Hey guys, I hope you're well. I hope you had a great Anzac Day holiday yesterday
if you're in Australia (correction).
I want to see Infinity War which is a new Avengers film
I highly recommend it, unbelievable film.
It's pretty cloudy here in Sydney,
it's a bit of a change of weather, we don't have the blue skies this morning,
I think that's understandable with Winter
a little bit over a month away but anyway I thought I'd do this quick live video
for you guys just before I go for my jog.
If you're someone who's creating videos for your brand or your business,
you've also gotta think strategically and understand the buying process.
The thing is, I've come across business owners
who think that all they need is a nice About Us video or a company video
that goes on their website or as a feature video for their
social media pages and those type of videos are great if you're looking to
help your prospect with their decision- making to want to actually work with you
but the truth is not everyone of your potential customers are going to be a
at that stage where they're actually ready to make a decision
so you've got to understand the 3 stages of the buying process and how
you're gonna guide people through that and the type of videos that you
can create to help you actually achieve the results that you want with your videos.
So I'm going to go through that quickly with you guys and
if you've got any questions, please send them through.
So the first stage in the buying process is "Awareness" and this is usually when
your viewer becomes aware of who you are and what you do
or it could be awareness that they might have a challenge in their life
that they want to improve upon so the type of video that you
want to create at this stage of Awareness
are generally more things like...anything that motivates their self-interest
or sparks their curiosity because all you're looking to do is
really make people care about you. You only want them to care about
your story and your message. It's not so much trying to make them care about
your products or your services because they're not at that stage where they're
ready to make a decision yet so you really just want to create videos that's
making them care about you.
So videos like short, social media videos behind-the-scenes
even educational videos or how-to videos that just gives free value to your viewer,
live videos like the ones that I'm doing now, if you use
Facebook Stories or Instagram Stories, showing behind-the-scenes of the other
passions that you have outside of the business...so anything that helps to
spark their curiosity or targets their their own self-interests, your viewer's
self interests are the type of videos that you want to create at this stage and
usually the short videos are the ones that you're looking for.
A great guideline I like to use is the 4:1:1 ratio so for example if you're
producing six videos/week, four of those videos are more for their
general interest like for me for example, I like to post videos around my other
passions like music, things around my family, my dogs...
a lot of those videos are also emotionally-driven and I get a
lot of engagement through those videos because it relates to a lot of people.
So think of 4:1:1.
Besides those general videos, you might want to create a video
around your industry. So for every six videos that I create, one of those per week
would probably be around entrepreneurship or success principles.
Anything around business and that sort of thing.
And the other one would be more towards your niche or specifically what it is
that you do so for every six videos a week, I'll do one around video marketing
or video production. So I use that as a general guideline to have in that
Awareness stage.
The second stage is the stage where they're now contemplating or
thinking about a problem that they might have that they want a solution for.
So they're really looking around for where
they can find someone that can help them with that problem so really this is a
stage that they still haven't made a decision - they're just looking around and
you could be part of their list,
the list of the people or the company that they're considering for help with
the challenge or problem that they have.
So the type of videos that you want to create in this stage are
things like a video on your landing page.
So once you've done those social media short videos, then they might have
a call-to-action where it takes them to a video on your landing page and that goes
into a little bit more detail about what it is that you do and how you can
help solve one of their key problems. It could be more like another
educational video but a little bit more in depth, a little bit more detailed,
more high value. Another one could be an Explainer video and
even an About Us or a company video serves well at this stage.
It gives people assurance that you might be the company or the business
that can help them solve their problem. So that's the second stage.
The third and final stage is now where they're ready to make a decision.
So this is where they've probably already decided that they actually want to work with you
but you just need to give them a little bit more trust
to help them cross the line. So what works well with us
are testimonial videos, on-camera testimonial videos
and product videos as well.
When people come to us and they want to learn more about us,
we'll guide them to our website where we have a collection, a portfolio (of our work)
so if you can translate your products and your service into video then that's
a really great tool to have in helping them with the decision process and
creating that really powerful social-proof. Even a webinar and having a webinar
is another great type of video that you can have to help people with
their decision- making.
So those are the 3 stages and the type of videos that you want to think about
so you will actually start getting results for your videos.
So I hope that helps, thanks for the likes and the hearts, guys.
If you've got any comments, I'd love to hear from you.
Have a great week and I'll talk to you soon.
Cya.
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