hey hey what's going on Aaron Chen here hope you're doing well if you're
watching my video right now then you're probably doing some research online
about some sort of video marketing strategy okay so you want to use video
to do marketing you don't know how to do it so you're here online you're trying
to do that search so I'm gonna talk about that over the next few minutes
because video has been one of the main things that has allowed me to take my
business from you know not but not in profit to very very profitable okay so
over the next few minutes I'm going to talk about my strategy you're gonna get
that stuff as well so I hope you enjoyed this video for those of you who don't
know me my name is Aaron Chen I've been online for nine years on building
businesses online actually failed for a big part of it eight years I didn't
really know what I was doing marketed lots of different things lots
of different business models made lots of mistakes but finally was able to
figure it out probably about a year year and a half ago now finally generated you
know hundreds of sales in my business last year so I want to teach you how I
did that and and one of the main ways that I did that was through video okay
so if you're not using video the first thing I would say is why why are you not how to make video
using video you have to use video ok video is not the marketing of the past
it's not the marketing of the future it is the marketing of today and it's gonna
stay for a very very long time okay and there are lots of you know there are
lots of very very practical reasons why video is so powerful and why a lot of
you know very big market is using and why it's so effective but the main
reasons I would tell you is just number one people get to see you face to face
write the whole thing about doing internet marketing whether you're doing
you know MLM affiliate marketing digital marketing it doesn't really
matter okay the fact that you know you're hiding behind a computer it makes
it very difficult for people to trust you right so number one if you had do
video people gonna see your face they're gonna get to know you they're gonna get
to know like and trust you and Trust is the biggest reason why people buy stuff
online okay so the the easiest way to get people to to know like and trust you
is through the medium of video okay because you get to see people's faces
you get to secure them speak you get to look into their eyes which is really
really important right and you get to get a sense of their character and then
the only way that you can do that is through video you can't do that through
email okay it's very difficult to do it through sales letters right I mean yes
it's possible to do it through sales that is an email but you have to learn
to be a master copywriter and even then they're not really getting the true
essence of you because you can hide it okay you can create different characters
by writing emails and stuff like that but it's very very difficult to fake
yourself via video okay and people buy from from real people that they know
like and trust okay so that's why you must do video alright and this is really
interesting because I started doing video when I first started marketing
nine years ago so in 2009 when I first got into this whole industry I did video
I went on YouTube and stuff like that but I had no idea what I was doing okay
absolutely none right and what I would do was you know I went I went with the
whole mentality that you know if you build it if you record it if you make it
and you upload it people are gonna find it right but that is the absolute that's
that's a fallacy okay very very important for you to understand that the
Internet is not about creating something and you know expecting people to just
find it it doesn't work that way right the Internet is kind of like a gigantic
vacuum of space alright that's what the internet is
and your websites your websites your blogs your articles your videos are like
little pieces of rocks floating in that gigantic vacuum of space that's what the
Internet is like right if you can imagine how fast the Internet is it's
basically like that okay so your content your websites all your stuff all your
your online assets are like little rocks floating in space and if you don't build
bridges you no bridges towards those towards those rocks towards your
properties then no one is ever gonna find your stuff okay so very important
to know that when you make content sorry one second guys when you meet when you
make content online whether it's an article whether you do a video or maybe
you build a website it's very very important for you to know and understand
how to get people to your stuff okay so in an in the example of YouTube right so
YouTube is a great platform in fact so what happened was when I first started I
I was on YouTube I made like hundreds of videos but I didn't realize that I
needed to get people to find my stuff and how do you get people to find your
stuff you have to learn to rank your videos okay so it's not just about
coming out with content it's about number one ranking your videos on
YouTube if that's your strategy okay or having leads and sending it to those
leads whether it's on Facebook or you know reddit or your list or others you
know other other you know social media marketing strategies okay
but as long as you're getting people to view your video that's how you get
people to consume your content right so I didn't know that nine years ago I just
did hundreds of videos and then I realized that most of my videos weren't
getting any views so and I didn't understand how to rank my videos at that
time on YouTube so I was wasting a lot of time so even though I was creating
content people weren't consuming my stuff so I wasn't getting any traction
okay so fast-forward you know seven eight years later I finally realized I
can actually actually quit that strategy for a long time I could quit that
strategy for like five or six years and then I decided to you know relook at
that strategy probably about a year year and a half ago right and then I learned
how to rank my videos and that's how I've started to get a lot of traction in
my business okay so not only have i perfected or gotten really really good
or a lot better doing video than i was nine years ago but i also have learned
how to rank my videos so people actually find them for certain keywords they
watch the video they like the stuff and then they they take action based on you
know the action that i told him to do okay it's pretty simple actually but if
you're not doing that if you're not ranking your video or coming out with
