Waching daily Jan 27 2018

Let's search for "video seo best practices". Alright, I got good grades so

my video could rank. But how does Morningfame actually know that the competition

is not too high for my channel? When you scroll down you already saw before that

there is this Gateway video. And the Gateway video is actually key to

understanding the competition of a search term. And to explain you this I

have ranking power.

Hey youtubers, Nico here.

We are looking today at one specific search term and let's look how the

ranking algorithm works for that. To do that let's first look at the competition.

At rank number one we have Brian G Johnson and he has certainly a lot of

ranking power. With close to 30,000 subscribers, four thousand views for his

video and many likes and comments... here, yeah. Let's add a little bit of extra

ranking power for him. This is basically his mountain of ranking power. Next, we

have Dean Etheridge and with close to four thousand subscribers he is

certainly smaller than Brian G Johnson but not too shabby. So he has also quite

some ranking power. Alright. And then we have next the Gateway video which is

Christina Nicholson who has only 220 subscribers and 327 views. So her ranking

power is certainly much lower than from the other two channels. Let's give her a

small pile of ranking power. And finally, we have Local Video Pros who are also a

small channel. But since they got many more views they certainly brought more

ranking power to the table. Alright, now the big question is how do

those channels apply their ranking power? And there is one crucial insight here. We

are not talking about one single search term where a video ranks, right? A video

ranks for multiple search terms. So we have to take that into consideration.

Alright, let's look at Brian G Johnson's ranking pile first. To see how it is applied

to all those search terms. The one we are looking at "video seo best practices", he

certainly applied some of the ranking power to there. And certainly part of his

ranking power was also applied to the other search terms. There could be

something like "video seo tips", "video seo best practice 2018" and so on. You know

all the search terms that are about the same topic. What a mess!

Alright, next up we have Dean Etheridge's video and he certainly has less ranking

power to play with. But since he ranked high for this search term here, he

applied a lot of ranking power to this search town. No question. But his video

is certainly ranking for other search terms as well. So some of his ranking power

goes to the other search terms. Alright, now we get to the Gateway video.

And as we know it doesn't have much ranking power to work with. So how did it

achieve in ranking for our main search term we are looking at? Well, it did it by

banking all the ranking power, most of the ranking power on that particular

search term. Just a few ranking power rice grains leak over to the other

search terms. How do you do that? Of course by having a very high relevancy.

You can see that easily here. We look at the search term "video seo best practices"

and all those four words appear in the title of this video. Same by the way for

the fourth video from Local Video Pros- This has the full search term in the

title and even in the description. So this video is also banking most of the

ranking power rice grains onto this particular search term. Alright, if you

look at the ranking power piles for our search term we are looking at, then you

see they are ordered by the size of the pile. That's how the YouTube algorithm

works. Each video applies a certain amount of

ranking power to the particular search term. So if you look at the ranking power

piles here for our particular search, we already know how much ranking power

we would need in order for our own video to rank here. So this way we could easily

say how much ranking power does our own channel have? Is it enough for this

search term to rank there? However, there is a big problem: We just don't know how

high those piles are. We don't know how for each channel like here for Brian G

Johnson these ranking power rice grains are spread across these different search

terms. We know how high the individual pile is for a channel. For each channel these

combined piles. But we don't know how they are spread. It's just too

complicated to analyze. So how can we find out how big those piles are? Well,

here's where the Gateway video comes in. We already know that the Gateway video

has a surprising low ranking power pile. So the only way it was able to compete

with the high ranking power players to the left, is to bank all its ranking

power onto one search term. As you can see here most of its ranking power pile

is located for our search term we are currently looking at. Only a few grains

spill over to other search terms. So the little spill over we have here doesn't

make much of a difference anymore. We know from this channel how high the

ranking power pile is and a little spill over or not, we now have an estimate on

how much ranking power is required for this search term. This is really the door into

knowing how high the competition is for this search term. So in order to come up

with the grading you see in the Morningfame keyword research tool, it analyzes

the search results. Where is the Gateway video? And based on that it can say how

much ranking power you will need in order to rank for this search term. And

also Morningfame of course has an understanding of your own channel and

how much ranking power your own channel has. And based on that it can give you

the grades. That is actually what happening for the first three grades:

subscribers, views, likes and comments. And since the Gateway video achieved ranking

for the search term, well, if we have even a little bit more ranking power than the

Gateway video, well, then our chances are high to rank there as well, right?

So when you look at the grading for subscribers, views, likes and comments,

have a look how your channel compares to the Gateway video. Ideally, your numbers

should be better than the Gateway video and that is by the way also reflected in

the grades. If you have a D for those grades then you are at least a little bit

better than the Gateway video. So that is actually the reason why the note below

the graph says that you should aim for Ds for the first three grades. Alright,

that's the power of the Gateway video. It's really a cornerstone in

understanding how competitive a search term is. So pay close attention to it. And

if you want to learn more about how to get the most out of the keyword tool

check out this video. Alright, cheers my friends!