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Trans-Pacific Partnership Agreement (CPTPP) Amendment Bill - Committee Stage - Part 2 - Video 8 - Duration: 10:18.

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Lewis Kirkaldie Cinegy IBC2018 Preview Video Interview - Duration: 8:49.

I'm talking to Lewis Kirkaldie of Cinegy. It's great to see you

You To Dick.

IBC is coming up so what are the technology trends we're going to be

talking about there? So my for prediction IBC is it's going to be

one of those shows where we go into a bit of a consolidation cycle. I think

there's been a huge amount of stuff happening to the industry over the last

few years; 4k becoming real, HDR, IP. I think and I'm hoping that

the industry starts to take a moment to take a breath and start trying to fix

these things up and get them into like large-scale deployment. We're seeing

customers that are looking to say 'cool, this is all great; I believe it is the

answer - let's put 200 of them out!', which is a

very different thing to let's try a prototype, or a pilot of something. So my

prediction for IBC is there won't be any one new big thing where we go wow! Look at this

whole new thing to rush towards. I think the industry is really going to be looking

much more closely at how do we do this at scale, reliably, accurately and

cost-effectively? So I'm hoping it's not some big new thing to surprise me!

You've been talking about consolidation, and one of the things that Cinegy has

been very vocal about as a business is that the future is all IP and as you

used to say 'SDI must die!'; where are we on that transition?

Yes, I think industry got a little bit, a little bit sidetracked by the idea that

somebody needs to make a thing to replace SDI, and what we're actually

seeing shakeout, especially over the last year, is that customers aren't actually

looking or looking to implement one replacement technology, they're looking

to pick an appropriate technology to match what they're doing. That could

be highly compressed transport streams particularly in cloud scenarios; it could

be things like NDI, which is a really powerful technology that's led by NewTek

and as the inventors and masters of it, that's taking a big

amount of uptick because it's simple to deploy - does what people need quickly and

easily and without very complicated network setups. And then you've got the

2022 SIG's 2110 which is a lot more for the, that's much more of the how

can we take SDI replace it with earthing? So I think the markets shaking that one

out right now, and at Cinegy what we've done is we're not just sitting on a

fence, we've built a small sofa on a fence and just enabled all of these technologies

so you can have whatever is necessary to make this work; traditional STI, 2020 206, NDI, it's all in there because we're

like yes that is a complicated question, let's let's not be forced to pick a side!

Yes, we'll make our fence bench nice and comfortable!

So you see a future

where 2020-26 , 2110, NDI and maybe some others all coexist?

Well they serve

different requirements so, for example, anyone that's looking to try and get a

stream up the cloud, if they're doing some live matches or something like that,

2110 is the wrong choice for that; it's just too big! And there's technology the

services that requirement already. People aren't putting uncompressed on

satellites, so why would we go backwards to start doing that with that technology

there? So I think it's, I think the market is starting to look at this more

carefully it will hold on. We don't need to take that one thing that every one

used for SDI, we can, it's a bit more complicated we got to think a bit more

about what's our requirements and match them, but there's actual cost savings to

be made at that point. If you can actually find the appropriate tool for

the job, instead of just going yes I've just got this giant hammer, and yes it's

a screw, but if I hit it harder, it's going in. I think that's what's happening right

now,. So SDI isn't being replaced by a specific IP technology, we're seeing

people saying well I need this for this job, I need this for this job, and I need this

for this job, because sometimes you have to pay you for bandwidth. If you're

paying by the gigabyte, the last thing you want to be doing is putting too much through it.

So visitors to IBC; you're going to turn up at the Cinegy booth,

they're going to be looking at solutions which deliver the best transport and the

best storage for the application ?

Yes, I mean for some customers they're they've

decided they want to go all in 2110 to replace a whole plant, they may do a site

move maybe; we're not here to judge them for that. We're here to take their

money! So yes, that can be an appropriate

technology for that customer in that case and that's brilliant, but, they might

find that they've then got some people coming into the studio and they've

bought a load of NDI kit. They can't just say is well you can't show up. What they've

got to do is say well actually, we need a way to cross convert between these things. They may also say, well we need to do some extra things.

