hey guys today we're gonna talk about why every filmmaker should make
commercials. let's do it. All right I want to start off right off the bat with saying
directing commercials or branded content or marketing videos or any level of that
is absolutely not selling out some of the best directors today like Ridley
Scott and David Fincher directed hundreds of commercials before they even
did a feature film it's one of the best ways to practice making films on a
shorter scale on a shorter timeline probably a shorter budget but on
somebody else's donning it keeps you sharp and lets you continuously practice
your skills try different looks feels and really lets you improve your game as
you go nowadays there's so many different types of content being created
beyond the traditional TV spot like branded videos and social advertisements
that there's so many opportunities for you to go and practice and actually make
some money you don't need to be a starving artist I like to do every type
of content that I get my hands on especially for money another thing is
you get to practice walking with clients and with others coming from somebody
that's worked a lot in branded entertainment
it's so nice actually to go back to traditional entertainment when you're
not working with the brand because you're just working with entertainment
and people that are worried about story and date off the tie back to a brand
messaging but knowing all that really helps you become a better filmmaker
because you know that the film isn't just about the film you know sometimes
they say a rose is a rose is a rose a film isn't just a fella film is a film
or video is a marketing tool a film or a video is a story a film or a video is a
place to launch a product sometimes it is a product so knowing how to go and
shoot and sell products will actually help you with the marketing of your film
so here are some mistakes to avoid when you go into your first few commercial
productions number one this is not your film so don't be a prima donna when
you're making a commercial or a branded piece you're making it for the brand and
you're telling their story so you have to be very cognizant that you are the
hired on storyteller I need to work with them obviously you
should know more about the production about the creator than anybody else but
you should also be open and listen so there's many times where I've
convinced clients that you know an idea is actually a good idea they maybe don't
believe me until they see it and then they love me or vice versa where I've
gotten so wrapped into like my idea that it really wasn't what the brand wanted
to do with their product at that point so just don't be a prima donna be a team
player and work together number two don't work for free even if this is your
first gig and this is something that you need for your real even if you just take
a hundred dollar seek some sort of money for your time even if it Nets out to one
to two dollars an hour trust me I've done that before you need to make sure
that others see that you are bringing the value so what I usually do even if
I'm doing a freebie for a friend or you know a much lower rate than I would
normally take is I give them the invoice for the entire amount so let's say for
video you're gonna charge five thousand dollars or you normally would charge
five thousand dollars but you need to do this and you're gonna charge somebody a
hundred dollars so I I would write out an invoice for five thousand dollars and
then I'd give them a discount of forty nine hundred dollars so net out they
owed one hundred dollars this is a psychological trick it's showing
somebody in paper form what they're getting and the deal that you get up
even if you are a beginner taking a deferred payment is fine a different
payment is paying after the fact or maybe it's a startup and they're waiting
for the money and their funding to come in that's fine but having writing
exactly what that payment is and when you're supposed to receive it I don't
usually work on deferments anymore because I don't like to work generally
with startups because they usually change directions on products but you
know what it happens there's good deals there's friends that I want to work with
so I usually have it either an email or somewhere in writing that says these are
the stipulations this is what I'm gonna get paid this is how much and sometimes
you know maybe the startup will fold or people will try to back out of your deal
once you deliver them the video and then you have it in writing and then at that
point you can be actionable with the invoice with the emails and
portrayal that you have number three don't let a client push you around now
this doesn't mean talk back to the client or think that the client is wrong
but usually when somebody's paying you money they want the most out of it they
can get and a lot of people really don't understand how production works so it's
up to you to teach them the ins and outs of production you have to sit down with
them every day and teach them but you need to tell them what's in scope what's
out of scope why things are gonna cost more money if they cost more money you
need to tell them that there are changes in their decisions go against what you
originally set out on the work that you're doing I usually set out with this
scope when usually start with an idea and one things start to change you know
sometimes things change with brands in the middle of production I told them it
is not clearly in scope and it's gonna cost you more money but here's three
four or five other solutions that we can do to kind of hit those goals or you
know here's some guidelines that we already have with the production setup
that we can work within to try to achieve what you're you're gonna achieve
number four don't let a client keep moving the timeline on you this happens
with almost every production without with almost every branded client that I
take on it's always delay layer later and later and later usually that engage
your time and they don't really count that what I do is I tell people we're
sticking to this timeline and there will be additional fees if it's moved to a
later date for reasons that we can control if it's my fault or if it makes
sense for the production to move a couple days that's fine but if you get
up you gear up you're ready to go you've already paid but you've already hired a
crew and then it brings in and says well we want to push this a month then you
should have some sort of exit clause in your contract or some sort of agreement
that okay but because of this work in these cancellation fees you guys will
have to pay X and that's pretty standard now you know I know some people some
people don't do that because they don't want to solely a relationship but in the
professional world people are working for me we have a machine up and going
and if anybody that's outside of my realm derails that they're going to need
to pay it and you know read the consequences of
that number five even if the creative is bad don't half-ass your commercial
production yes it may be selling something that you don't like if it's
something against your morals then don't take the job that's just up to you but
no matter how silly the product is no matter whether you believe in the
product or the direction of it or the client keeps changing the direction if
you take on the project you need to do your absolute best and not half-ass it
okay number six my last piece of advice be as professional as possible maybe
this is your first paid job and you don't really know everything in your
little nervous but I kid you not if you act as professional as the people you're
working with and for even if there's something you don't know and if you own
up to the things that maybe you don't know I don't think everybody expects
everybody down and everything but if you can own your choices and own the
direction of the project and let's say a client says they want to come in and
they want to do like an aerial shoot and you should we do a drone by a drone
should we you know get a plane and you actually don't know that question just
say I need a day let me look it up and I'll get back to you with that and what
the changes in the budget would be honesty is the best way in those
situations now you don't want to play idiot and you don't want to play dumb
because you are supposed to be the expert in this field but if you're as
professional as possible and be a team player it'll work for you in the long
run thanks so much for watching this video guys I hope it provided some value
answer some questions for you if you have any further questions go ahead and
ask them in the comments below feel free to like and subscribe as well alright I
think that's all buh-bye
you
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