Waching daily Jan 27 2019

I'm Derek Johnson with tatango.com, and I'm answering the question, "What is premium text

messaging?"

So premium text messaging, nowadays, is more of a thing of the past.

December 2013, the carriers completely got rid of premium text messaging, so it's no

longer kind of like a thing that is actually around in its old form.

So what it used to be is a brand was able to run text messaging campaigns and be able

to charge for those text messaging campaigns and put that charge on a consumer's wireless

phone bill.

So you can remember back in the day, you download a ringtone via text message or sign up for

"joke of the day", but then they would charge you, you know, 9.99 a month for those jokes.

And that charge would be kind of put into the cell phone bill, and you wouldn't really

realize it because most people aren't looking through their cell phone bill that much.

So, so many consumers got so mad at this.

It became such a big problem that back in December of 2013, the carrier said no more

premium messaging.

Now, there is still premium messaging for certain industries like political donations,

you can add a charge to a cell phone bill.

Non-profits can still do it.

But the old version of premium messaging where it was very spammy, where you were downloading

little content or jokes of the day, all that type of messaging has gone away since 2013.

So hopefully that answers the question for you, "What is premium text messaging?"