content in the first place then people aren't gonna be able to find
your stuff make sense right so now what do you you know if for those of you who
are a little bit scared of doing video okay and and I understand that it might
feel a little bit scary right because you've got your camera it's a little bit
unnatural to be honest especially if you're doing video for the first time
but but here's a little trick okay that you can do today and I promise you that
if you if you follow this exactly the way that I teach you by the time you've
done it and you've completed it which you know will take you
maybe an hour or so you're going to be a lot better like way way better at doing how to make video
video than you were when you first started okay so it's really really
simple all you do is you grab your iPhone or your Samsung or your video
camera or whatever phone you have okay think about what you want to talk about
and actually it doesn't even matter because this is just practice right it's
all about practice and honing your skill set okay online marketing is all about
practice guys okay whether it's you know doing webinars doing video setting our
email it's all practice okay and the problem with people in general all right
I'm not talking about you specifically I'm talking about I'm speaking to the
choir right now right I'm just talking about people in general they're way too
worried about what other people think of this stuff that they put out okay now
you have to remember that the people that see your stuff are probably not
gonna buy from you in the first place because your stuff probably isn't gonna
be that good to begin with okay does that make sense right so even if you're
sending out crappy emails you're doing crappy videos maybe your website doesn't
look that great it doesn't matter because these people aren't gonna buy
from you anyway okay they're not gonna buy from this version of the stuff that
you put out but it doesn't matter because it's practice yeah these these
people like cannon fodder all you're doing is you're getting stuff out there
you're honing your craft you're getting better right and eventually your stuff
is gonna get pretty good okay because you're gonna start doing a lot of it
okay once you start doing a lot of it you get really really good at it and
once you get really really good at it the people that see your stuff at that
time that version of you those are the people that are gonna get they're gonna
start to know like and trust you and then they're gonna start to buy your
stuff does that make sense right so don't put too much pressure on yourself
okay you know the first year that I was in business I did hundreds of videos
right and if I look back at my videos now man they cringe
you know that cringey I mean there were okay they wanted that bad but like I
wasn't smooth I wasn't you know relaxed I wasn't comfortable I couldn't just
sort of wing it I had to write everything down I had to memorize it now
I just wing my videos I literally I think about what I want to talk about
for 10 seconds and then I just I just go I just hit recall it I make mistakes I
don't even pause my videos I don't edit them okay you don't have to do that okay
because you're your real human being right and real human beings make
mistakes you know so it's okay if you you know if you if you can't think of
the word or you know you make a little you know you kind of stammer you say um
you know you make a couple of mistakes you correct yourself it's okay right as
long as the general quality of your video is pretty high and the stuff that
you're talking about is valuable and you're actually you know creating good
content that people can use and it can help them in their business their lives
or whatever you're trying to market online right that's the most important
thing okay it's not so important that everything has to be perfect all right
sorry guys last tool so coming back to what I was saying so what you want to do
then is so this is the strategy to making really really good video if
you're really nervous and you've never done it before okay grab your phone okay
and then think about what you want to say hit record look into the the lens of
the camera okay which is basically a little dot on your camera if it's if
it's your big camera it's basically the center of the lens that is the eye of
the camera that's the eye of your audience that you're gonna be speaking
to right look directly in there and basically just do your video do a five
to ten minute video and just talk about what you want to talk about it doesn't
matter if you make mistakes just try and get through it I know it's gonna feel a
little bit awkward right which is fine and then when you're done with it I want
you to stop and I don't even want you to watch it
don't watch your video okay you want to hit stop and then you just want to
delete it okay now after you've deleted it I want you to do it nine more times
in a row just record the five to ten minute video ten times do not stop you
might get pretty tired but by the time you finish your tenth video you're gonna
be pretty tired okay that's gonna take you like an hour an hour and a half
something like that okay but I promise you that by the time you get to your
tenth video it's gonna be way better than your first video okay because
you're doing a couple of things here first of all you're just practicing
right there's no pressure okay you're not gonna upload that video it's not
really about uploading the video it's more about practicing for yourself to
get comfortable talking in front of a camera alright because if you think
about it speaking in front of a camera is actually quite unnatural right
because usually when we're speaking we're speaking to someone right you're
speaking to an audience you're speaking to a friend you're speaking to a
colleague as you're speaking to a family member so when you're talking people are
usually talking back at you okay and you're usually feeding off them but when
you do videos like this you have nobody to feed off okay so you just constantly
have to you know have a flow and a train of thought and just deliver content and
that's okay okay and you can sort of you know start to add your personality into
it a little bit later on but it's not so important at the start okay just get the
content out make sure you're delivering good content it's smooth you make sense
you're that's all you're looking for okay all
that personality stuff that comes later okay once you start to get really
comfortable in front of the camera that you can start you know using hand
gestures and you know making jokes and doing different things right and you can
