Welcome to this video which is called: "How To Prepare A Video File Before
Uploading To YouTube". This is all about 7 steps to take to optimize the
video file for Google and YouTube. One of the big
mysteries of ranking YouTube videos is how to also get them ranked on Google.
I'm not talking about the Google Videos tab option. I'm talking about getting
your thumbnail images to show up on the main Google page. Now, I'm going to be
talking about a technique that I've picked up over the last year or so which
probably isn't so powerful today as it was a few years ago. However, you'll see
what I mean when we go through the next 7 steps as to why I think it's still
relevant for SEO purposes to get your videos ranked on page 1 of YouTube and
on Google as well. Also, be sure to watch the video to the very end where you'll
be able to download my free PDF entitled: "Ranking YouTube Videos On Google".
Hi, my name is Jeff Laming from Video Cashflow, and in this video we're going to run
through 7 simple steps to help your videos get an extra leg-up that can help propel them to page 1
of Google, and provide the foundation for optimizing the video on YouTube. Before
we do so, if this is the first time you're watching a Video Cashflow video and
you like what you see, hear and read, then please click the "Subscribe" button at the
bottom of this video so you can get more video marketing and business videos on
a weekly basis. After you've filmed your video and you've uploaded it to
your computer, the 7 step process can start immediately, so let's go over to
the computer and I'll show you exactly what I mean. Hello and welcome to the
computer. Okay, let's crack on then. The first thing to do is to give your video a title, and
this is the first of the 7 steps. So the title should start with your main
keyword and will be the same title that will show when the video's
eventually uploaded to YouTube. So obviously you need to prepare
for your main keywords right at the very beginning before you
actually start filming. Now, you want to keep this title to no more than 60
characters. Now, to check how many characters are in your title, on a Word
document just highlight the title - I'm using an example here which is....my
draft script for this particular video. So just highlight the title there and
then in the bottom left-hand corner - which we'll see down here - I'll just
expand that - here it is here. Left click on that and you'll see here it comes up with
the word count and it's the "characters with spaces", so we've got 55 characters
there - well within the 60. Why 60? Because anything over 60 characters gets
truncated on the Google search page. So go to your video on your hard disk -
here's one here I've got. It's in .mp4 format. Now, is the title of the
video your correct title? If not, put the cursor over the file, right click the
mouse, and then click on "Rename". And there it highlights and you can go in and
rename the file with the correct title. Okay so assuming that's the right title then, put
the cursor over the file again and right-click the mouse and this time click on
"Properties" and then make sure it comes up with the general tab showing and
you've got the title there already put in "Video Testimonials - A Very
Powerful Tool". So that is Step 1 undertaken. Now, onto Step 2. What
you want to do now is click on the "Details" tab here. Go up to the top and
you want to enter that same title into this box here (which I've already done).
Just put it in there; and then Step 3 is to enter a subtitle here and
this should be made up of one or two of your secondary keywords to support the
main keyword in your title; and then Step 4 is this "Rating" here. Click the
Rating - I'm going to click the fifth star here so that they all show up as yellow
or gold. The fifth step are the tags. Now the tags are these....your remaining
keywords to enter. Now if you're in a position where you've already decided
what your keywords are then that's great. For example, I tend to work on the
basis of 1 main keyword; 3 secondary keywords; and 6 to 11
supplementary keywords, making no more than 15 in total. Step 6 is entering
your comments Now, as you can see there - let me just expand that a bit - now just
pop on the cursor there, as you can see I've put in some comments there. This is a
short i.e. up to 255 characters, explanation of what the video is all about. Now keep to
the point so that the viewer gets a clear understanding of what the video is
all about. Include where you can a few of your keywords but do it in a natural way.
Now, I also use this same commentary in the description box when I upload the file
to YouTube on the basis that there's consistency between the two platforms.
And as with the title, the 255 character limit avoids truncation, so again, you're
making it easier - not only for the viewer to see your video on Google, which is
where you want to get it shown - but also making it easier for Google to make
sense of what your video is all about so that your video has a much better chance
of actually getting ranked on page 1 of Google. And finally, what I do then I
scroll down to the "Author URL" and I basically put in my full URL for my
website on the basis that you're creating a back link between the video
and your website. And that's it! That's the 7 steps!
So just to recap: the 7 Steps To Optimize Your Video File Before
Uploading To YouTube. They are: 1. Make sure the title is correct - no more than
60 characters; 2. Copy the title onto the Details
tab; 3. Enter a sub-title; 4. Click the 5 Rating Stars so they show up as
yellow or gold; 5. Enter your remaining tags or keywords;
Step 6. Enter commentary - no more than 255 characters; 7. Add in your author URL, for
example, your website address. I hope you found those tips useful.
Thanks for watching. Look out for another video on video marketing and YouTube
coming your way next week. And if you liked this video please click the "Like"
button underneath [the video]. Feel free to share the video with friends, family, business
colleagues and associates. And by all means leave a comment in the "Comments"
section underneath the video. And don't forget to hit the "Subscribe" button to
get more videos on video marketing and business tips, tactics, techniques and
strategies that can help you with your own online business. Here's the link for
you to download your FREE copy of: "Ranking YouTube Videos on Google". You'll
find the URL link in the description box below this video. Enjoy! Until next time...
bye for now...
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