Waching daily Nov 5 2018

Have you ever put videos online and found they just don't get the results

that you're looking for?

Would you like to know the secret to getting the most

out of your content every time?

Well stay tuned because in this video I'm going to

give you my five magic questions to ensure video marketing success and I'm

going to explain why Guy Fawkes and the gunpowder plotters were video marketing geniuses.

Please like this video and subscribe for more on producing and

marketing your video content.

Remember remember the 5th of November,

gunpowder, treason and a really great approach to video marketing strategy.

In 1605 a conspiracy to blow up the houses of parliament

in London England was foiled

when after nearly three years of meticulous planning one of the

conspirators sent his brother-in-law a letter warning him not to attend Parliament.

The conspirators were caught and executed now I know you're thinking

you're wondering what the link is between that and good marketing strategy

let me tell you Guy Fawkes and his crew planned every

single element carefully but they told too many people and although this isn't

a great strategy for a revolutionary plot -

it is the secret to video marketing success.

Plan carefully and tell too many people about it.

I want to be clear I am

in no way encouraging the use of explosives or revolutionary plots.

Planning your video and video strategy is so important that it's going to have

its own video or content at some point but what I do want to give you today are

my five magic questions asking these at the beginning of any project will ensure

that that project has the best chance of success ask these answer them properly

and everything else will fall into place.

Question 1 why do you want to produce

video as opposed to any other form of content?

It's always important to make

sure that you're using the right tool in your marketing toolbox video is

fantastic and can be used for so much but it does

take time and cost money if what you're trying to accomplish can

be done just as easily with an image or text or some other strategy then use

that other strategy don't waste your resources on video save your money and

your time for the video projects that really matter that can really make a

difference to your business.

Question 2 who is your target audience?

Are they

existing clients of a new or prospective customers are you trying to sell

yourself to the public in general or are you promoting yourself or a new

initiative to your employees the more you know about your target audience the

more detailed information you have the more carefully you can target your

script and your strategy and the way you produce the whole video to give it the

best chance of success.

Question 3 where does the video lie in the customer journey?

is this video going to be the first experience that a

potential customer has with you or is this going to be giving an existing

customer more information about a particular product or service the reason

this is important is it will tell you how much detail you need to put into

that video the further along a sales were marketing funnel a viewer is the

more detail you can get away with putting

video but if you put in too much too early in the funnel

you will lose viewers you will lose engagement and ultimately the video will

not be effective.

Question 4 where are your intended audience going

to watch the video? Are you putting it on your website on YouTube on Facebook or

Twitter or LinkedIn or Instagram doesn't matter where you put it you just want to

make sure you choose somewhere for your video that your target audience are

going to be and likely to watch it the reason that knowing the channel your

video is going to be used on is important is getting the format of the

video right the style of the video will ensure that it appears more regularly in

people's newsfeeds that they engage more with it and ultimately that it can be as

effective for you as you really want it to b.

Question 5

how will you judge the success of a video if your video's goal is to promote a

product are you going to judge it by sales or by conversions to a sales page

if you're promoting your brand are you going to judge it based on the number of

views it gets how many views is a good number of views for it to get knowing

this allow to judge what value a video has to your business if it's not going

to have much value you don't want to put much budget into it but if the returns

on the video can be huge the budget should be proportionate to this.

Ultimately the Gunpowder Plot failed because they told too many people

about their scheme but doing this is actually the secret to your success

tell people about your video don't just put it on your website and hope for the

best if you've gone through the magic

questions you'll know what channels you're going to use it on use those

channels to tell people the video is coming tell them that it's there if you

plan this before you even write a script you might even be able to take

behind-the-scenes photos climb trailers for the content and build up to it in an

exciting way and I promise you the more people you

tell about your content the more people will watch the more sales you'll get

them all conversions the more engagement and ultimately the more return on

investment you'll have from that piece of video content.

I hope you enjoyed this video.

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