Waching daily May 31 2018

Welcome everybody to the online course creator summit today

We're talking about a whole lot of good topics, and there is a lot of material to cover

so make sure you have your notes and you know your paper and your pen ready to take notes because

We're gonna have a lot of good tips for you as you get started with thinking about producing an online course

Whether it's your first one or maybe you're still relatively new to this, but you've done it before we're talking about

how to really

Brand yourself and make a good impact and all these different elements that sort of go into your course creation that you might not otherwise

Think about so I'm gonna let my guest today

Introduce herself and sort of tell us a little bit more about what we're gonna be covering Thank You Laura

So for those of you who don't know, my name is Theodora. I am based in Amsterdam right now. We are having a transatlantic

Collaboration communication let's call it

So I am the creator and founder of the TVP foundation

Which operates through two main venues one is the International Theatre in English where we produce?

Theater and calm productions and the other one is the Los Angeles method the academic side of our foundation

The Los Angeles method is a dynamic combination of acting and personal development techniques. So we use

Acting to help people actually use acting and they'll be personal development to help people create

The role that they want to play in life and go beyond

limiting beliefs confining convictions and fears now through the Los Angeles method

I've met a lot of entrepreneurs a lot of coaches a lot of business owners and

I realized that a challenge that they were facing was video creation as

We're going to talk on later video is very important

I mean video is King right now regarding marketing and regarding getting to know your ideal clients and allow them to

experience your energy

so most of my participants were afraid to jump in front of the camera and go live or use video to

create their courses and

Promote their business. So two years ago

we started a program called show up brand up and though we used it with business owners here in Amsterdam and

this year we're launching online and

this is how I got the invitation to come here and

Share the information that I have with all of you

so Laura, is it something specific that you'd like us to start with regarding video creation, or should we just

Dive into it. Um, you know, I think we should just dive into it

I think you made a really good point that you know, first of all video is king right now

It's it's so important and yet I meet a lot of people

you know in person and online who just automatically rule themselves out of the game by saying oh

I don't want to appear on video. I don't know anything about that. I'm afraid I'm gonna do it wrong and embarrass myself

So I'm really interested to hear what you have to say on this subject and kind of how you can

Overcome those fears and really, you know produce the video that is really effective for your students

Excellent. So before we move on I need to explain that I've trained hundreds of actors

I mean I moved from New York to LA to Paris and London

Athens Rome and now Amsterdam

so I'm going to teach you all the acting secrets that I have learned through my

Trainings and then talk to my actors in my productions and in my workshops before we go into that

I need to make sure that everybody understands how important video is and these are some numbers that I gathered for you

so there are

Seven important reasons why you need to use video number one is because it boosts conversions and sales in

2016 promo videos alone have shown to

Have shown to increase conversion sales by 73% That is a huge number

So if you have a course if you have a product that you are promoting through videos

73 percent conversion rates. This is a huge number to consider the other reason is that

video shows great ROI

if the video builds trust, this is another important thing that I need to stress in order for you to be able to

Connect with your clients to connect with your participants with your students. You need to establish a rapport. You need to step

Trust with them and video is the best way for you to do this through video

They can experience your energy and they can understand who you are what your voice is and what you're all about

So to continue video we talked about video builds trust we talked about the great ROI

we talked about how video boost conversions and scales a

Good thing a great thing about video. Is that google loves video?

so if you have a

Course that you're promoting or a service or product and you have a video on your site

That means that the visitor of your site is going to stay there longer

Now the longer someone stays on your site the higher you rank on Google, so it's a great

medium tool to get better ranked on Google if you're using videos on your site another thing that I want to

Point out is that video appeals to mobile users?

I'm making sure I'm looking at my notes and I'm making sure that I'm not giving you any of all numbers. They're very important

So video appeals to mobile users from 2014 to 2016 in just two years

mobile video views have increased by 400%

This is a huge number

400% and YouTube reports that mobile video consumptions rise a hundred percent every year

That means that you have a hundred percent more possibilities for somebody to watch to your video on

Mobile and now everybody has a smartphone

so

the amount of smartphone users is growing and

Your video audience keeps growing and get bigger and bigger. So in addition Google's Google gives us this information

That the user the smartphone users listen to these numbers. The smartphone users are twice as likely

than TV viewers and

1.4 times more likely as desktop viewers to feel a sense of personal

connection to brands that show video content or ads on their devices, so

this is

A great ever made piece of information for you to know that if you use video people are going to feel more connected to you

And therefore they're going to buy from you more easily

Now video can explain everything. That is another

reason why to use video I mean in a short period of time

you know in like two three minutes you can say so much you can show so much because as we're going to talk about

Later on, we do not communicate just through our words. We communicate through our body language

we communicate through our tone of voice and our

expressions, so

There's a combination

there are many factors in our communication and

Video helps you cover all these and it also helps you add on to this

So if you add music, we're going to talk about how you can edit your videos. They create certain emotions

I mean you can have just a plain sentence and

by editing in three different ways

You're going to have three different reactions from your viewers, but we're going to talk about that in a second

Let me finish with my list. Why video is important for you to use?

What is beneficial for you?

So video can explain everything to sum up what we've said so far that video boost conversions and sales it

Shows great I relied

8de builds trust very important

Google loves videos and therefore ranks

You better when you have videos on your site or your blog video appeals to mobile users we talked about

the rise of 400% and

YouTube mobile video consumption rise by a hundred every year

Then we talked about how video can explain everything

and then I mean I need to

Focus your attention on the fact that video

encourages social shares, so it's

The numbers show that it's easier for a user to click share

Under a video rather than a post or an image. So that means that you'll be able to reach more people with the

same content and

Last but not least if you plan on using

Email email campaigns to promote your courses then

Video is rocking email campaigns the numbers that I have gathered here

Say that an introductory email that includes a video in

2016 these are numbers gathered in 2016. So an introductory email that includes a video

receives an increased click-through rate by

96%

So if you put a video in your email, you have 96 percent more chances for somebody to open that email

