welcome to the video guys today I want to touch on the most important things
that YouTube uses to measure whether or not a video should be suggested and
whether or not the audience and YouTube viewers as a whole are responding to
that piece of content and whether or not it's a good piece of content and the
first of those 4 things that we want to touch on is clearly click-through rate
now if you can maximize all these four things you're obviously going to see the
most viral potential out of your video and it's going to suggest it to more
more people so before we touch on this it's important to understand that if you
can maximize these things YouTube's going to suggest you which is going to
help your channel as a whole and you're really going to pick up a lot of
traction in the algorithm if YouTube is suggesting you across the platform so
like I said the first one is click-through rate so what is
click-through rate click-through rate is essentially how many times somebody
clicks on your video or your thumbnail or relative to the other videos or
thumbnails that are suggested you know that they could potentially click on so
for example some if 3 people out of every 100 click on this thumbnail if
they search for you know YouTube tips or something like that and this pops up but
yet another one potentially gets 10 out of every 100 which one you think is
gonna rank higher and YouTube size relative to click-through rate that one
obviously so if your thumbnails play a huge huge huge importance and a lot of
people don't realize that yes they play a huge importance on I'm actually
getting people to click on your piece of content in the first place and if nobody
clicks on your piece of content or your video obviously you're not gonna get any
views so it's important from that aspect but it's also very very relevant in
YouTube's algorithms eyes on whether or not people are responding well to your
video so that's the first one click-through rate now before we touched
on the second one here behind behind me in a second if you guys are interested
in really increasing your click-through rate by you know bettering your
thumbnails and branding your thumbnails without really needing to much graphic
design skills or photoshop skills I'll suggest the video up above and I'll also
drop that in the description below if you want to check out my thumbnail tip
video it's really gonna help you out and it will help you brand your thumbnails
and really increase your clicks among the subscribers but also your clicks
among people that no you so ii is watch time now watch
time is a very very important metric that YouTube uses to measure whether or
not your video is successful overall and whether or not people stay on your video
for a while so watch time is literally exactly what it sounds like there's
nothing you know nothing secret here essentially it's the overall amount of
time that people spend on your video so if I watch your video for 30 seconds and
you know person X watches it for 20 seconds and someone else watches it for
15 seconds well guess what you've got 55 think I did that math right 55 second 30
20 yeah 55 seconds total of watch time on that video so obviously YouTube uses
that as a metric to measure or not you know if you're if your videos a minute
and a half but you're getting 55 minutes of watch time that's the metric that
YouTube's gonna use to determine how relevant how good that video is
performing relative to other videos of that length about that topic now YouTube
also uses watch time metric through your entire channel so that will obviously
spin over the whole and it's not necessarily a percentage viewed so it's
not like a 55 percent viewed or something along those lines but it's
just an important metric essentially all you really need to know is the longer
you can keep somebody watching on your video and kind of keep them hooked
essentially and you know that's obviously gonna help your video and your
channel out more as a whole relative to if you got somebody to watch a short
amount of time so what I'm trying to say is not necessarily keep people on the
fishing hook but don't give them all the value all the tips right away you want
to keep stringing them along for a lack of a better term alright moving on to
audience retention now I don't know if you can see that because it's slight
green and I'm going to kind of make it a different color but audience retention
is the third metric that YouTube uses to basically rank your video and determine
whether or not it's a good piece of content now it's similar to watch time
and basically what I was just talking about before watch time is the overall
metric that you know the amount of people of the time that somebody spends
on your video as a whole and your channel as a whole well audience
retention is just like what I was talking on before it's the amount of
time that you can keep them engaged with your content the amount of time that the
audience is retained on that piece of video content so essentially with both
of them you want to keep the same mindset keep someone watching for as
long as you can keep them gage with your piece of content for as
long as you can don't give them all the value right up front alright and finally
number four is leave YouTube right now this is the one that most people don't
know of most people know about watch time most people have heard about
audience retention and a lot of people understand what click-through rate is
now most people don't focus on all three of those but they do know one or two of
them and they focus on one or two of them which is a great start however like
I said if you could maximize all four of these that's really going to help you
know your potential of your video to go viral in YouTube's eyes because the
algorithm will pick it up more and it will therefore be suggested across the
platform to more potential eyes thus helping your channel out and giving you
the overall most you know potential essentially to get the most eyes on your
content now like I said most people don't know about leave YouTube right
what leave youtuber is exactly what it sounds like it's the amount of people
that leave YouTube from your video its amount of people that leave YouTube
overall from your channel so like I said not just YouTube YouTube doesn't just
measure the metrics from your video it does and that's important but it also
measures the metrics overall app for your channel now it's important to
understand because YouTube's number one goal what is it think about that for a
second it's to keep people on the platform so that they can show them more
ads the longer somebody's engaged on the platform that's the watch time the
longer somebody's engaged on the platform thus the audience retention the
more clicks you can get on a video the click-through rate and how often work
less frequently people are leaving the platform from that video or that channel
their number one goal is the key people engaged on the platform for as long as
possible the reason for that is because YouTube
gets paid for just through ad revenue just like we do most of the time so your
number one goal should be to keep somebody's eyes on your content keep
getting views keep people on your channel keep cycling them through your
content so essentially you really need to be careful when you're linking off
YouTube in your description when you're suggesting off YouTube in your videos
I'm not saying don't ever do it I do it I sell courses I sell consulting I do a
lot of things I'm just being honest with you it's something that you really
really want to keep in mind so if you can keep somebody on your piece of
concept for longer if you can keep somebody cycling through your content
by suggesting playlists by suggesting other videos in your description it's
really gonna help that video and your channel as a whole and YouTube's
algorithm eyes algorithms eyes that's plural so just for KITT things to keep
in mind literally the four things that YouTube pays attention to the most if
you can maximize all four of these click-through rate watch time audience
retention and leave to YouTube's rate that's really gonna help your video as a
whole it's also gonna help your channel as a whole and therefore YouTube will
suggest you more across the platform you'll get more eyes so get more
subscribers more likes just more overall you know bang for your buck for your
content I hope you like this if you did hit that like button I really really
genuinely appreciate it drop a comment down below and let me know which one of
these you've tried to maximize yourself like I said most people know about one
or two not all four and if you didn't know about any of these let me know
which one you think is the most important and I'd love to converse with
you with that being said I'll see you in the next video
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