Waching daily Jul 25 2018

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- What I see most photographers and retouchers

missing when it comes to color grading

is that they feel they're stuck

with the color that exists in the image

at the capture level.

In order to actually control color in an organized way,

you have to have an understanding of color theory.

The first thing we wanna do when we look at an image

is analyze what colors are actually in there

and not just the ones that we perceive with our eyes.

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Color is a huge vehicle for conveying emotion,

mood, and tone in images that have a strong story element.

So understanding how to manipulate it

is gonna be critical in crafting powerful images

that have a strong narrative impact.

I've got this brand new color workflow,

and it's based in traditional thinking,

but it uses new tools

in Adobe Photoshop and Adobe Color CC.

We're gonna start with a couple of landscape images

that are pretty accessible.

First thing we're gonna do

is analyze what colors are in there

and then see how we can take that information

to make some informed choices about how to change it.

In outdoor lifestyle imagery,

lots of times I'm having to deal with

really blown out lighting situations

where there's a lot of ambient light

and we've got some methods to look at that

and find different ways to bring in and tune color.

Then we're gonna move into some more complex shots

with human subjects where we have to deal with

a lot more variables.

Blown out details, color casts, or colors

that might not be exactly what they seem at first glance.

Sometimes we're tasked with

taking a bunch of different images

shot in different locations at different times

and bringing them together into a family for a campaign.

By using a systematic workflow,

we're able to analyze color across multiple images

and use that as a protocol

for applying global, unifying color changes.

Some images start from a place

that's not ideal for your grading vision.

So we take a close look at creating a baseline,

so you got a starting point for serious grades

that go in multiple directions.

Color grading is so much better

when it comes from a place of making informed decisions

based on real information.

I wanna give you the tools to use

and the systems to follow every single time,

so you're always coming from a place of intention

and confidence in your work.

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