What makes a video title compelling, thought-provoking and throat-grabbing? In
this video we'll look at how important a carefully crafted video title can make
the difference between prospects watching your video....or not. So welcome to
this video entitled: "The Video Title - How To Make It Stand Out To Get More Views".
Iin other words, make your video title simple, succinct and attractive. Hi, my
name is Jeff Laming from Video Cashflow and in this video we're going to delve
into what makes a highly compelling video title that makes people just want
to watch your video. But first, if this is the first time you're watching a Video
Cashflow video and you like what you hear, see and read then please subscribe
and remember to click the bell icon to stop missing out on important updates.
Tim Schmoyer of Video Creators summed up the purpose of a video title perfectly.
He said the video title should be optimised for a human to see it so they're
emotionally enticed to watch the video as opposed to the title being written
for the benefit of the SEO robots. You can check out Tim's video by clicking on
the URL link in the description box below this video. A video title is no
different to the headlines that you see in the daily newspapers, the magazines
or in blog posts so take note of any headlines that grab your attention or
make you take a second look. If you're on the bus or on the train what do you tend
to do? That's right, you read the adverts. Now, look at those adverts
differently from now on ask yourself why you read a particular advert first. What
was it that attracted your eyes to their advert rather than the adverts on
either side of it? So here's what your video title should comprise: 1. An
exact keyword phrase. This is so that it matches what people are keying in to the
YouTube and Google search bars. There are many ways to search for exact keyword
phrases and many software tools to use but if time is of the essence then why
not get your exact keyword title ideas for your videos straight from YouTube
itself. Start entering the keyword title you want to use
and as you do make a note of the suggested titles or keywords that
YouTube starts automatically listing. The words and phrases that you see are the
frequent recent actual phrases people are entering into the YouTube search box;
2. A benefit. This is so that people want to know what's in it for them; 3. A
power word. This is effectively sprinkling the keyword phrase and the
benefit with the magic that either compels people to take a second look at
your video title and then to click on your video title or the video thumbnail
image; and 4. Here's a couple of tips for you for when you enter the video
title just before you upload the video to YouTube (as an aside also check the
video title immediately after you've uploaded to YouTube to make sure the
title is as it should be): Tip 1: make sure each word in the title
begins with a capital letter; and Tip 2: maximise the space in the title box.
Here's what I mean - there are a maximum of 99 characters you can enter in the
title box but you only want to enter a maximum of 60 as that is all that shows
up in the search results. So stick to 60. Here's an example. Let's use the title:
"How To Get Your Videos Watched - And Increase Your Sales
Now let's dissect this bad boy of a title and see how all four components of
compelling title are at work here: 1.: An exact keyword phrase i.e. "how to get your
videos watched"; 2.: A benefit - the keyword phrase is implying that the main benefit
of getting your videos watched is more sales; 3.: A power word - in this case the
power word is "increase" i.e. "increase your sales"; 4.: Note the capital letters at
the beginning of each word in the title and note that the character count is
within the 60 (character) limit now. If you spend a bit more time working on this title you
can no doubt improve upon it and probably squeeze in a full 60
characters but time is of the essence and good enough is good enough. You will
improve your technique over time with the more video titles that you work
on. Now, let's dissect the title of this
video which is: "The Video Title - How To Make You Stand Out To Get More Views".
1.: An exact keyword phrase - in this case it's the video title; 2.: A benefit -
here the benefit is more views; 3.: A power word - "stand out" is the power word; and 4.:
Note the capital letters at the beginning of each word in the title and
that the character count is within the 60 character limit. Here's an easy way to
determine the character count. Let's just nip over to the computer.....
Welcome to the computer, and this is the example I just want to show you. So the
title for this video is: "The Video Title - How To Make It Stand Out To Get More
Views", and if you just highlight that (phrase) there and then if you look over here
down in the bottom (left of the screen) here, just left click with your mouse and that will come up with
this box. Here you see characters with spaces, 60. So that is actually spot on
the 60 character limit. And that's how easy it is to determine your character
count. Thanks for watching. Now we've looked at what makes a compelling title to
encourage people to click on your video thumbnail image or on the title itself,
be careful of going to the extreme and risk being accused of your videos being
click-baity. Here's what I mean. Supposing the title of this video was:
"Compelling Video Titles - How To Attract The Opposite Sex". Now, unless you're in the
online dating business, whilst the title is likely to make people take a second
look and click on the thumbnail image out of curiosity, it's not going to do
you any favours at all when people soon realise your video has nothing to do
with attracting the opposite sex! So be sensible when crafting your title. And
here's a bonus tip for you: remember that as well as using a compelling title to
attract the attention of your target audience the video thumbnail image is
also aiming to achieve the same result so these two powerful marketing weapons
should be working in tandem. Therefore, you need to seriously consider that you:
1.: Ensure the 3 or 4 words on your thumbnail image are in line with the
video title; and 2.: You actually refer to the title at the beginning of your video
when you start talking, and then when you start talking about the subject matter
the viewer knows that what you are actually talking about is how they
understood what the title is or was conveying. In effect, this helps to start
build trust from the moment the viewer engages with the video. Finally, here's
one thing to consider when you're compiling your video titles - should you
use emojis in your video titles? That's it! I hope you found the content of this
video helpful. Don't forget to download your free PDF copy of: "How To
Be The Best You Can At Youtube". You'll find the URL link in the Description box
below this video. Thanks for watching. For more helpful video marketing and YouTube
tips please subscribe and remember to click the bell icon to stop missing out
on the important updates. Just click on the red "Subscribe" button below this
video. Until next time.....bye for now!
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