That's it's a great way to stand out from your competition. You don't Laura ji agree

yeah, I absolutely think so because you know

there's all this research out there about how it can take five six seven touch points before someone decides to work with you or to

Buy something from you

But you can make that happen a lot sooner if you're using video because it connects to people in such

Profound ways they get to see your personality

They know that you're not just a robot behind the keyboard

It can take a long time to build up that trust with just the written format and especially since you're talking about video

Translating well to your Google search engine rankings and to the chances of someone even opening your email

It seems like it's you know the obvious choice to connect with your audience

But also boost some of those other things that as an online business owner, you should be aware of anyways

Excellent. Exactly. So the first thing that we need to make sure is that we understand to

Whom we are talking to right so

the video is for the intrapreneurs for the coaches for the teachers who want to

Authentically connect with their clients with their students and they want to grow their business

It takes a lot of passion and curiosity

and it also takes a lot of courage what I tell my actors is that

You are standing in the light and everybody else is in the darkness

So everything everybody in the audience is sitting in the dark

It takes a lot of courage to stand in the light and the same way with the video

It takes a lot of courage to press that button

You know that record button and show the world who you are and what you are about

but we're going to give you some tips and

Techniques that will make that easier. I'm just pointing it out at the beginning so you can understand how

courageous and

amazing you are and

Understand that you deserve the best things alive

I mean this is part of the personal development, but it's a very important part because the camera understands everything

It's like, you know how they say dogs can sense everything. So if you stand in front of it with fear and the

Communication is not going to be smooth. It's not going to be it's flowing

you need to stand the in front of the camera as if you're standing in front of a friend that you love a

lot, and that you're happy to see look into the lens and

Embrace the world. So now that we understand that videos about people who want to

Authentically connect with their ideal clients. I want to grow their business and give their

students

Participants and audience a chance to experience their energy we can start with the some

more tangible information

so

the three things that you need to have in general besides the course creation that

Laura you have to Sam summit four you need to have

Three videos on your site that explained the first video who you are the second one

What your brand is about what your course is about and the third one is testimonials

These are the three videos that are going to help you reach more people. So

Let's start talking about video creation, right? Let's talk about pre-production

so I have cut the

Process into three chapters like we do when we produce a film so number one

We have the period of pre-production where you need to do all your preparation

Then we have the actual shooting and then we have the post-production

So in the pre-production, I'm going to talk to you about acting notes. I'm going to talk to you about your script

here light

camera angles and sound and

because I know that our time is limited we're going to

Give the most essential information for every category and if everybody needs more

Laura knows where to reach me. You can get in contact with her and ask me any question you have so

Regarding acting the regard let's talk about gear first. You don't need to invest a lot of money

Regarding light you need ideally you would need

Let's talk about the camera verse the most essential part for video

Right so you can buy a fancy camera or you can use your smart phone

I would go with a smart phone if you are

New video creator if you haven't done this before, I would not invest too much money on technical stuff

So nowadays technology, you know, it keeps growing and though we are chasing after it. So almost every smartphone

every smartphone has

The 4k resolution like the quality is really good. So I suggest you use your smart phone. Let's

Continue our discussion based on the fact that you're going to use the smart phone for the sake of the conversation

So make sure that your smart phone is on landscape mode

This means that it's not standing up but it's lying down. This will prevent the two ugly black strips

side of your video when you record now if you are recording

Facebook live video make sure that you turn the phone before you write in the the title

Otherwise people are going to see you sideways

So make sure that the phone is on landscape mode. It also gives you a better perspective

It creates a better frame for you. It opens up the space you see here

Um, I have a lot of air left and right. I'm in the center

You can look into my eyes if my phone was turned straight

It will I would be very closed up. It would be kind of like claustrophobic there would be nowhere for me to move

Whereas now I'm more relaxed we're having like a normal conversation

Like we would have a meeting or out having a cup of coffee. So

Phone on landscape mode the second thing very important your frame make sure that you are in the center

Unless you are

Presenting a product unless there is something else that you need to add to your frame

try to create a balance make sure that you cut your frame and that you position your

objects whether it is you or something aboard or

Your I don't know your keynote or something else make sure that there's a balance to the frame

Do not leave too much air on top of your head. I'm sorry. I'm going to make you dizzy

I'm going to move the camera just for the sake of showing

So don't put it out there, you know, there's too much space make sure that you have framed your face

so well

Make sure that the camera now we're talking about camera angles make sure that the camera is on eye

Level or a little bit higher

So right now the camera is on my eye level if it were a little bit higher it would

Here. Okay. You can still see my face

You can still see my eyes now

Forgive me for moving it around if I put it down like most people do you just see up my nose of my throat?

It's not a very flattering

Angle especially for the ladies. So I would suggest to have your camera I level or a little bit higher

Make sure that you are framed in balance with the rest of the set

Some people are asking me about backgrounds

I do not believe that a background is going to change much much or it's going to make your video look more professional

The light is what is going to help you make your video look more professional. So let's talk about light

Ideally, you would need three sources of light

In film we call them the key light the fill light and the hair light

So they hair the mckee light obviously. It's what the name says, right?

It's the main source of light that hits you then the hair light is what gives you a nice glow

Around your your head around your body and then the fill light

Separates you from the background now if I did not have the lights back there and I was closer to the wall it would be

I would become

One with a background there would be no depth of field and depth of field is a really nice thing to have in your video

It creates a nice atmosphere

Now the light should not

Directly fall on your face. So it's better if it bounces off the surface and onto you so for me, for example

I have have a white table so my light falls on the table and then reflects for me if

You don't have something like that

then what you can do is you can take a simple notebook and wrap it with the foil a

Shiny foil and then just keep it. You know how the ladies are tanning and the salons and they're holding

The foil in front of them you can do the same thing

just place it in front of you and allow the light to hit it and then bounce on your face and

Make you shine

Now does does it matter? You know when you've been if you're using your desk, for example?

Is there a certain height that the light should be shining?

