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(happy whistling music)
- Hi I'm John Keehler.
- Hey, Reagan Judd.
- And today we're gonna talk about why online reviews
are really important for your business.
- Absolutely.
- Alright, So, I came across a very interesting stat
from Harvard Business Review, they did a study
that every star added to a yelp review translated
to anywhere from a 5% to 9% increase of revenues.
Right, which is just huge.
We run across stats all the time, that talk about how
reviews have good reviews, good quantity, good quality
of reviews can have a huge impact of thing like
your conversion rates, sales, all that stuff.
- Yeah, reviews are a very common question and topic
that our customers are talking about when they call in,
to have starter conversations, how do reviews work,
how do you gather them, what do they mean
for the business, are they important.
There's a lot of questions that people have
about reviews about their business.
- Yeah, now Reagan and I were talking before this
and kind of shared some of our experience that,
it's very common when we have companies come to talk
to us, that they have not really done much to take
control of reviews, right?
- Yeah, there's big companies, small companies of all sizes
that just don't know how the process works.
- Yeah.
- They don't know where they stand, they don't know
if they should put effort into it,
much less where to start.
So, yeah.
- Yeah.
I feel like another sentiment that I've seen
sometimes from clients, are they're almost afraid
to ask for reviews.
Like, they feel like they'll be intrusive if they
actually ask - Right.
- For a review.
- Sure.
I think it's pretty common place, you know, today,
you're going to the doctors office, and then after
the appointment, maybe the next day, or even that day
if the office is really on top of it, you get that text
message or email asking you to review the business.
You know, I don't reply to all of them,
but sometimes I feel like the effort was extra good
or extra bad, and either way I can tell you that business,
they want to know what the feedback is.
- Yeah.
So reviews definitely have a place in this universe
to help a business run better.
- Yeah, so we want to talk a little bit about some key
reasons why reviews should be important to your business
and why you should be putting more effort into it.
- Yep.
- And the first one, which just makes sense is,
it's word of mouth.
- Right.
- Right, it doesn't matter what category you're in,
word of mouth is extremely important for most companies.
It's primary driver of business for them, right?
And it's business you don't have to pay for, right?
- Yeah, well when you're looking at a review
and you consider that a trusted source, right?
You know it's a real person who took the time to leave
that review, and most people think those reviews
are trustworthy.
- Yeah.
And people really seek out word of mouth as well,
so reviews are something that you're gonna get reviews
as a business, whether or not you're taking control of it,
and people are going to seek out those reviews, right?
They're gonna be looking for those reviews as a part of any
of the decisions that they're making.
- Yeah, absolutely.
- So, the second thing, the second reason why reviews
are really important, they're a form of social proof.
This is something that I find really fascinating.
It's just a proof that kind of gives someone confidence,
as they're on your site, as they're interacting
with your marketing, or going through
their customer journey.
There are lots of different kinds of social proof, right?
It could be celebrity endorsements, customer testimonials,
all those sorts of things.
But, reviews in particular, I think are really important,
and they're very important in industries
like health care, right?
There are some industries where reviews even more important
in terms of social proof than others.
- Yeah, again I think that seeing good reviews,
bad reviews, whatever they are, it's important to know how,
it helps you understand how well
that business is performing.
It's just validation whether they're offering
good service or not.
It gives you a good sense how well an office is run,
how well their patient intake process is, whether
the sandwiches are good, whatever the industry really is,
how well that business is doing.
- Yeah, and then finally, it's very important for
a SEO in particular, local SEO.
I think this was kind of a concept that not everyone
thinks about, but we do all these other things in SEO
that help your rankings go up, you're optimizing
your site, you're doing all this stuff.
And that might get you higher in the rankings,
but the reviews that you have as a business are really
important in motivating people to actually click on
those links.
- Yeah
- Right, or investigate your business further.
- Right, from an SEO, reviews are doubly important, right?
Not only are they one of the signals that search engines
like Google or Bing are using to rank your business
on search engines for whatever key words it is
that's relevant to it.
But, also to see a star rating in a search engine result
listing, to see a group of four or five or 20 or 50
positive star reviews would definitely impact.
It impacts for me, and I think the stats speak
for themselves.
They always have a higher click-through rate on the page,
compared to other listings, or other search result
listings that don't have the reviews at all.
- Yeah.
- So, it's definitely increasing that click-through,
which just means more business.
- Yeah.
So, let's talk a little bit about what businesses can do.
This is something besides, hey I do think this is
important for my business, if you're starting your business
from scratch, or you've never really paid attention
to your reviews, what do you do to get started?
- Yeah.
So here at Runner, we have a methodology,
and also a reviews platform that we can enable for our
clients, but here's the deal about reviews.
You've gotta take action and get in the middle
of the process.
Right, so we were talking about beforehand, the reviews
are coming one way or the other for a business
and so to get in the middle of the process means
you have a better chance of encouraging better reviews.
Then, if you were to get a negative review, if you
get in the middle of the process with a review platform
like the one we have and make available to our clients,
you can keep those negative reviews from making it
to the public, making it to websites like Google
or Facebook, and you can turn those into just feedback
for the company.
So, you're giving your customers an outlet
to review the business.
If it's a bad review, it comes to the company,
as feedback, doesn't make it public.
If it's a good review, you have the option of then
publishing that, as in fact, a good review.
So, getting in the middle of the review process
and proactively taking charge is something we
would recommend to just about every business.
- Yeah, it's a way to get the scale of reviews you want.
- That's right.
- Right, but to still ensure the quality of the reviews
that you're getting.
- Yeah, absolutely.
- So, if you're interested in reviews, and how to implement
them for your business, if you want to talk to an expert,
reach out to us at Runner, and we'll help you out.
- Yeah, thanks a lot!
- Thanks!
(happy whistling music)
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