Jay-Z 'confesses' to Beyonce in 'Family Feud' music video
LOS ANGELES (Reuters) - Jay-Z released a music video on Friday that features the rapper addressing the pain of infidelity as he appears in a confessional booth opposite his wife Beyonce.
Set partly in a church and also featuring the couple's 5-year-old daughter Blue Ivy, the "Family Feud" video pays tribute to family ties and female empowerment.
"We all lose when the family feuds," Jay-Z sings. "A man that don't take care of his family can't be rich.".
The video is the latest from Jay-Z's hit album "4:44," in which he responds to allegations of cheating revealed by Beyonce in her 2016 Grammy-winning album "Lemonade.
" It briefly shows an unidentified couple having sex, until the woman stabs the man in the back. Within an hour of its release, the video was the top trending item on Twitter.
Jay-Z, 48, confirmed in a New York Times interview in November that he had been unfaithful to Beyonce earlier in their nine-year marriage.
The rapper's soul-baring "4:44" album on love, life and social issues was widely seen as an apology to his wife.
The couple, one of the richest and most influential in the music industry, have reconciled and Beyonce gave birth to their twins in June.
Heavy on symbolism, the eight-minute-long "Family Feud" video shows the musician walking into a church holding the hand of a white-clad Blue Ivy and taking a seat in the confessional booth.
Beyonce, dressed in a black, priestess-like robe, watches silently from a pulpit and later sits listening on the other side of the confessional screen.
Directed by filmmaker Ava DuVernay, the video also envisions a future in which a grown-up Blue Ivy and other women of color, portrayed by actresses Mindy Kaling, Rosario Dawson, America Ferrera, Thandie Newton and Niecy Nash, appear to rule the world.
Jay-Z has a leading eight nominations for the Grammy Awards in January, including the top prizes of best album, song and record of the year. Reporting by Jill Serjeant; Editing by Tom Brown. Jay-Z Drops Beyonce-Starring Video for 'Family Feud.
As promised, Jay-Z dropped a new video for "Family Feud," from his eight-times-Grammy-nominated latest album "4:44" at 4:44 p.m. ET on Thursday and the Beyonce-starring video looks likely to light up the internet with chatter deep into New Year's Day weekend.
Below you can watch a 45-second preview for the clip, but to see the rest you'll have to go to Tidal, which is offering a free-trial holiday promotion.
Directed by Ava DuVernay, the "Godfather"-esque trailer features Jay walking first with Blue Ivy in a large church, cutting intermittently with love scenes involving an unidentified man and woman.
But soon, we see Beyonce in the church, wearing a black, vaguely Pope-ish looking outfit — and the love scene between the two unidentified people suddenly becomes violent as the woman stabs the man in the back.
Meanwhile, Jay sits down in what is eventually revealed to be a confessional booth — with Beyonce on the priest's side, waiting to hear his confession.
While the song is generally viewed to be about unity within the hip-hop and black entertainment communities, there are lines related to Jay's confessions of infidelity elsewhere on the album.
Jessica Chastain, Michael B. Jordan, Thandie Newton, Brie Larson, Rashida Jones, Mindy Kaling, Rosario Dawson, Niecy Nash, and Susan Kelechi Watson are among star-studded cast.
The "Godfather" flashes in the video are no accident, as Jay references the film extensively, particularly Michael and Kay Corleone, the couple at the center of the movie, in the infidelity portion of the song's lyrics:.
"Yeah, I'll f— up a good thing if you let me. Let me alone, Becky. A man that don't take care his family can't be rich. I'll watch 'Godfather,' I miss that whole sh–.
My consciousness was Michael's common sense. I missed the karma that came as a consequence. N—as bustin' off through the curtains 'cause she hurtin'. Kay losin' the babies 'cause their future's uncertain.
Nobody wins when the family feuds. We all screwed 'cause we never had the tools.
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