You know down on to the desk to bounce off or down onto the notebook because a lot of these like photography

Studio lights and things that you see for say, I'm are adjustable

But it's kind of a guessing game if they're not a photographer or videographer

You know, how do you figure out the right height for that kind of stuff? That is practice Lauren. That is a great question

Thank you for asking it this is practice and it depends on your height. It depends on where you're standing

The important thing is to look into the monitor and make sure that you don't have any shadows

so when we talk about training the important thing for you to balance is your eyes and

takes me to my next point to look into the lens, so

The important thing is for you to look into the lens as if you're looking into the eyes of the person

To whom you're talking to. So right now I'm looking at my monitor

And right now I'm looking at you, you know, the second image that I have. So it looks like I'm not acknowledging

Anybody else who might be here. I need to be looking into the lens into the camera and talking to a person a

Specific person we're going to go into the acting notes, and I'm going to explain to you

who you are going to be talking to so forth to answer your light question if you look into the camera and

You see that you have the certain?

shadows that your eyes are not clear or

You know you we cannot see you very well

Then you just need to adjust it so I can adjust the light. I mean, you know and

It depends

I cannot give you a specific height because it all depends on the color

Clothing that you're wearing if you wear dark clothes, then the light bounces off

Wide obviously absorbs most light. So it makes you you know brighter it

depends on various

circumstances, but the best way is to test you can stand in front of a window make sure that you don't have the

Light source behind you then. You're just going to be a

Black matter do not stand in front of the window stand facing the window. Did I answer your question?

Yeah, that makes a lot of sense. I have another one if you don't mind, no that would

Yeah, absolutely so

There's a lot of different lights and lamps out there

Do you need to buy things that are specifically for videography or photography are there certain types of bulbs to avoid?

You know a lot of times the the cheapest bulbs are sort of the the fluorescent type, but I'm imagining

I don't know this I'm sure you do but I'm sure that these different bulbs make you look different on camera

And you know, of course it's gonna depend on the lighting within your room and all of that

But are there certain things that you should look for when you're saying?

All right, I'm gonna save cost by I'm gonna use my smart phone, but I'm gonna have to invest in some lights

Does it matter what kind of lamp I buy or does it matter? What kind of light bulbs I buy?

okay, so it all depends on your taste and

What kind of?

Feeling you want to convey?

so if you want to invest money, first of all, my advice is that

first try out and see

well, you know try and fail and then succeed so don't invest too much money at the beginning if you are at the point where

You do want to start to create your own little studio at home or at your office

I would advise to start with a softbox a

Softbox has a LED light inside and then it has a cover on the outside and makes the light softer

for my taste I like

A warmer lights. I like yellowish. I like greenish

orange ELA kind of Lights now, you can also get gels if you get the

The softbox, then you can put a fabric on top of it or you can use different gels and that will change the

Taste let's say of the light. I prefer light that looks like the Sun and I try to avoid

Fluorescent lights and very whites and blues that make me look

You know very pale and it also then it depends also in my surroundings. I mean if I am

Against the white wall, and then I use a white

I'm going to be washed out if I use something sweeter something more orange a yellowish

Then the the feeling is going to be more

Settling like say is it clear?

Yeah, that's perfect. Thank you for that. You're very welcome. See the the

what-a-light

Complements you it also has to do with your complexion. It has to do with your makeup with your hair

Whatever complements you however you feel better. That's the way to go. So we talked about light now

We need to talk about sound sound is very important. Sometimes sound is more important than lights

So I would suggest that you

Invest in a professional microphone I use the rode one. I have no affiliation whatsoever. I've been using it for a long time

with it and it goes on my laptop and it goes on my iPhone and

With my camera so I can use it, you know with any medium

I have to shoot now

If you don't want to invest money

You can use your earphones or if you don't have that make sure that when you use your phone

You're not blocking the in the built-in mic and make sure that wherever you are if you don't have a microphone

That there aren't many noises happening around you there

You're not in a very crowded place and you don't have the built-in mic too far from you

So we'll be able to hear your voice. Is it clear?

Yeah, absolutely

And I have to stress your point about you know, the sound is almost more important than you know

What's behind you or your lighting or all of that because people are willing to overlook that

but in the age we live in where a lot of people are listening to

audio and visual information

In their headphones, especially, you know, somebody who's like running or you know, they're commuting on the subway or something

People are not going to listen to low quality audio

So, you know if they land on your website and you've taken advantage of the great advice to have a video there

but then it's it's crackly or there's you're doing it outside and there's wind blowing or your microphone is that I mean

Stuff is really really noticeable. And you might not think it is

You might think well

You know the fact that I'm using my in laptop microphone

And you can hear the fan running under my computer and that's not a big deal

We'll imagine the level at which you listen to videos or music and how annoying that would be

especially if you're talking about a video that's more than 2 minutes long because what people are just gonna

Just gonna stop and not listen. So I love that advice

if you are going to make the investment, you know, if you're recording a course anyways

It is worth getting a microphone because you're gonna need it to record the course you're gonna need it to appear on

Podcast to promote your course, so why not make one investment that's going to serve you multiple ways

You're absolutely right and to take it a step further

You need to make the experience for your user the best possible experience

I mean, it's like inviting me to your home, right?

You're not going to open the door in your pajamas and make me do both cooking or cleaning or?

For our productions, for example the experience of our audience members

Begin the moment. They enter the theater not the apartments open

so you need to have

everything you need to create an experience for them that is welcoming that it shows them that you

Want to take care of them and that you are taking care of the slightest detail so they can be happy and comfortable

to learn and grow

So having said that

We need to talk a little bit about your script and acting notes before you go on camera, so

You don't have to have a specific script. I mean if you're not a trained actor

I would not advise you to write down a script and follow that, you know a word-for-word

but I do advise you to have

to have some key points

You need to know where what is the story that you're talking about whether you have characters there or not?

