So, quite frankly when it comes to analytics for video I feel strongly that
it's actually analytics belongs into analytics even if it's video analytics
it doesn't belong into the world of video marketing or video production
because it's just such a specialty item but having said that analytics is very
important to video marketing and even if you're not of an analytical mind or if
analytics are not your thing or you're not you know not that great with numbers
and statistics it doesn't really matter what matters is that you look at the
statistics and you know YouTube has some very basic statistics they're perfectly
fine if you have videos on your website you probably have your website hooked up
to a Google Analytics account at least I hope you do if you are using a host like
I'm not sure about Vimeo but I know that this year has amazing analytics so what
are you looking for when you're looking at analytics you want to look at how
often has your video played you want to see whether your video is garnering more
and more and more viewers or whether there's just a spike in the beginning
and then it drops off and that is it you want to look at things like how long are
people watching your video if people are dropping your video after eight seconds
you're just not engaging them because that's sort of the classical length you
have to pull somebody in if I've off to eight seconds they're not hooked they're
on to the next video or on to the next thing if people watch it for longer than
eight seconds is during any other point where they drop off it could be a point
where you become confusing are you confusing them or there's information
that they feel is missing or it's getting too technical so have a look at
that that can be really really helpful in crafting your next series of videos
or even taking that video and making it better and the other thing you want to
look at as well is like which video plays the best which content is the one
that get some most views and then you
obviously want to impart more of that information I'll make more of those
kinds of videos so analytics can be really simple you can drill super super
deep and get really really technical about it but if you have a couple of
subscribers even a couple of dozen subscribers probably the basic analytics
on YouTube are serving you just fine for now so my bottom line advice and this is
as far as I will go as an expert is just look at it look at it and and and see
what you can see for yourself and whatever you learn whatever it is use it
for your next round when you make more videos I hope this is helpful and if
there's anything you feel I left out since I feel that this is the one area
I'm definitely not the expert on and I only know enough to be dangerous please
let me know in the comments below thank you ciao
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