Most Satisfying Slime Video - Adding Random Stuffs Into Slime #926
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here's a video production company that's working in the area so it feels local it
feels like something that people would like alright so you're all it's almost
like you're building up like like a character or an identity that rise your
business right personality that they want to work with because that it
doesn't give that corporate concrete rattles right and it's like that works
but if you're not that don't try to pretend to be that awesome.So I'm here
with Jeff Johnson the one and the only no that's not true my dad's name is Jeff
Jeff oh the younger there are many Jeff Johnston's out there
not all some of the Jeffs out there are making a bad name for the rest of us
she's all it's a good thing that you're one of the good way at least I think you
are I try to be yeah yeah awesome she got I thought I just talk about yourself
a little bitter so this past summer I started my own videography company it's
called ocular proof productions the other Jeff Johnson my dad helped me name
it and at first this was really slow and I was like what am I doing wrong I think
I have the skills I think I have what it takes to be a guy I feel like it made a
good product cuz I've been working with video before so let me back up person
sure I started to the ography when I was much younger when I was in high school I
was probably 16 when I got my first camera because my dad was a teacher on
also an English teacher regular that's my day job basically for now gonna
happen so I started making video lessons for him because everything was going
online he needed some let's and lessons for his online classes he became a
professor and a teacher at a two-year Community College what's okay video is
gonna be a fastest and easiest way for him to deliver you know content to his
students and so that's where I started at sort of
July like I've just a canon rebel just the most base model DSLR and it it's it
spurts something in me that I wanted to keep going I wanted to keep keep doing
video and so that kind of that passion working I stayed with me throughout
college where I started working on documentary team here at st. John's
where I am extending the link right extending the link yeah so I did two
documentaries with them over the course of my senior year last loved it
and so it looks like you went to Kenya for one was alright I didn't go so
there's like it was a documentary there's 12 people ish on each team it's
the group of six of them went to Rwanda for the first one who is documenting
women in agriculture it's both in Minnesota and abroad so we've meant to
connect the two and then oh and then the second one was electronic waste
so that was electronic waste here and in Hong Kong so those are the two
documentaries I made in college with present mine and my girlfriend was a
blast loved it yeah and I was like okay now college is ending what do I do
right you know so so I was like well I think I still want to keep going and
also I didn't have a job at that summer so this summer after senior year so I
was like okay because I have student teaching next and I'm like I need to do
something during the summer I could just get a job somewhere to pay the bills
whatever but I wanted to try making my own video production company so I did I
called it ocular crew productions and for the first month and a half like I
said things were really slow I didn't have a whole lot of business and then
things started to pick up part of it was using sort of like getting some online
stuff going getting a website up just add some credibility you know so that I
could have something to show I had a way to link to my YouTube videos and show
people what you know right what does all of the work that you have done you know
I actually build websites and I can tell you that your website is awesome
okay well it's Squarespace like this way I was like I don't know how to build a
website like how do I do this but I know you got to get something up there so
right I did that and it'll route the colors probably for too
long sure maybe like the fun or whatever right yeah it was it was a blast it was
fun so I did that and that started it started to build some leads for me so I
could get it kind of start getting some clients and I also used to play so
you're telling me you just built a website and then traffic just came right
you know if there's still like kind of debt and for in terms of SEO and all
that stuff right right just learning about your means I know what I'm talking
about my girl I don't you probably know you know way
more than I do so so no so trafficked incomes then yeah other people what and
I built this beautiful website no one's coming try it no one's looking at it
Simon okay how do i how do i do this i started looking into it one of the ways
that i started to branch out there was theis it was like okay well I built the
website it's still gonna serve the purpose of giving me credibility when
someone does visit me so I'm like right I must must be still like traditional
cold calling cold going to businesses I did that for a while cuz it's like it's
like I was I was going around the local businesses they're like well video like
why do we need that and I'm like that's a good point I have no idea because I
need to get paid man yeah you're like like I've started this company I thought
you would like it yeah I don't know beyond that like mom leave this
documentary yeah I said if you like it like you see how this could work no they
don't and I don't and so eventually it was it was a combination of like
Facebook because Facebook Ads you can be very targeted whereas right and right
and you can create a Facebook page you can create this whole like persona
around yourself and half of it is that like okay we've got a here's a video
production company that's working in the area so it feels local it feels like
something that people would like all right so you're almost like you're
building up like like a character or an identity that rise your business right
personality that they want to work with because then it doesn't give it that