So for example when I go

I do my Facebook life's the story is the hero is the camera confidence and the villain is

Camera shyness and I create a story through that it doesn't have to be you know

Once upon the time doesn't start like that, but you need to have it in your mind like a story you need to know

Where the beginning is where the arc appears where the characters start changing and where it ends you

Always need to end your video with a call to action

What the call to action is going to be is up to you

But you need to have a conversation with them. You need to pass the

baton to them, you know that now it is your turn to think it is your turn to

get involved and

Implement what we said or go and take that action

So number one is you need to know what it is that you're talking about beginning middle and end

you need to know your characters and

Most of all, you need to know who your character is

now a

Lot of people when I tell them that I'm going to be teaching them how to create a role or I'm going to give them

acting secrets

they think that I'm going to teach them about how to put on a mask or how to pretend or how to lie and

That's not the case. The definition of acting is acting is living truthfully under

imaginary circumstances

So in order for you to be an actor in order for you to take action

You need to know your truth. You need to know

Why you are here? What is your mission? What is your voice and you need to do that by?

overcoming the limiting beliefs and

the confining convictions that most of us have that we're not good enough that we're not deserving that we're not

able and we're not worthy on the contrary would deserve the best things in life and we are worthy and

We are capable of creating the best things in life

So I'm not going to go into the personal development and the end of the information right now

I'm going to take it for granted that you have done that that you know what it is that you're

Your voice is what is your message? What is your mission?

Your mission should be a sentence so

My mission is to help people find your voice

Unleash it and act on their lives and this is what drives me through everything that I do in my business and in my life

So you should have

Recognized a sentence like that for you and keep it as your compass to whatever it is that you're doing

so

Know your character know your role. Once you've done the personal development

Once you have discovered who you are and what it is that you want to

Tell people what it is that you want to share with others

Then you decide what kind of persona you're going to be. So are you going to be the

Intelligent lovely lady. Are you going to be the strict professor?

are you going to be the laid-back dude that everybody wants to hang out with are you going to be the

Funny girl next door, you know what I mean?

I know when you when you watch another movie in the future pay attention to the characters and

You'll see that every story has certain characters that are archetypes

So choose one and then add your flavor to it

that way people will

Have the feeling that they know you with every video that they see of you they will you will become more and more familiar

Rather than having a different style. Every time you go live or you record a video

So make sure that you understand who your character is who your goal is so you will

Based on that you will also choose the words that you're going to use in a different way

So you're going to talk differently. If you are the laid-back, dude, you're going to talk differently if you are

strict professor type you're going to talk differently if you are the intelligent bright young woman so decide who you are and

Plan your script according to that. Is that cool?

Yeah

and it sounds like consistency is a pretty important part of that because if the primary goal of doing video is

Building the trust and coming across as authentic

You want to be mindful of making that there's at least that core foundation of your personality across these different videos to shift

dramatically

Can confuse people and the people that maybe you loved your first video with the laid-back surfer style are gonna be surprised when you do

Another one and it's the very intelligent very serious and sincere person

So you want to be mindful of you know?

Why the people who are following you are following you it's because they have a connection with your story or with your personality

So do something that's authentic to you all the time so that you stay consistent and build and grow that relationship and Trust

Exactly. We're doing very well Laura

We have to tell our viewers that we could not discuss anything before we just went up

We met like 20 minutes ago. Yes

Thank you very much we're complimenting each other

I think very well good exactly on what you said about consistency think of the movie stars that you love think of this

Pop stars think of the famous people that you admire

they have a

consistency on their image on their style on

The the way, they hold themselves and interviews or the kind of movies that they choose to be in that consistency

creates familiarity and familiarity brings trust and

Rapport and that's what you want to build with your audience

So now we can move to the second part of video creation of your production

and that is the actual shooting so we covered some of the

Camera angles of how you can set up your frame we talked about

What it is that you're going to say. We talked about your script that you have to have a beginning a middle and an end

Our way back because I lost the image for a second are you there?

I can't hear you Lauren. Can you hear me? I can hear you. Can you hear me? Excellent now I can hear. Okay. Good good

Okay, forgive me. I lost the image for a second. That's okay. So let's start from the beginning

Now we're talking about the second part of the video of your production

Which is the actual shooting we talked about camera and goes where you should be

sitting where you should situate your camera where you should be situated within your frame if

you want to be in the center or if you have something else and you want to

Use like a product or if you have a board or something make sure that they're balanced

We talked about your script the beginning the middle and the end. We talked about the technical stuff the light the sound

now I

want to talk to you about

When you press record, so a lot of people are shy and anxious and nervous

Because they are making it a very big thing

In acting we have a technique called

Substitution and I'm going to explain to you what that is when you look into the camera when you look into the lens

Like we said look into the lens don't look on the screen or the monitor. Don't look at the other person look into the lens

When you look into the lens

Don't think about the hundreds of people that are watching you at that moment or that are going to be watching you

think of one particular person and when you look into the camera

Imagine that you're looking into their eyes

now, how can you choose that particular person you choose that person based on what you want your audience to feel like

so if we were an actor and we're doing a scene if it were let's say Romeo and Juliet right and you were

Auditioning for Juliet so you would not when you go to an audition. You don't have somebody across from you

It's usually a casting director

or an assistant to a casting director and there they're usually very

Tired and they don't put the energy and like the other actor would so you are

sitting there by yourself talking to a camera and

Trying your best to create

you know a

Chemistry sensual chemistry with Romeo. Let's say everybody. I used to rub you like this. It's a play that everybody understands

So what would the actors do she would look into the camera and she would imagine?

