What is up YouTube, this is Alex aka foreign
i have seen multiple people asking they
should buy the Founder's Edition of a 10
series card from Nvidia. I've always
replied that the FE cards should be
avoided unless they're cheaper than any
other options out there. People should
understand why Nvidia is making these
Founder's Edition cards and in this video
I'll try to explain what the company
aims to achieve. Both AMD and NVIDIA have
been making their so-called reference
models of cards for years and years now.
These coolers have mostly been priced at
or very close to the suggested retail
price, and that's understandable.
They are the reference boards with
graphics chips on them, used mostly by
pre-built system sellers or maybe
enthusiasts who wish to watercool. I'd
say most of the graphics cards sold to
the consumers from Newegg or Amazon any
other sites like that are add-in board
partner cards like MSI or ASUS for
instance, which means they most likely
use better cooling solutions or coolers,
but also cost a little bit more.
This was the case before the Founder's
Edition cards were introduced. What
Nvidia did this time is they decided to
enter the AIB market by marketing and
producing their own coolers more
aggressively, meaning they're competing
with their own partners, specifically MSI,
ASUS, Gigabyte, EVGA and so on. The
Founder's Edition card is a slightly
better designed reference cooler
compared to what it was before, and they
can cost up to twenty to thirty percent
more over the MSRP of the card. FE cards
were shown to be much louder and hotter
than 90% of the aftermarket
coolers came that after them, and they
overclock close to the same. This would
mean that they should cost less than the
AIB cards as they're inferior to them
in two cases out of three and on par in
one out of three. But Nvidia priced
their cards much higher than the
suggested retail price, which meant that
the AIB partners could do the same.
Only now in January 2017 have the prices
stabilized and we can
actually find 10 series cards for a
price close to their MSRP. Despite all
this the FE cards sold very well - when
there were no cards available from the
retailers people were okay with paying
more money for a worse cooler just to have
the high-performing card. I will say that
the cards do look quite good, but that is
no reason to pay a hefty premium like
that for worse cooling and ok
overclocking. This would mean that with
be inevitable coming of Nvidia's
next-generation graphics cards we will
see the return of the Founder's Edition
cooler, but now with the success of the
first iteration Nvidia can expand
what they offer. They can make their
graphics cards timed exclusives for
instance, that can only be bought with
the Founder's Edition cooler from their
website for the first 2-4 weeks
after release for an extra $50-$100.
Nvidia can bin better performing chips
in the Founder's Edition cards, meaning
they can overclock better, but only when
the card is running at 85C and a
100% fan speed, making it
extremely loud and heating up everything
else in your system. The fact that the
Titan XP, their current flagship, which is
available only with their Founder's
Edition cooler is throttling like crazy
unless it's under water or with a good
third party cooler, is very sad in my
opinion. I really hope that won't be the
case for the next generation of graphics
cards. If you need a blower style card
then just get one from MSI, ASUS or
Gigabyte - don't pay extra for the
Founder's Edition card and i'd recommend
avoiding it
in general. I thank you for your
attention and hope to see you later.
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