In a world of global commerce and competition outstanding brands distinguish themselves
through collaborative enterprise, creativemarketing and superior products,
elevating themselves to the prestigious distinction of being named a Superbrand.
Fresha is a Superbrand.
The Fresha brand is a household name in Kenya.
Fresha was originally created as a dairy co-operative society
supplying milk to milk-processing companies which today consists of 15,000 shareholders who are mainly
small-scale dairy farmers in Githunguri Subcounty.
The Fresha brand name was derived from mixing of the words Friesian and Aryshire, hence the name Fresha.
This double-edged brand name summarized the milk type and the freshness of Fresha milk.
In 2004, the Fresha branding and packaging was introduced and within the year
great milestones in the Kenyan dairy sector were achieved,
through rapidly increasing popularity and loyalty to the new brand.
Fresha is primarily a dairy brand offering farm-fresh products including fresh milk, long life milk, yogurt,
fermented milk popularly called "Maziwa lala", butter, ghee, and now bottled purified drinking water.
Fresha revolutionized the milk industry in Kenya by offering pouch packaging which today makes up 60% of the market.
The strength of the Fresha brand is its commitment to providing real farm-fresh products with no additives.
Constantly evolving, Fresha introduces new products and continually improves on existing ones.
An example is the launch of Fresha purified drinking water,
which has opened a new frontier for the Fresha range of products.
With quality control checks at every stage of milk collection,
production, packaging, and all inputs,
the Fresha brand continually produces consistently high quality products that surpass consumers expectations.
Fresha's key message and most successful slogan will always be:
"Fresha milk, real farm freshness."
Superbrands, the most respected Universal seal of enduring excellence
For more infomation >> Surveillance Video Catches Group Stealing Shark from Aquarium - Duration: 0:57. 
Không có nhận xét nào:
Đăng nhận xét