Her own Romeo her partner or the person in her life who creates these emotions of love and sensuality

and care and

You know joy and happiness

So let's say that this person for her is her partner, so she would look into the camera and pretend that she's looking

Imagined that she's looking into her partner's eyes. So if you are talking if you are

Recording a video and it's for your course

imagine who your ideal

Student would be or imagine a student that you already have

Imagine if you are a mother or a father imagine that you're talking to your son or your daughter

Imagine that you're talking to your nephew or you're talking to your mother or your partner

Somebody who when you look at them creates the emotions that you want your audience to experience

so if you want to be loving and caring and

This is how you talk to your daughter

For example when you say your script when you deliver your lines

You look into the camera and you imagine you're talking to her one specific person

Not the hunters if you don't have somebody in particular create a person create the ideal customer

Create in your mind and on paper every time you write something

It becomes more solid for you. It becomes more tangible

So create your ideal student your ideal client your ideal participant and talk to them

What would they like to hear?

and when you talk to them look into their eyes and trust me every single person who's going to

Look at you. They're going to think that you're looking at them they're going to

Feel that you are addressing them and every single of you that you're gonna have is going to feel that

Exclusivity from you like you are talking just for them that you created this only for them. Is it clear? Oh

it's absolutely clear and I like the

perspective that you're talking about even though a lot of people do get nervous because they're thinking Oh a lot of people are gonna see

this video it helps you with your

Confidence to think about just one and it's one of the cool benefits of video because if you're doing a live event

it's hard to make eye contact with every single person in a

200-person audience or a 500 person audience but with video

You're getting the opportunity to make that connection with every single one person who watches that video

So if you think about you know, that that even helps you get into the mindset of recording the video

Okay, who is my ideal client or customer? What is the pain points that they're experiencing to watch this video?

And how can I treat this more like a conversation and like I'm sharing my side of the story as opposed to? Oh

This is a presentation and I'm giving this to 500 different people

think about it in much smaller terms because it will help you appear more natural to

Exactly the keyword Laura's conversation rather than presentation the moment

You understand that this is a conversation even though you are in the studio in the room by yourself

Then 50% of your fears of your challenges are solved. So now that we covered the

Pre-production we talked about the actual shooting now. Let's talk a little bit about post-production

So let's talk about editing. So

Whether you're doing a live or a pre-recorded video, you can always edit that content

So if you do them live in the if you do your trainings live in a Facebook group

or I don't know I guess on periscope you could do them or I don't know if instant but no Instagram you can it's like

It gets deleted. So if you're doing them on a Facebook group or

Periscope then what you need to do is you need to press the download button

before you upload your video before you post it so you can gather all these content and

Repurpose it or edit it for future

usage so what you can do is you can create opening and closing titles that are going to

let your viewer know that this is that particular course, this is the video so and so

Creating opening and closing titles is not a very big deal

I mean, I know if you haven't done it before it is you need to make sure that you know

You're granting kit. You need to know your brand identity

so use the same fonts that you have on your site the same colors if you have a song or

a tomb

Music make sure that you use the same one

So again people get familiar with you and people understand you and they get you start anchoring them, you know

Every time we hear that kind of music or every time they see these titles they'll know

Oh now I'm about to learn something interesting. Now. I'm going to have fun for the next ten twenty one hour

so opening and closing titles are important and

Gathering all your content in one place is also very important now cuts and transitions

Oh, I cannot really explain everything now Oh in the format that we're doing the interview

But I would suggest

For me for my taste the cleanest is the best solution. So just go for

Simple maybe dissolve or fade or a simple cut?

any

Simple app has these options

I mean you can start paying attention to the films that you're watching now and you can see

How does the director how does the editor take you from one scene to the other?

How does editing add to the storytelling?

Depending on the cut depending on the transition you add to the psychological

You know feeling of how the state of your viewer is it clear

Yeah, it makes a lot of sense because you your remember. We're trying to provide this conversation

We're trying to provide this amazing experience for the person watching the video and it translates so much

Authenticity and concern for your customer when you've paid attention to these little details

They might seem at first like oh, I need to create an intro and an outro that's gonna be really difficult

They need to think about how I move from one thing to the other

But these are things you can learn there are also things you can outsource if you have the budget to do it to come up

With a you know, a totally polished product, but they do make a difference in the eyes of the people watching the video

So it's worth putting in a little bit of an extra effort and especially with the intro and the outro

That's something that you can you know create once and use it again and again so that it builds that brand consistency

But it's worth making the effort of your time or even your money to make that those kinds of things happen

Excellent. I love how we are so synchronized and I love them know that you gave that you you show your student your

participant that you gave your all

because this is one of the last notes that I have and this is a note that I give my

Participants in my workshops and my actors in my productions that you need to raise the stakes

It needs to be a matter of life and death

you need to determine your objective and you need to go for it with your entire being a

great acting teacher

The hackin used to say that the most important thing that an actor can do is listen

And you can only listen

Well when you listen with your blood when you listen with your entire being and this is also one of the best practices for

Customer experience for customer care

listen to your customers listen to what they have to do and

Give yourself a hundred percent into this make that make this a matter of life and death

So when you go and you record a video don't make it just a video you'll make it just a live stream

Make it the live stream make it a video recording make it a matter of life and death and there's a story

Actually, there's an indie proverb it says that the tiger was chasing the rabbit

The tiger was running for its food. The rabbit was running for its life the rabbit won

Every time you run for your life

You will always win every time you give yourself a hundred percent

Whether you have the right light or the right mic or the right backdrop

if you put yourself a hundred percent into what you're doing if you authentically

Sit there and talk to that person and you connect with them and you put their interests first. You will always win

Mm-hmm. I love all of that because it's so easy to think. Well, there's so many different aspects of putting together a video

I put in all this time to create this

Let me just do this as quickly as possible. But you have to remember who your customers and your Watchers and your potential clients are

We're bombarded with information today and especially you know

Millennials and all these different people who are seeing advertisements and watching things and videos all day long

You've only got about 15 seconds to make a good impression because otherwise people

You know tune out and they're onto something different

So all these little details and giving it your all and treating it like it's life and death

It really does matter because I know for me

I mean I'm getting dozens of emails a day about webinars video series new things put out on YouTube

I can't watch them all but there's also certain people that have impressed me the very first time I watched one of their videos

Where I will stop what I'm doing and show up to that person's webinar or go

Look at that person's video because it's only live for a certain period of time

That's because they've made a good impression the first time around and all these details go along with your overall

content and your message that you're sharing with somebody when you have all these other things lined up and then the content is also

awesome

that just makes it so much easier for people to want to follow you and to

Consistently be in your world and getting updates from you

Exactly and the point of the the great point that you made is the 15 seconds if you don't grab them to grab their attention

In the first 15 seconds

It's very difficult to bring them back and what will grab their attention the first 15 seconds

Is your authenticity your reality? This is why people are so intrigued by reality shows

This is why when you drive down the road and there's an accident you cannot but turn around

See because that is life. That is so real and we crave for reality. So the moment you

Authentically

Like we said acting is living truthfully under imaginary circumstances the moment you create your circumstances

But you are true in

English or consensus then there's no way somebody's not going to be hooked with you. Mm-hmm

Absolutely. I couldn't agree more and you provided just so much valuable information

Whether it was sort of these

more big picture things when you're thinking about the

script that you're preparing and the overall brand and message that you want to present but also

some of the the finer

details of why it matters to have a good microphone and why it's important to have an intro and an outro and to think about

Your editing because all together these pieces can make a really effective video

So it's important to consider all of them when you're going to do video at all

Exactly consider your visual identity as a brand. So what are your colors?

