Waching daily Jun 27 2017

BUT COUNT TODAY AS A WIN ON

THE FASHION SCENE...

BIGGIE GOING BOWTIE WITH THE

PAISLEY POCKET SQUARE FOR HIS

INTRODUCTORY

PRESS CONFERENCE IN PORTLAND...

OF COURSE...

IT'S GOING TO TAKE MORE THAN

BIGGIE'S SUNDAY BEST TO

IMPRESS BLAZERS FANS...

PORTLAND TAKING THE PURDUE

PRODUCT

WITH THE 26TH PICK IN LAST

THURSDAY'S N-B-A DRAFT...

BASKETBALL-WISE, SHOULD BE A

GOOD FIT...

HEADING INTO THE DRAFT...

THE BLAZERS LOADED WITH TALENTS

GUARDS...

BUT A LITTLE LIGHT IN THE

POST...

DRAFTING CENTER ZACH COLLINS OF

GONZAGA 10TH OVERALL AND BIGGIE

26TH SHOULD HELP WITH THAT...

ASKED WHERE HE WOULD PLAY WITH

THE BLAZERS...

BIGGIE SAYS HE'S NOT HUNG

UP ON POSITION...

((...))

SWANIGAN WILL PLAY FOR THE

BLAZERS SUMMER LEAGUE TEAM...

THEIR FIRST GAME IS JULY 8 IN

LAS VEGAS...

For more infomation >> Caleb Swanigan introduced in Portland on 6/26/17 - video courtesy: KOIN-TV - Duration: 1:13.

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Making of & Outtakes ("Madkin - My Zen" Music Video) - Duration: 1:02.

For more infomation >> Making of & Outtakes ("Madkin - My Zen" Music Video) - Duration: 1:02.

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Bing Travel Insights video - Duration: 3:06.

Hi, I'm Sarah Essa and I'm a travel insights manager at Microsoft Advertising.

Most of us love to travel in the UK, but how do we book travel?

The answer to this question is fundamental to securing a conversion fueled summer travel

season for your business.

At Bing, we have pioneered innovative research into the consumer decision journey.

We have monitored the internet activity of a carefully chosen subset of 1000 users in

the UK.

And we've uncovered some fascinating insights that challenge your preconceptions, confirm those

nagging suspicions you've always had and genuinely teach you something new about how consumers

book travel.

Learn about the distinctive audience behaviours that exist for travel sub-verticals:

Consumers are especially picky about hotels- on average, it took consumers 11 searches

before they reserved a hotel.

This is a contrast to flights. on average, it took consumers 3 searches before they reserved a flight.

Consumers are picky about hotels because there are so many factors to consider...

facilities of the hotel, amenities of the room, location of the hotel

promotions/offers that the hotel may be having.

These are just a few factors that consumers consider.

This complexity doesn't exist with flights,

which is why you get simpler decision making even though consumers can

even though consumers can often spend the same amount or more money on flights than they do on hotels.

Learn about the similarities that exist between travel sub-verticals

Brand and Long tail queries become more prominent towards the later stages of the consumer decision journey

In the example, you can see, we see the top consumer queries for hotels by stage of the consumer decision journey

brand queries in green are prominent towards the end of the consumer decision journey at stage 4

where the conversion occurs. Notice also how the green brand queries are also more long tail as well in stage 4.

The same pattern is also true for car hire as well

So we can see that brand queries in green are becoming more prominent towards the final stages of the consumer decision journey in stage 4 where the conversion occurs

and again notice how the queries become more long tail too.

It is clear there are key differences and similarities that exist in the audiences within travel.

Optimize your campaigns to their audiences with our consumer decision journey research available at this link

and also in the description box below.