuttButs.
What that does if people are searching for your channel,
they will be able to find it easier
if all of your videos have that tag on it.
One of the main things that you want to make sure
when you are putting tags in
is not to use clickbait.
Don't use a tag that has nothing to do with your video
because you think people will be interested in it.
YouTube will catch on pretty quickly.
You really don't want to have YouTube
see that you're trying to do clickbait
because they want the results
for the searches that people are doing
to actually come up with relative content.
If you've got your video tagged with something
completely unrelated and YouTube sees that,
they want to then ignore that and not use that.
Make sure you don't use a spamming method like clickbait.
I love using TubeBuddy's
Tag Explorer for several reasons.
First, if once you've tagged your videos,
you can go in and look and see
which tags for a video
that you actually ranked for and the number on that.
You can click on where it says
to see your rankings and the green number on the tag.
That is where your video is ranking.
You'll notice that if you've got a keyword that seems to be a ranking well,
you may want to do another video about that,
use that keyword again.
Another thing that I love TubeBuddy for
is for some competitor research.
You can look at some competitors out there,
see their keywords they're using,
also see if any of those keywords are ranking.
If so, you might want to take a look at that,
decide if that's a keyword
you want to use for future video.
TubeBuddy is also really good to look at,
determine if a keyword is something that you want to base your video around.
For instance, when you put a keyword in,
it will show you the search volume,
also the competition.
It will tell you if that keyword is a really good keyword for you to use
or if maybe it's a really bad one because
maybe it search for a lot,
but maybe there's so much competition for that keyword
that your video will get lost in the search.
If you're searching for a keyword in TubeBuddy,
one of the things you might want to do
is change the word up a little bit.
Use some different terminology
that people might search for it,
TubeBuddy will tell you which one of those keywords
is better for you to use.
TubeBuddy even has a great feature
where you can copy the keyword onto your clipboard.
If you're looking at someone else's tags in YouTube,
you can then go in.
If you see that they have some really good tags in there,
you can copy those to a clipboard, paste them over
into a document to use,
search each individual one,
see what you think about using that specific keyword.
I have a free video cheat sheet,
it is in the description below.
You can click on it now, grab that free video cheat sheet.
I'm Tricia Clements,
Chief Fur Wrangler with MuttButs.com.
I hope you enjoy this video.
Please click the like button,
share it with your friends, and subscribe.
Thanks for watching and I'll see you in the next video.
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