corporate concrete right all right and it's like that works but if you're not
that don't kind of pretend of you that right so especially in your case and
when you're in a creative yeah industry I know you want that more of a
colorful character like used to call it yeah instead of that you know like
machine yeah absolutely absolutely you can't refer to yourself as like this big
corporate entity if you're not that and if you're just gonna be offering you
know a service that is you know basically you coming in to helping them
so helping business so then it was it was Facebook and it was like ads apps
like thumbtack so some tech is basically you someone out there what's in a bid
for a job and they say it's sort of like shoot or else like homeadvisor so it's
like it's like a job it's like a an ebay per job ebay for jobs kind of thing yeah
so that and then you as as a as a company come in and bid on different you
say okay projects this is how much it would cost this is my pitch etc etc and
then there's up to five people who can bid on the same job and then so then
they have to kind of wait out and sometimes they just disappear on you
they goes to you and you're like okay well I just wasted ten bucks payments
bid or whatever right but sometimes it pays off in the end up working with like
an independent television producer in the Twin Cities or an entrepreneur or
whatever and and slowly slowly you can build up sort of on my reputation but
it's always like even even if you don't you can't drive traffic your website in
like other ways you can you can use that website as like on portfolio absolutely
that's like one thing that I really liked about your website is when I went
there you had like I just kept calling it
there was just an example after example of like not only just like I kind of
made this five minute video like yeah so I'm looking for like an hour so we're a
half hour yeah yeah you don't watch it all right
it's like yeah I know all your worries yeah yeah yeah and that's that's part of
it you have to really show you know the different sides some people you kind of
carve out a niche like an English see that I've heard like every other way
I've read both ways yeah so it's only you have to carve out that that special
track or or you say hey I want to try doing this I've done this I've done this
I've done this and at this stage of my career it's like I have to just point
everything because I don't know what I would necessarily spending lies and
maybe someday it'll be documentaries but I don't have enough experience any one
of those feels to say this is for sure right how would you know unless you
write how would you try I've never tried real estate videos for example
right love to you know so I look I noticed you did like an interview with
like a band but like a music video yeah exactly exactly so actually I was
working in a music video I should put that up on my website reminding me there
you go yeah yeah so so do you do everything from like getting the
cameraman filming to directing to writing if there's a script involved
it's a one-man band right handsome yes yeah and I would love to bring in more
people but the thing with the video production industry and it's especially
true like here it's is that it's it's like the margins aren't really there
it's not Hollywood right no so you can't really just say like okay I'm gonna be
this huge there are companies there are companies there's one in st. cloud that
has like five people on staff but the vast majority of companies around in
this area are are small you know they have to be they have to be really lean
in order to you know make any of their yeah right right and for people to pay
them because it's really it's a value-based proposition whenever you
enter into like a meeting with any business it's always like okay what is
this product gonna do for you what is this video gonna do for your company and
if they can't think of that or if your price is too high it's like yeah we'd
love that but your pricing is not gonna make it
feasible here right so it's all about that margin right day-to-day whether or
not they're gonna hire you and like what I found in my industries is actually
those margins in those price points change according to the exact client yes
all glaze a might be able to pay you yes 10x what it costs you right client B
can't even minimum right and right and and there's
and there's ethics there too because you're like okay at the end am I gonna
charge you know what it's worth to this company or am I gonna charge what it
cost me in terms of time and what cost me to just have a standard of living
that I have I'm willing to appreciate you know and so for right now it's like
well I just want to do other I don't want to do something to stay busy yeah
yeah and it's like it's like this is my summer job and I'm you know just a fresh
out of college so if I can have a lower margin and provide a relatively high
level of quality still right and I hope that's what you know but it's like it's
like that's so paper in right now but it's also like I would like to grow that
eventually so that's also factored into that you like thinking about providing a
quote it's like okay I need to have a certain percentages go towards growth
future interest potential all right yeah heading whether it's marketing getting
new equipments like a huge thing in your huge yeah right exactly exactly and just
just covering what I've got already because it's right here depreciates it's
just it's like every three years or whatever you got homes irrelevant anyway
yeah it's like well like why would you hire me on my camera sense yeah yeah I
got this little yeah yeah and also a great bond is better than my cameras
like why am I here you know right right and I don't know that it's always about
the equipment but that's obviously a huge piece to it let me look at like
even there's some Hollywood movies that are shot from a phone like you don't
Blair Witch Project yeah I mean that's just kind of like deciding or the kind
of what you're trying to get across and I mean that authenticity that's what
you're looking for I mean we're Greg because we're like real professional
