Do you have a video from a speaking event that you would like to upload to YouTube?
I'm Brighton West and in this video, I'll show you how.
Now we don't want to do a bait-and-switch, so I'm going to start by showing you how
to upload your video to YouTube.
I'll talk about the one good reason you should put your video on YouTube, but then
I want to talk about why videos like that typically don't get many views.
Then, I'll share a better way that you might not have thought of - a way to reformat your
presentation and reach a huge audience of potential clients and customers who are searching
for your content.
Let's start with how to upload a video recording of your presentation to YouTube.
I recommend this to my clients who are searching for more live speaking gigs and the people
booking speakers want to see what you look like on-stage.
But your audience members - the people wanting the information from your talk, don't want
to watch you talk to an audience, where it's like their seated in the background.
After I tell you how to post your recorded talk, I'll tell you how to repurpose your
talk in a way that online viewers will love.
What you'll do is head over to YouTube.com, and then in the upper right you should see
an arrow with a line underneath it for upload, click on that.
Go to wherever you have that file sitting on your computer.
Take the.mov or the .mp4 file - the video file - and drag it over to YouTube and drop
it there.
Give it a title and a description, and some tags.
The more information you put in here, the better.
But we're going to just - for the purpose of this, just leave it blank.
Once it's uploaded and processed - which could take a few minutes- once you hit published,
you will have that video live and available to the public.
Quick disclaimer - if you're Tony Robbins or you spoke at a Ted event, the video of
you onstage might be everything that you need.
These are professional productions usually involving three or more cameras and the cameras
are moving around, and getting audiences' reactions.
Very few speakers could afford that kind of recording during a live event.
So, I'm assuming you have a video recording by someone in the back of the room.
Maybe it's your partner, maybe a videographer, maybe your cousin Johnny.
But in general, it looks something like this.
When someone is watching a YouTube video, it's usually just them and the screen.
They aren't gathered with all of their friends in front of a 52-inch tv.
It's usually them, and their 4-inch iPhone screen.
If you post one of those back-of-the-room camera videos, then your face is just like
a quarter-inch tall.
And online viewers aren't interested in hearing your resume recited before you take
the stage and they definitely don't want to hear that audience member's phone ringing.
What they do want is this: you as the expert, giving them the specific knowledge that they
are looking for.
They want the information fast but easy to understand.
And they want to be reassured that you aren't going to a bait-and-switch or bury the promised
information deep in the video.
So how you do this?
Here's five easy steps.
Break up your talk into smaller pieces.
Two to four minutes of content.
Think of your talk as a bunch of answers to potential audience questions.
Write a script for each video in this format: First, repeat the question and let them know
that you're going to answer it.
Next, you can throw in a little branding if you wish - not more than five seconds.
Then, you share the answer from your talk.
Lastly, you give the viewer an action item.
That could be 'share this video' or 'leave a comment below' or 'visit my website.'
Record these videos on your webcam or smartphone.
Close enough so that your head is taking up more than half of the screen.
Remember, people will be watching you on a two-inch tall screen and you want them to
recognize who you are.
Upload these videos on YouTube.
Add titles, tags, descriptions.
Do a thorough job here.
What you type in now is going to help your customers find your video.
Share your YouTube videos widely.
Share it on LinkedIn, share it on your website, share it in your newsletter.
Now is that as easy as just uploading a video from the back of the room?
Of course not.
But if you had a chance to speak to a crowd of hundreds, thousands or maybe millions of
your target customers, will you just reuse one of your old speeches?
Or would you customize it for that audience?
YouTube is probably the largest stage you will ever speak from.
So don't skip.
Do it right, and it will pay off.
I love helping speakers, authors and coaches get traction on YouTube.
I'd love to help you, too!
You can schedule a free discovery call where we talk about how YouTube can serve your practice.
Just click the button now and I'll talk to you soon.
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