see in some of my videos I'm just I'm very comfortable with a camera so I
don't really care okay I can I can totally be myself I can make mistakes I
can say stupid things haha hopefully not too often right and it's okay alright
and you'll get to that point but initially you just want to you just want
to get the content out okay you just want to practice and so by the time you
hit your tenth video you're gonna be much much more comfortable okay and then
the next day okay so let's say you do this on a Monday on the Tuesday I want
you to do the same thing again okay think about what you want to deliver you
know whether it's talking about losing weight you know talking about the three
strategies to lose weight or you know the five strategies to generate ten
leads every single day whatever it is okay depending on the niche market
you're in hit record make another ten videos okay and then once you're done
with that maybe on the Wednesday so the third day that's when you do your real
video okay that's when you do write your real video
in fact when you what you could even do is don't even set yourself a time to do
your new you know the video that's when you're gonna upload just just record
them all and then take the best one and upload it you know it could be your
eighth one it could be a fifth one it could be a twenty-fifth one it doesn't
really matter okay but the more you do video the better you're gonna get and
the more comfortable you're gonna feel around the camera and then it becomes
really really easy okay become super easy now here's here's
a couple more tips that you can use okay what I would do is is when you first
start out okay don't worry so much about the quality of your videos okay
the important thing is to get your videos out there that's the only way
that you're gonna create a lot of content and you're gonna create traction
okay if you if you're too worried about the quality of your video as in oh it's
gonna be perfect the lighting has to be amazing you know how to make video
oh I made a mistake here I have to delete it I'm gonna try again you know
oh wow I want to make super professional videos and I want to cut everything
together put pictures and all that stuff if you're doing all that stuff you're
just not gonna get the content out there okay so I would say for your first like
100 videos don't even worry about any of that stuff okay if you go back and look
at my videos on my You Tube channel you'll see that I don't I don't do any
of that okay because what I figure is that if I worry about all that stuff
it's gonna take me too long to create content okay and if time becomes an
issue you're not gonna get enough content out there okay which is why I
don't do that okay I literally just take my camera I hit record I just do it 10
15 maybe 20 minute video I hit pause I don't even cut mine you know myself
you know going in and pressing the record button off and on I don't even
bother right because it's all about creating good content and getting it out
to the marketplace in the best way that you can at that point in time okay later
on once you know you've got time and you know maybe you've got an editor and all
that stuff and you can just get you know you can outsource that kind of stuff
then maybe you can increase the quality of your videos right but the content of
your video initially is the most important thing and just the volume of
content that you come up with is the most important thing okay so I hope that
makes sense here so so don't worry so much about it because you you will still
get a lot of traction I promise you that if your videos are good and you're
delivering them well and you're talking about good stuff that people can use in
their lives and it can change your life believe me when I say people will love
that type of content okay don't worry so much about you know you know you know
cutting it you know and perfectly and all that stuff and having titles and
having music and all that stuff don't worry about that you can you can do all
that stuff later on okay so that's pretty much it okay I think that if you
focus on that if you number one if you focused on doing video
it's gonna make a big big difference to your business overall okay if you're not
doing video at all you're gonna ask yourself why okay you
got to start doing video because I almost guarantee that as soon as you
start doing video your conversions are gonna double in triple even quadruple
okay because all of a sudden people just connect with you and people like to buy
from people that they can see and that they like and they can build a
relationship with okay and people that they're attracted to that that's very
very important right and the only way that you can do that is through video
through webinars through video through YouTube through Facebook that kind of
thing okay all all different forms of video whether it's YouTube a Facebook
live a webinar doesn't really matter as long as you're getting on camera and
you're recording yourself somehow that's counted okay so let me know in
the comments below what you thought all right you know how to have some of these
things that we've spoken about how you know is this what's stopping you from
doing video okay are you gonna do video after you you know use some of these
strategies in in this video that I'd you know that I taught you today yeah I hope
so if you have some value from this video please give me a thumbs up I
really I really appreciate all the thumbs up in all the comments that you
give because it lets me know whether you enjoy this content or not okay and if
you you know if you're not subscribed to my channel i welcome you to subscribe
i'm always coming up with different content like this to teach you how to
build a more powerful online marketing business to teach you how to be more
successful and listen if you like my stuff and you want to work with me
one-on-one you want to get more of my content i want to put you through some
free training because that's the easiest way for you to take your results to the
next level okay if you want to do that completely up to you of course all you
have to do is click on the link right below this video you'll see a little
link in the bottom there go ahead and click on that it's gonna lead you to my
website go ahead and enter your best email address in there and i'm gonna
send you some free stuff that's gonna teach you how to take your internet
marketing business to the next level okay I hope you enjoyed this video today
my name is Erin Chen and I'll speak to you very soon in another video take care
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