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One of the things we talked about before is video content. Yes. what are you doing
with video content? We actually produce a show every week called The
Canonical Chronicle that's a silly SEO name it's just SEO news and we deliberately
do not sell anything through it - it's all informational stuff just to show that
we're an authority in the space and we know what we're talking about. Back to
that whole thing of like the buyer is smart - they know what's going on they
know what you sell - you don't need to hit them over the head with it the
reason I like videos because we have a strategy called COPE which stands for
Create Once Publish Everywhere it's that classic thing of you're just DJing
content around so something is a very common thing compelling content with video
and then that gets cut up into - we're gonna take the audio which is
podcasted - we get 60-second segments for Instagram and then stories and it yeah
the thing about that is that the content that you start with is rich in itself and I
think there's an involvement of people and there's people stories there and that means
it's inherently valuable - and what do people love to do with stories? they love to tell
other people about them. Video travels really well I've noticed as well another thing is
it's it's hard to replicate it's hard to do so if you can do well you're already
off to a great start it travels well and it gets embedded in
a lot of places and we actually think that as a link building strategy, one of
the things that we do is we actually backlink check our YouTube channel and
the amount of people that's linking to our YouTube channel we just can't touch
and it's like full on newspapers referencing it - we can touch and say
yeah you've actually referenced the YouTube channel not the actual article
itself. Would you like to update the link? And sure enough because they know who
you are you've got a human face on it, it gets updated. So as a link building strategy
you actually find that video is very powerful for us and in terms of secondary
link building, so we talked about link deal flow quite a lot, meaning that
we're go in to see a client, they've got nothing coming in to them on a
regular basis, because they are not producing enough stories
or content or whatever - and the only way they can get links is just by making
something in brut force outreach all the time. That's bad deal flow - they're
not getting opportunities in. Us as a company, because we're pushing these
brand videos out all the time, I'm getting two three four people every
single day - hey can you write in this round up, hey can you come and speak at
this thing? Because we've got deal flow - because everyone's desperate
for content it's really hard to make, actually hard to do well, so the moment
that you're seen is like the person involved in that, they just want, they
want a slice and what do you get? Brand exposure. I'll take that all day and you
get of course, points. If you've enjoyed this video please give us a thumbs up
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