from the ideal video length to the perfect place to put your call to
actions I've put together the most up-to-date research and insights on
Facebook video advertising here's what you need to know the seven most
important Facebook video and best practices your facebook video ads are
like street performance they occupy a crowded space and try to catch your
attention as soon as possible but if you video doesn't deliver people will just
keep moving you have to grab attention early think about your own behavior
online do you get bored and click away from content when it takes too long to
deliver the goods early this year Facebook released the following internal
research on how fast people stop watching different types of video at
content what does this tell us well with video ads in news feed the average
number of people watching the and drops off exponentially very early on this
effect is even more noticeable with Facebook and Instagram story ants in
other words you need to get your message out as soon as possible in the video or
people will click away before they even know what your ad is about but how soon
exactly that leads us to Facebook video best practice number two keep it short
if most people do not quickly what's the ideal facebook video length best
practices for in-stream video ads Facebook themselves recommend a length
of 1 to 15 seconds for standalone ads in news feed
Facebook also recommends creating ads that are 15 seconds or shorter as they
explain shorter videos have higher completion rates so you can successfully
share your entire message the third one optimize your ad title and description
this is one of the most important Facebook video advertising tips if you
want people to actually watch your facebook video ads you need an engaging
title and description that tells people what they should expect to see your ad
title and description also feed information to Facebook's targeting
algorithms about the topic of your video so make sure you include any keywords
relevant to your end addition to keeping your copy relevant
remember that not all titles are created equal some are simple catchier than
others video creation platform which it studied over 33,000 Facebook videos and
found that certain phrases in titles go a long way more video views than others
this graph shows average video views on Facebook videos with certain common
phrases in their titles versus how frequently those phrases for use the
phrases at the top of the graph will use the most often and phrases at the bottom
were used the list when including title phrases like to know about things to
know five things to and what you need all exceeded an average of 50,000 views
per video while phrases like things to do of the year of the week were less
successful by comparison also people really like Game of Thrones when
planning your next Facebook video title and copy consider incorporating some of
these top phrases they clearly get people interested the fourth best
practice for Facebook is focused on sound off views with so many viewers
watching facebook video ads on mute it's insanely important that your ad has the
same impact with or without sound Facebook has repeatedly recommended that
advertisers and captions to their videos their best practices for political and
state the following your videos should communicate your message even without
audio don't rely on voice overs or dialogue or
relay key information use captions and graphic Ovilus to make sure your message
gets across with sound on off plus the data backs up this advice and in
facebook video add subtitles increases view times by 12% on average while your
audio should add value it shouldn't be the essential to getting your message
across get vertical or go square speaking of Facebook video and specs
what aspect ratio should you use for maximum views and engagement I recommend
either 9 by 16 vertical videos or one by one a perfect square
why well first of all for real in mobile version of newsfeed square
videos actually take up 78% more screen space than landscape videos more screen
space for your video ad means your visual antics will grab more attention
and be easily readable seek your CTS call to actions in the middle if you're
encouraging users to take specific action with your Facebook video ad
promote it in the middle of the video and again that's data to support this
mid roll call to actions has the highest average conversion rate at
sixteen point nine five percent compared to ten point nine eight percent for
posts role and 3.15 for pre-roll nail your thumbnail while Facebook has
autoplay on for videos by default many users up to turn the feature off if you
want to convince them to hit play you're going to need an interesting relevant
thumbnail image for your video when you upload your video and Facebook will
automatically compile ten thumbnails from the video for you to choose from if
none of them look good to you you can also upload a custom thumbnail of your
own video keep this facebook video ad best practices in mind when you are
creating your next Facebook video ad for higher conversion rate this video was
part one in a series I'm doing on facebook video advertising in part two
of this series I will walk you through a few good in facebook video ads example
so make sure to subscribe so you won't miss out on that video
For more infomation >> Video: Winds pick up as temps drop - Duration: 4:04. 
For more infomation >> How I got started using video in my business - Duration: 11:53. 
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