What are your fonts you could even you know?

even if you don't have the money to create back trips and stuff where the colors that you have on your site if you have

on your courses

Create something that has a line through through everything, you know, everything gets connected with the act

Mm-hmm great point about the clothing too

And that was sort of highlighted in on one of the other videos along for this course creation summit

I'm Who but she was a branding specialist and I didn't realize it until she pointed it out

But she is always wearing the same color every time she does a video because that's part of her brand colors and the brand

identity and one of my

Contributions to this summit as well is the quick and easy tools that you can use if you're recording things on your computer doing screen

Capture, maybe you've got you down in the corner your talking head

But then you've got a presentation or you're showing people how to do something on your screen. So there's cheap options

There's more expensive options with lots of different toolkits and function that you can use but this isn't hard to get started

I mean you can see here how powerful an iPhone can be with the right

Microphone with the right settings with the right orientation of the phone. So don't let all these technical things scare you off

exactly if they do scare you you need to

Consider that they might be your fears, you know, your fears are create. Your subconscious is creating obstacles

so you don't go where you need to be because our

Subconscious our minds don't really like change we're comfortable where we are and the moment we do something that takes us out of our comfort

Zone, it's like crazy. So we create all the obstacles so

Just tell yourself, you know, I'm going to figure out the solution for everything

program yourself into that direction and

Authentically communicate with a person across from you

Awesome, that seems like a great point to end on because it's something that you need to infuse no matter what technology you're using to

Record your videos no matter how long your course is

The bottom line is that the content is high-quality and that you are being

Authentic when you're presenting your videos, whether it's a course whether it's a Facebook live or anything else

So I just want to thank you for all of this excellent information that I feel will help people take things to the next level

And get over that hurdle of thinking

Oh, I'm scared of this because it really isn't that difficult but it has such a powerful effect that it's well worth learning

Thank you Laura for having me. Thank you for

Connecting I mean we met online. That's another good message that I'd like to

share with your viewers that

Reach out, you know connect with people. You never know where that

Relationship is going to lead you. Thank you for helping me

fulfill my mission which is to help people help them find their voice unleash it and act on their lives and

If there are any other questions that your viewers might have they should feel free to reach out to me

I'd be happy to help out. Awesome. Thank you so much. Thank you

For more infomation >> Online Course Creation - Get Comfortable on Video with Theodora Voutsa - Duration: 52:57.

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50 Cent - This Is 50 - Duration: 3:06.

For more infomation >> 50 Cent - This Is 50 - Duration: 3:06.

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The Move That BROKE Pokemon! | The SCIENCE... of Pokemon Pay Day - Duration: 18:42.

Dear Nintendo, hi, it's me, Austin

And I'm here once again to take your cute lovin franchise adored by millions

And twist it until it's barely

Recognizable for both my own amusement and for the amusement of other cynical jerks out there like me

Recently matpat deduced that being a pokemon trainer

Was the worst career move you could possibly make and you know, what?

He's totally right the boring old workaday trainer job is not only grueling

It's just not freakin worth it

amazingly though in my own journey into the Pokemon universe

I discovered something that Matt missed something that honestly

I think we all missed I didn't see a single comment in that video about this

There is a secret

Loophole that if you're willing to forego the normal path of wearing holes in the bottom of your shoes walking miles

Down routes 1 through 17 in your quest to become the literal best

Pokemon trainer in the universe only to be rewarded with enough

Change to buy yourself a victory dinner and a cheap hotel room for the night

you can become the richest person in the entire world in practically no time at all and

destroy entire

Nations in the process and in order to do that. You're gonna have to do one

Simple thing get yourself a pokemon that knows the move payday

Matt gets a pass from missing this move because well for one thing it kind of misses the spirit of the Pokemon games

and the anime which is to go on an adventure and

Enslave sentient creatures and force them to fight each other to the death for your amusement and profit but I actually discovered this

Completely by accident. You see my original goal. The original video I was going to do was to figure out of all

728 Pokemon moves which was the most dangerous and

Damaging of them and I got all the way down the list to move

to the six move six six entries in and I'm already

Distracted I'm trying to figure things out give the people the blood gore and horror that they want out of the game meant for children

And Here I am

distracted by the jingling car keys of boy

I just gotta know how much money you can make from payday for the purposes of this video

We're gonna use the figure Matt Pat uses

We're a hundred poka dollars is thirty nine cents in US currency

Which I did double check and seems to be on the level anyway on with the show. How much money can you make?

using the move

payday

For those of you who don't know payday is a move learned almost

exclusively by the Pokemon Meowth or their evolutionary forms

It's a physical normal type move where your Pokemon attacks your opponent's by

literally

Throwing money at them as a nice bonus at the end of the battle you get to pick up all the money from the ground

And keep it providing you wipe the blood and fur of the murder victim off of it first

The way the amount is calculated is pretty simple

It's the level of your Pokemon times five per use if you use it, three times the level five Meowth

That's 75 smackers use it once with the level 100 Meowth the boom five hundo right in the pocket all for the low low price

of a little bit of Pokemon PTSD

So basically on that little bit of information right there

you can see that the goal to making a buck would be to simply have the highest level Pokemon use payday the most in a

short amount of time right and for the sake of simplicity and to save room for later because I have a lot of info to

Get through today. Let's run through it like this

You take a level 100 Meowth through a high level like Pony gauntlet and start running in circles

