- Making videos is no joke.
Running your own business for that matter
is no joke either.
(beep)
Sometimes you have to do all the things,
even when you don't like all the things
or you'd rather be doing other things, right?
It can get super time-consuming,
and before you know it you're like,
"I didn't have gray hair when I started this.
(laughs)
But seriously, let me help you lighten your load
a little bit.
To share with you some awesome ways to repurpose
your content, freeing up some space in your schedule
by not having to reinvent every piece of content you share,
but only get a little crafty is my biz buddy,
soon to be your biz buddy, Ms. Stacey Harris
of Hit the Mic.
Since I'm away on maternity leave,
I've invited her over to share some bombs with you,
so let's go take a listen.
- Hey guys, and thanks to Holly for bringing me on.
I'm really excited to talk about repurposing content,
because here's the deal.
There's no reason for you to keep reinventing the wheel,
and the fastest way to get off the content creation
hamster wheel is to use it in more than one way.
So when you are working through Holly's planner,
you might notice that there are entire sections
on utilizing your content to promote it on social
and things like that.
What I want to talk about is I want to take it a step
further, and I want to talk about how can you
actually take a video you shoot and turn it into
not just other pieces of content for your site,
but other pieces of content for other sites,
and possibly most importantly, pieces of content
on social to drive traffic back to the original
piece of content on your site.
So let's say you're doing what I'm doing right now,
shooting a video.
Yay, we shot a video, that's amazing.
Hopefully you used the planner so it went super well
and you were on point and everything was fantastic.
What's next?
Well, obviously editing and publishing and all
of those things that are Holly's problem. (laughs)
But also promoting it, because here's what a lot of us
are doing.
We're creating content, and creating, and creating,
and creating, and creating, and creating, and creating,
and creating, and creating.
And then we're not actually telling anyone
or promoting it.
So what I do after I create a piece of content
is I break it into smaller pieces of content.
So let's say I'm doing a video like this,
as our example, and I'm sharing three tips.
Great.
One of those tips, I'm actually going to re-share
on Facebook Live with a link back to my site
where the full video resides.
But I'm also going to take a clip from that video
and share it on Instagram, and Twitter, and LinkedIn,
because yes, even on LinkedIn we can upload native video
now, meaning it autoplays in timeline and it appears
as part of LinkedIn, and it gets really great engagement
because it stands apart from all of the links
that you're seeing on LinkedIn, just back to sites
or text content.
It's really standing out.
So we've now taken that one video,
and we've repurposed content in the fact
that we shared it kind of differently,
we did a live video.
But what else can we do with it?
Well, we could take a photo and share a photo
that is a still from our video,
and share it on Instagram, and Twitter,
and Facebook, and LinkedIn, and all of those places.
We can also actually pull the audio out of the video
and create a podcast, maybe share it on SoundCloud,
maybe create a .wav graphic for Instagram
using just the audio.
Now we can also pull the text and have the text
transcribed from that audio or the video,
and now we've created a blog post,
maybe for our site, maybe for someone else's.
This is honestly how I create guest content.
I don't create any new guest content
unless it's really, really a high value for me
with that audience.
I would say, in probably nine out of 10 cases,
we're pulling transcripts from video,
or from the podcast, and we're repurposing them.
We're restructuring them into blog content,
something that's a little more readable
than maybe a straight transcript is,
and we're submitting that into sites like
industry sites, and niche sites that my ideal clients
are reading.
Whatever makes sense for you.
Maybe you are a health coach, and there is an industry
leader website.
It's going to be a really great place
for you to submit content.
This is also something we do in LinkedIn Publisher.
Now LinkedIn does not get nearly enough credit.
It's a super valuable tool when utilized strategically,
because you can get a huge ROI on your time,
meaning you can get a lot of return for a lot less time
than maybe you're spending on Instagram Stories
or Facebook Lives.
It's true.
It's crazy.
So I will take a transcript, create a blog post,
and I actually usually imbed the video,
if I do a video.
If I don't do a video, what I will do is I will just
have a link back to the podcast,
or I will just let it exist on LinkedIn
as a blog post.
It's a great opportunity to, again,
share your message in a new way
without reinventing the wheel.
So think about this as you're putting together
your content plan, especially as you're utilizing
the business cinema planner.
Thinking about your script, thinking about your storyboards,
thinking about your video ideas and the concept of,
"How am I going to be repurposing this?"
I have actually been doing this as I script videos.
I'll mark out, "This is what I'm going to share
"on Facebook Live, this is an audio clip
"I want to pull out for Instagram,
"this is something I want to share on Instagram Stories
"to help drive traffic to the video on the website."
Look at what it is you are creating as you're creating it,
and figure out how to repurpose it.
But also, don't forget all that content maybe you
already created.
Be sure to take a step back and look at what you can do
with all the content that already exists,
because again there is value there.
Even if you've shared it lots and lots of times,
maybe find a new way to share it.
Again, maybe do a Facebook Live talking about it.
Share a clip of it.
Share an audio.
Whatever it is that works for you.
But remember, repurposing is where we really suck
all the value and return out of our time investment
when we create content.
Don't just create it once and share it once.
Be creating it and finding dozens of ways
to share it and repurpose it.
And if this all sounds really overwhelming to you,
there are teams that can help you.
I have a team that helps me with this.
I have a VA who specializes in, you guessed it,
helping their clients repurpose content.
They do all of this stuff for me.
It doesn't have to be you.
But the strategy and the system has to be figured out first.
Alright?
If you have any questions, you can check me out
at thestaceyharris.com.
- We are giving away a $25 Amazon gift card
to one lucky winner.
- What I would love you to do is subscribe
to my channel, which will be in a link below,
and of course make sure to subscribe to Holly's channel.
And then leave a comment for us.
Let me know one way you're going to start repurposing
every single piece of your content.
What is the one thing you're going to do
going forward?
For me, the one think I always do is a Facebook Live.
We'll do a Facebook Live talking about one point
from a podcast or a video and use that to drive traffic
back to the original piece of content that lives
on my website.
That's one thing we always do.
So figure out what that one thing is for you.
Alright?
I will see you very, very, very soon over at
thestaceyharris.com.
Have a great day.
- If you liked this video, make sure to like it
and share it up, because you know somebody else
might like it, too.
And remember, you're someone's reason to smile,
so don't give up.
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