if you're promoting your business or your brand on LinkedIn you probably know
you need to use video but what are the different ways that you can use video on LinkedIn?
I want to cover that in this video right now!
Through our research we
found that there are five ways that you can use video with LinkedIn the first
way is uploading in the newsfeed right when you get to the home page you have
the option of sharing text or an image or video now you can upload it natively
or you can share it from YouTube or another link and then it will play in
the newsfeed so what's the difference between uploading natively a video file
versus sharing a youtube link we found actually mixed results of both work
really well in different places I believe though the future native will
always probably beat other platforms if you look at Facebook for example they do
that themselves Facebook videos always outperforms when you're sharing a youtube
link and right now it's not that case but I believe in the future
native you probably want to stick with that the one plus of YouTube videos
sharing that you can share a playlist so when the video finishes it will actually
go on to the next video and on desktop YouTube links do actually autoplay but
this is the power of the native on mobile only native videos videos
uploaded directly to LinkedIn will actually play on a mobile device
autoplay so that's a one big winner for native video! So that's the first way.
Sharing in the newsfeed.
The second one is embedding it in a LinkedIn article
you can't embed a natively uploaded video of from LinkedIn so this
is actually where YouTube comes into play or another video platform though
YouTube is the main one you can embed it right there and this is great for a
little bit longer content longer form video content because somebody comes to
an article that really wanted to dig in and understand what you have to share
your point of view your your thought leadership there so that's a great place
to put video content the third way is sharing it on a company profile a
company page they also have a newsfeed that if anybody following that will show
up in their feet as well now if you are sharing a your own content there have
found that promoting wise often it's personal pages when you're sharing in
your feed you'll get better traction as people not really following a brand as
much for wanting to really see get promoted to but if someone's really
wanting to know more about a company and they're researching them they look
they're different social pages and they come to their LinkedIn company page
that's a great place to to pin a video that goes a little bit deeper as shares
a little insight of who you are also a great place for recruitment video so
somebody's looking to work at your company then they're looking at your
linkedin company page having a video on there in the feed will really again help
engage them help them understand as video is so powerful with that human
connection so that's the third way of sharing it to a company page the fourth
way is linking to a video on your profile page on your LinkedIn profile
you have the ability to add a YouTube video link or Vimeo link are we stealing
and then people can watch it on your profile now as of right now they don't
allow uploading natively to LinkedIn that I really hope they do that very
soon because as of the recording they don't allow this so if there was more of
an interaction that'd be so cool but right now it works and it's nice to have
those attached to video content that if you already have it on YouTube put it on
to your overall profile or attach it to a specific job a role that you have so
that you can actually have multiple pieces of content as people are
scrolling so that's the fourth way of using video on LinkedIn the fifth way is
embedding a LinkedIn video post on your website or blog now this I saw actually
from a brilliant web developer marketer Sarah Crawford she embedded her LinkedIn
videos the most engaged with and viewed videos on her website as social proof so
when somebody's looking at her site she's like what they can say Wow look at
this video it has like X amount of views and so many comments and likes and
engagements other people must trust her so I must probably want to do that too
so it's a great way to you to take all the engagement and attraction you
ideally are getting on one of your videos on LinkedIn already and get even
more value from it by embedding it on your own website so a really cool
strategy ideally you don't want to post something that's not getting an
engagement you do the ones that are getting the most engagement because a
smart way to get even more out of that one video so there you go
five ways to use video on LinkedIn in our next video we're gonna cover the
best types of videos that you can and should be creating for LinkedIn
specifically you don't wanna miss that please subscribe like us follow us so
you can get notified the next time our video is online I'm
with your local studio we'll see you next time
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