We've got the World Cup on at the minute - we've got some customers running some World Cup

things in the cloud. If they only had a choice of 2110 to get to the cloud, the bills for Amazon at the end of the World Cup would put them out

of business! So instead, they're like well actually let's send a 6 Meg HVC

stream to the cloud because hey, I'm saving money by the bucket loads there.

So, yes, I think that's where IBC might well show people being a little bit more

pragmatic; not with what's the biggest hyped label I can grab with both hands

today. It's going to be these are my business requirements, I understand what

a move to IP can now bring, there are smart customers and smart broadcasters

are seeing that actually if a customer goes in an efficient route, they can then

undercut them by going a more efficient, more appropriate route and say 'I can

offer you that contract Mr Broadcaster for X price, because I'm efficient. And

that's where the consolidation is going to continue here, I think that's my

prediction. Do we see Cinegy as a solutions company or a product company?

Well, there's a question! So I think we're finding

ourselves, unavoidably to be a bit of both. So we've always tried to say

we just do software, we just do software, don't ask us about hardware, don't ask us

to act as a systems integrator, but what we have found for example with the cloud

you know, is we've spent years perfecting our stuff working in the cloud. We fell down

some dark black holes and spent months down there, going why is it broken? What are

we doing wrong? How we architecting this wrong? We're in a position now where

we can actually say to our customers if they fall down those same holes,

take our hand, the path out is this way. So we're actually finding that

depending upon the customer, we've got some customers that are like we just need

your products to snap in, we've got the solution.

We've got other customers it's saying we've got this problem, can you just tell

us all of it? Just run it in the cloud for us? We'll come and do a few days of

professional services for them to design their cloud, and say yes, do this, this,

and this, because then you'll find rolling out updates is easier, securing

things are easier, all these things aren't necessarily even Cinegy problems,

but a part of that problem sphere. So the change that's happening internally at

Cinegy has been happening for a while; is actually being able to address our

customers complete needs rather than just being la,la,la, software!

Terrific ,anything new from Cinegy? Always, Always! New software - so Air 12 has shipped

recently; Multiviewer 14 shipped two days ago -that's the one

that's now got shipping release quality NDI inputs, we'll have Convert 12 which

is also got NDI and more HDR enhancements, they'll be out in a couple

of weeks in time for IBC. There's always that, that thing about the it's a

software train and it just keeps running. Then the other thing we'll be doing

is trying to actually make it easier for customers to pick up professional

services from us; pick off a menu of how can we help you today? We'd love you,

really love you to just buy a product, and read all the manuals we have

online, all the posts we put, self-serve if you can; but actually for a lot of

customers, even if the can self-serve, they might be 'I don't want to

spend two months learning the best way to do all this stuff, can you come and

tell us in two days?' So we'll be trying to launch that a little bit more for

customers, and then because it turns out that the answer to everything is not the

cloud, even if you desperately want it to be, I don't even care what the

question is, the answer is the cloud, which we see the lot of. There is still a space

when people are like no, I need to put something on my premise. I need something

in that cupboard still, so we partnered with Xen Data to produce the Cinegy

Platform One appliance. So you know when you do realise the cloud isn't populated

holy by unicorns, you can still say look, I've got a practical need so there's

slightly more prosaic thing that still we think is incredibly important is we've

got this appliance that doubles up: it's all the hardware you need for an LTO

library with storage. But there's so much capacity and service these days, we work

with Xen Data to say actually they can co-host all of Cinegy's MAM software

on that server platform, so it's a really easy solution for the customer to

pick up and say 'I want one of them' and then we'll key in the serial numbers

to light up the Cinegy software, and in terms of nought to running it's a

really short time. Getting close to what it could be like with the cloud, I mean

you've got the shipping. But getting yourself a MAM up and running and

working, it starts to become a really short turnaround which is really

increasingly important to customers. No one can deal with the six month project

time cycles that the industry used to have, the head scratching and proof

of concepts, and yes nightmare! Sounds as though you're very much leading the way

on pragmatic solutions, stuff that is going to work based on solid experience.

I look forward to talking to you at IBC.

Yes, see you there, thanks Dick.

Thanks Lewis

For more infomation >> Lewis Kirkaldie Cinegy IBC2018 Preview Video Interview - Duration: 8:49.

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Making weekly videos suck. Here's why I do it | Ep 26 - Duration: 5:26.