Let's say that you have the ability

illuminate active which doubles your encounter rate and let's say you were even smarter and equipped an amulet coin to double the money you earn

At the end of the battle take it into account that each step takes exactly a fifth of a second

That means it'll be approximately one point zero seven seven seconds on average until you encounter a wild Pokemon

Which will be around level 1555

Boom you to shot at using payday the Pokemon dies bug getting a chance to ride home to his family since your level 100 you

use payday twice that's two thousand big ones right there or

$7.80 and then you rinse and repeat this over and over and over again given that the average battle would last

Approximately forty two point eight three seconds plus the average of one point zero seven seven seconds in between battles

This means that you're earning a cool forty five point five four polka dollars or eighteen cents per second

That is a whopping ten dollars and sixty six cents per minutes or six hundred and thirty nine

Dollars and forty nine cents per hour that is over twenty eight times

The average hourly wage in the United States according to the US Bureau of Labor Statistics

That means if you work 8 hours a day

Nine-to-five murder Jenna citing helpless Pokemon five days a week for a whole year. You'll make a salary of get this over

1.3 million

dollars a year boom

Suck on that elite floor instead of being the very best that no one ever was it's gonna sit around in luxurious

Capitalist fashion and reap the fruits of my cute little cats labor every day before going home to my glorious

McMansion like between being a nomad with aching feet and being a millionaire entrepreneur

no, which I would pick but it doesn't stop there because

A business is not a business if it cannot be scaled up. So how do we scale this up?

well for that we're gonna have to turn to youtuber verily verily

Very very lucify ver lucify ver Lisi feeis the third I don't see it

anyway, you forget away to twist and exploit the world of Pokemon for his own personal gain in a

Truly magnificent fashion using a combination of the pokemons near goal who can learn a move called sketch which allows him to copy any move

he wants in the SOS mechanic from ultra Sun and ultra moon allows you to build a pokemon with the moveset roost paid a

Happy hour and false swipe happy hour doubles the amount of reward money that you receive from a battle which combined with the amulet coin

Leads to a four times money payout now we're cooking with gas. Whereas these combined skills

Allow you to maximize your payouts roost and fall swipe allow you to essentially prolong a battle for an eternity

Forcing your opponent to call for help every turn while you mercilessly Pelt them with money turning the game from acute

visualization of cartoonish dogfighting into a sort of meat grinder simulator you drop Pokemon in one end and pick

blood-soaked money out the other

eventually

You reach a maximum payout of a hundred thousand polka dollars or three hundred ninety bucks and the battle collector winnings and start the process

all over again

Now we know that these battles happen in real time because time in the Pokemon world

Progresses at the exact same rate as our world and amazingly this

Streamlined process bumps your salary from a still pretty impressive six hundred and thirty nine dollars and forty nine cents per hour to one

thousand two hundred and seventeen dollars and 64 cents per hour or

2.4 million dollars a year, that is quite the freaking stack of cash a

Suspiciously high stack of cash which brings us back to what I mentioned earlier

and destroy entire

nations in the process those of you who know a thing or two about

Economics know that money doesn't come from nowhere

As far as I see it the move payday a move that remember involves throwing a literal ballad

Spendable currency at your opponent acquires its money in one of two ways

Either a it's a glorified printing press where whoever uses it is essentially pooping out fresh money on the fly

Which means you're really gonna have to invest in some

money laundering

Or be it's teleporting valid currency from somewhere in the world into your pokemons hands essentially

Glorified theft which hikes now

I'm gonna be honest

According to my calculations one person doing this would not negatively impact the economy one way or the other by all that much

Oh, no, I'm sure you would definitely raise some eyebrows over at the IRS

But if the chaotic windfall of bitcoins has taught us anything

Where there's easy money to be made short-sighted people will come rushing from all corners of the globe

There's a

100% chance if this money-making scheme were discovered. It would not remain a secret and in order to figure out the

economic impact of this move

We're gonna have to figure out how many people are using it across the entire world of Pokemon

Now it's hard to tell exactly how many people would catch wise

But we can build an approximation from the very video that outlines this method as of this moment the money making guide Biver

Lucify has 19 hundred likes on it, which is probably the closest estimate

We'll get for folk who are playing Ultra Sun and Moon that are using this method now

Hold on to your butts because we're gonna use this one number

1900 and music to blow your electrode

So considering that at least 1900 people are presumably using this method to get rich in ultra Sun and Moon

We need to figure out a few things the population of the various Pokemon regions their gross domestic product or GDP

Which is economic shorthand for how much money this country is worth

Although that's a bit reductive and it's incredibly difficult to know for certain how much money is in the world?

This is the closest thing to a real number we can use to estimate how big the giant pool of Boka dollars is the pokemon

Cannon is comprised of seven major regions Kanto Johto

Hoenn Sinnoh Innova que lo santa lola all of which are based off of real world locations almost the exact layout

Kanto is the Kanto region of Japan Toto's Kansai region Hoenn is the Kyushu

Encino is the Hokkaido region while Innova is New York and New Jersey and Kalos France and Aloha, of course is Iceland

I mean white using the maps we have available. I overlaid them with the various regions in a real world

They're based on the get estimates of their area, which we can use in conjunction with population densities to get an estimated population

Nova was the most difficult since the Hudson hack and saw and the East aren't perfectly aligned with a Nova while Lola was the easiest

In second dose copy and paste everything given the approximate population densities of each region

The Pokemon ones are based on and their square miles and kilometers

I determined that Kanto has a population of seven hundred and thirty eight thousand roto eight hundred ninety four thousand Hoenn nine hundred and eighty

seven thousand Sinnoh 1.3 million, Innova

8.7 million Kalos five hundred forty-seven thousand and Aloha eight hundred ninety seven thousand or a total population of fourteen point one seven million in

all the mainstay Pokemon games since nineteen hundred people is exactly

0.21% of the population of Lola and I'm presuming for the sake of simplicity that this percentage of users remains consistent across region means that

In total, there's approximately twenty nine thousand nine hundred ninety, three people using the paid a happy hour amulet Pokemon genocide method of money-making

