I see a lot of music videos where I don't understand the connection between the
video and the track.
My name is Sanity. I'm in a hip-hop duo called Peculiar Dialect. Just come back
from a meeting with a mentor of mine and now I'm here to discuss music videos!
First of all I think having visuals is very very important, it really gets the
viewers engaging with you more. They see what you're about, they see what energy you're
putting out there. I just think it's second to none, you need to have visuals if
you're an aspiring artist! People take you more seriously. Since having visuals
we've seen a big increase in the views and engagement. If you're putting up for
example like a SoundCloud link you don't really get the same response or
connection with the viewers. You engage in more than one sense, you know the
eyes and the ears and I feel that they're really really engaged in what
you're doing and they want to hear more from you! It's important to have that
good professional relationship with a filmmaker. There's a fine line between
being friends with a filmmaker and having their professional approach.
If you find that fine line and there's no blurred lines you can really create
something special. You want someone who's just on it, who's constantly putting the
graft in. Also I just think general creativity, the person's got to have a
vision, have got to be organized as well. If you combine all these three things
when you're looking for someone to video your tracks, I feel like you onto a
winner there, like we found with Anarchy Cinema!
What makes Anarchy Cinema different? First of all the money that they invest
into themselves, into cameras and equipment, it really shines through on
the videos it looks professional, looks high-quality. I choose Anarchy Cinema as
well because our tracks like to tell a story. I see a lot of music videos where
I don't understand the connection between the video and the track, where as
with Anarchy Cinema we have a storyboard, we sit down we know what we're doing for
each scene. The visuals interlink with the track, there's always a good general
theme you can follow through the video and it really helps like engage you more
in the video as well.
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