We've been making weekly videos for 26 weeks now and it's been rough! I'm not

gonna lie. But I'd like to tell you in this video why we're doing it and why I

don't plan on stopping! What do you think the biggest secret to using video in

your content marketing strategy is? Consistency! Do quick research at all on

Google around content marketing and you'll see consistency is everything.

Just look at some of the biggest brands and companies, of course, the tech firms:

Google, Facebook, YouTube, Apple, Microsoft... they're making videos weekly,

Daily, sometimes even hourly! They understand. But even consumer

companies like Home Depot and Gillette, they're also making weekly videos,

sometimes daily videos. One can also look at some of the major players,

influencers like Gary Vaynerchuk, Pat Flynn, Moz, Marcus Sheridan... they're also

creating videos definitely weekly and sometimes also daily. What do they have

all in common? They're consistently churning out a high volume of new

content. All the time. Now I'm sure you're like "Ok, wow, great

for them...but do I really need that? Does my business need that? Does my brand need that?

Customers and clients are looking at businesses and brands now as a channel

to be able to turn to say what do you have from? What interesting things

you've got going on? You have to be ready to entertain, to educate. Now, sure, these

videos that the other players are creating may not always be amazingly

fantastic but they're good. It has to be good. But if you just create one amazing,

fantastic great video and wait a really long time before making another one, does

that really help your business? Not really

Consistency is the secret. And there are tons of types of videos and videos

you can create on a regular basis, that is providing value or entertaining. You

can start with webcasts and webinars- that's an easy place to start, people may

be familiar with- but you could also create product demonstration videos and

tutorials- showing your clients how your products work-, explainer videos, corporate

profiles, you can do culture videos, you can do educational video series and FAQs

kind of like this whole series that we're doing you,

can interview your employees, your customers, interview yourself. The

list is endless of the types of videos you can create. But the key is

consistency and understanding, letting that go in to your core when you're

looking at utilizing video. Now consistency may look different for you

than other players, other brands or companies.

It may not be weekly, maybe it's monthly you're creating some sort of content,

maybe it's quarterly. The idea is what can you do on a consistent basis? Now the

more frequent you are, the more likely you can be and get in front of

someone, your customers and your clients eyes when they're watching online

looking online. Because it's so easy, there is so much content that your one

piece a month or one piece of quarter will get lost

Email distribution lists are great so that goes right to their inbox, but that

also can get lost and let's not even talk about the social media feed. And

that's why depending on the type of content it's okay to repost these videos

and once you create a library. And that's one tactic of staying consistent, is

reposting old content so that people say "Oh, look that I didn't even

know that you created that last year or or the other couple months ago" So

reposting is now, but what is your strategy? That's my question to you: how

are you staying consistent? Are you staying consistent with your

video content? Now you also may be wondering "How the heck am I gonna afford

this?" When you're looking at your strategy and your tactic of how do I

stay consistent you need to take that into account of: what can we do? How can

we be creating video so that it's quick it's simple, it's affordable? So that you

can continue to have a lot of trial and error. A lot of exploration because it is

about "Well, does this work? Well, let's try something different this week and let's

try something different this week. Understanding that ok, great we have

the runway, we have the bandwidth, we have the budget to be able to do that. If

you don't have a lot of budget then it's yourself you have to figure out what can

I do as whether you're representing a brand or you are the brand... what can I do

myself, maybe of a small team that you can work with, maybe you could hire a

videographer, one person to help you take on some of the work. Or maybe you can

hire a whole video agency and it doesn't even matter necessarily the size of the

crew or who's on board. Another way to keep it efficient and affordable is how

you record it. How many can you record at the

same time? There's no way that I'd be making these videos every week, meaning

recording each week ahead. I would forget, I would be lazy, that just wouldn't get

done. That's why I try to record for six or eight in one session, that way boom!

now I've got a month done, or two months or a whole quarter. It's not easy, still

takes work but there is ways to batch it and make it more efficient so you can

stay consistent. So my question to you is: How are you going to stay consistent?

What is your strategy, your video content strategy to stay consistent and continue

sharing value: education, entertainment with your customers and clients? It

starts with a strategy. I want to talk about that in our next video. Hit that

subscribe button and make sure you also hit that little bell icon so you get

notified when our next video is online. I'm Alex with Your Local Studio, I see

you next time!