But we're somewhat done yet because while this is incredibly helpful in figuring out how much money is being created

It doesn't give us a sense for what the economic impact would be for that

We need to multiply that GDP per capita out of the gross domestic product per person for each person in each region

According to the GDP of the respective countries with the United States having the highest GDP PC of fifty seven thousand fifteen dollars and sixty

Six cents followed by Japan with thirty eight thousand eight hundred eighty nine dollars and seventy six cents and finally France at thirty six thousand

Eight hundred forty six dollars and four cents, which would multiply propria

Give us a total Pokemon GDP of one point eight trillion poka dollars or seven hundred twenty four billion real-world dollars

Okay, got all that

Need a glass of water. I'm sure as L do all right

Our giant pool of money for the sake of this video is seven hundred and twenty four billion dollars

But we've got almost thirty thousand people or 0.2 one percent of the population

Working eight hours a day five days a week to make the most money. They possibly can which interestingly if estimated that approximately

0.33 percent of the population is chasing bitcoins. So this number holds up. So let me kick you a scenario

You're the first person to discover this polka dollar printing, press method. You start making your thousands every day in one day

Someone is like hey, you seem so rich all of a sudden and you know, she's your best friend

So you decide what's the harm and telling one person?

So you give her the details and keep on going with your business effectively

Printing your own money and all the while the online forums dedicated to polka dollar mining are starting to stir creepy

Scammy companies are starting to form

Suddenly one year later

Everyone's joining the Hodel gang your secret is out

And now thirty thousand people are murdering sai ducks on the daily to increase their Pokemon bank account size so they can creep ever

Closer to that elusive polka lambo presuming that this method prints money instead of say stealing it from all ladies allah

Teleportation but this is me

Inflation with this many people printing this much money

You've grown from infusing the market with a mere two million four hundred and thirty five

thousand two hundred and seventy one dollars and ninety cents a year to a

terrifyingly high

Seventy five billion nine hundred and sixty four million one hundred and eighty five thousand

And eight dollars and 20 cents per year creating

Get this an annual inflation rate of ten point four eight percent

which is not

great a little inflation is a good thing the United States Federal Reserve tries to keep it hovering at about three percent each year because

It encourages spending and growth ten point four eight percent though would have a pretty negative impact on the economy

People would want to save money or even borrow money because a hundred dollars that they have in

January would be worth eighty nine dollars and fifty cents in December

We know for a fact that inflation like this is bad because it's the rate that our country hovered at during several bad

Economic crisis --is in the past fifty years while it likely wouldn't kill people unemployment rates would rise and the government would start

investigating why inflation had creeped so high without their input what markets are unmonitored and unregulated, they'd be asking

And boom suddenly you and your firm of 30,000 people are before a congressional

Ethics Board sanctions are being imposed and blam payday grinding is outlawed

not the greatest outcome, but it's also by far not the worst the worst thing that happens here is you

Yourself become the Bernie Madoff or Martin shkreli of the Pokemon world

They'd write about you in textbooks for business 101 courses about the dangers of arbitrage chasing. It's not great

but at least you're still alive and maybe if you get a killer book deal out of it the same, however

Cannot be said if payday instead of acting as a printing press straight-up

steals money from somewhere and honestly knowing the way the Pokemon world works this seems far more likely I mean

How is a cat or whatever the hell smear coal is a bob. Rossi and dog

anyway

How are they capable of straight-up making money out of nowhere the logistics alone of keeping that much metal stored in their bodies for spontaneous

Synthesis is troubling whereas pokeballs and other Pokemon like abracadabra

alakazam have proven that

Teleportation and casual quantum entanglement abuse is a regular thing in this universe

it makes much more sense that those pokémon are teleporting money out of local cash registers saves banks and

Mattresses into their hands to throw at their enemies and holy crap. If this is the case the whole freaking world is screwed

Sure at first

Everything's hunky-dory

But after a few weeks of 30 thousand people effectively stealing money from others the world economy would start to collapse

I mean just for a reference the top point to 1% of the wealthy in America

control a little over 11 percent of the wealth in the country and

Conservatively it took them like at least some years to get that wealth probably decades

It would take the point to 1 percent of Pokemon trainers using these moves

282 days just 10 months to be at the same level and it would just go up from there

I mean, whatever your political leanings look out your window look on Twitter things are you know?

Not great right now people are angry

Some people want to protect their wealth other people want to redistribute the wealth and we're just here you're right here

We're the top point to 1% controls 11.37 percent of the wealth

Can you imagine what it would be like if the 0.21% controlled? I don't know a quarter of the wealth

Well less than two years into our scenario

That's where we are the Pokemon universe

half the wealth less than three and a half years by the end of a five year period of this pattern

Continued to the top point to 1% of the wealthy in the Pokemon world would control almost

3/4 of all the money in existence there would be an

unstoppable

uprising probably long before

This point political inclination would hardly matter because everyone's on the same page when you're starving left wing right wing

They'd all unite under the banner of cutting your freaking head off so they can afford to eat

Redistribution of wealth wouldn't even be a political policy issue and be the meaning between life and death for ninety

Nine point seven nine percent of the world population and what's thirty thousand heads rolled third?

Undoubtedly be bloody civil Wars as masses of hungry desperate people with different life

Experiences and ideologies fought over how to distribute this money back to the people

It would be a war with death unlike we've ever

seen it would be devastating spent entire continents and cost the lives of millions of innocents all because you

didn't want to work for an honest living so

Sure

maybe Pokemon training isn't the best living but it's a hell of a lot better than

Spending your life in prison or millions of people cheering as your head is chopped off. Be safe be responsible

do not use payday and

apparently don't be a pokemon trainer either just like

Be one of those dudes who owns a shop selling pokeballs to ten-year-olds. It's so much safer

sincerely, Austin

For more infomation >> The Move That BROKE Pokemon! | The SCIENCE... of Pokemon Pay Day - Duration: 18:42.

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Introducing Nokia OZO 2 Upcomming 2019 Camera from Nokia vr videos - Duration: 1:48.

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