yeah friends on the game yeah and it does and the other thing is that's
really bizarre about it you say you could always rent you can always like it
if I could somehow pitch to a company that I have the skills that you need and
there's no reason to hire James Cameron I can still use the same camera as James
Cameron hired next production I can be there with the the read you
know the new one like the the yeah thirty-three megapixel whatever
monstrosity they've got going on or what they shot stranger things with yeah
whatever yeah it's exposed a little bit yeah that's like I can't even lift it
off the ground yeah yeah but I'm not there yet you know so
like you sort of you're always building towards this end game it's like it's
always the horizon is always moving away from you buddy
so who are people that you look up to like in that niche in that industry
that's a great question um I got that direct absolutely like absolutely what's
weird is that it's not even like the famous ones that everyone's heard of or
that make like the Hollywood movies I like watching like the YouTube DIY video
channels so yeah there's this guy who early on I discovered in his name is
Philip Bloom he is a videographer in like England okay and all he does is he
mostly does educational content or camera reviews I get addicted to the
gear oh yeah I review videos or whatever and but he's got this accent he's kind
of pretentious my church I just got addicted I was like I was watching him
village everyone every video he he got out there and each of us and I watch it
right because just his style and everything about it and I was like
that's something that someone I could aspire to be something or something I
can i can use bits and pieces of what he's done to kind of build my own thing
and even near because i look at you know content that I like on whether it's
Facebook right or even a businessman you know like Steve Jobs the way you know I
don't like how you manage people but I like but then was a vision you had yeah
Zak right I try to emulate that when I'm building my own career yeah I mean you
can do that too with whether it's video or a teacher episode you know absolutely
yeah and then and then all is suddenly there's always that nagging feeling back
in mind like oh maybe I could be that person for someone else right right no
but it's yes or not the things that your thing is I can't find too but you mean
it you can always develop a small audience on YouTube or something and
just pander to that or even just like that
one teacher that impact do you know I mean you even impact one student the way
they did you yeah you'd feel like it's worth it yeah um what's one piece of
advice you can give to aspiring videographers of holiday can maybe get
started okay so in in particular on YouTube or just in general just in
general if they won't have a business that whether they're pitching
businesses or whatever what you have to realize going into it and there's a
whole book on it you can look it up it's called zero to one if you're not too
premier I'm sure you grab things like a turkey all right I think so and so I
don't remember the yeah that is the hardest number to get to from 0 to 1
it's not just economics it's not just you know like money how we always think
of money right it's any product any anything for YouTube in particular it's
it's that one that first subscriber if you get grinds 0 to 1 that was now that
guy's gonna share right yes right it's the same thing the economy of money is
is very similar to the economy of audience
it's a capture your audience making that transition from going from 0 to 1 that's
that's the moment you want to look for and that is the hardest thing to do so
if you get there you're wealthy way to success I guess so the way to kind of
translate that is once you get one client that client if you do have a job
as you're doing a business same deal right or I gotta have that one client if
it's if it's a service rendering that first service and that means that even
if you have to do it for free if you give to your first job to your first
couple job so that's all you just master how do you get that Bill's client yeah
so sometimes it's going to be your friend and you're like hey man your
guitar skills are minimal but we could make a music video I'm sorry let's spend
a weekend or making a music video just with my iPhone don't let the gear wheel
you back don't let anything like your friend
sport guitar skills hold you back I just make stuff you know make stuff and that
will build on itself so I started out making you know lessons from my dad
YouTube video like when they were super minimal at first and we slowly built
that up and eventually now I start making documentaries in his business and
I never couldn't started that unless I've gone from 0 to 1 in it and that
first little bit right so I'm kind of branch off on that one thing I think of
is you have to put out a ton of like what you said to pre content first
because no one's gonna pay for someone who's never done it before
yeah so whether you're like look at any professional athlete you know Michael
Jordan didn't get pain when he was 6 years old they play basketball right now
you spent 18 years of his life or whatever it was when we asked everyone
for free yes enjoy it absolutely and
and you're never gonna make money on something you don't love I do I mean
eating right just by sheer luck but all right you got to be happy
yeah and it's a lot more sustainable because you know someday when you're old
you're gonna look back and you're gonna smile your anything you know it's not
working you enjoy it right yeah right that's cool so what's one thing that
they can reach out to you on is it your Facebook in yeah Facebook you can check
out my website wwlp.com that should bring you there I'll put a link to so
yeah yeah that's it awesome on things like Jack nobody's telling me what I
should do what I want and just start recording sober in the morning there's
no rain a poem stolen every story I'm writing producing that makes it I'm at
your I'm building my craft and I'm not looking back things I wanna do when I
want to
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