ASMR SATISFYING Slime
SoSatisfying
Hello every one, I am pritam shah
From Bmmguru.in
We are an online community
For media students and media aspirants
Thinking startegic and being creative
And working artistic
is all we know and that what we share
Today we have with us
A man who dont need a formal introduction
He is the GuruG of Indian Advertising
He is the founder and leading director of
One of india's leading production Houses
That is Genesis Flim production
He owns a scuba diving school
Owns a restaurant in mumbai.
Recent feather to his Cap is his educational
Institute which is PKSBE Which is
Prahald kakkar school of Branding and Entreprenurship.
He is india's
Most renowned Films Maker
Virtually re-invented Advertising
He is One and only Prahald Kakkar.
As you guys know, instead of calling advertising Guru
Now you started calling me Advertising GuruG
I mean which means I am i foot near to grave
better head to himalyas and take sanyas.
Beacsue thats what guruG is supposed to do, You know
Not Hanging out in the real world
People are trying to do this to me from
Last 20 years
20 years ago they gave me, my first life time achivement award
you know what happens to life time achivement award?
Its a big sign says "RETIRE"
I mean thats what it actually means
Your life its over It means your life is over
Her is your reward
Now "Bhag Ja tu" [You Get lost]
I am not listening to you right now, Either.
Pritam: So, I just want to Understand Who is your guruG
I had, many guruG
But, my main Mentor was Sam Benigal
When i came from delhi to Bombay
He was the guy who took me in
And who is responsible for
Make Me a Slave
And we continued that tradition of slavery because of my assistance were slaves too
So, here this is all started and
Names were never called out
Only No's
I was slave no 4
When you get promoted gradually to
Slave No 3 and 2 and 1
And from a proper slave you become a goffer
Goffer is a guy who's paid
Slaves dont get paid, ok
Slaves have a contract, which is
You are a trainee but basically you are a slave
You don't need to be paid
You can't run away
You can't Resign
you can't ask for a raise And
You cant ask for a better working conditions
You can only be sold. Thats Pure Slavery
And from there, You become a flunkky
and goffer is where you actually paid and
you dont go for this and that
Short form of that is Goffer.
From Goffer, you will be promoted to flunky
From Flunky you have, A desk
Desk items, phones
All the extra things
And you become an A.D
Prtiam: Whats after that?
They will kick you out and say
Now you are good enough to do your own things
We need to get more slaves in and there is no space for that,
Most of the slaves will need to vacate
Other wise it will be crowed
Pritam: So, you did your schooling in military school
And that school is know of discipline
Now you are in a creative field
How does that drastic change happend in the mind set
Well,
I, was in a military school because my family works their
And,
The best place to be creative is school, Cause every body is straight minded
Every body is thinking in a straight line
Then you start thinking
Every body comes along
You then are promoted
You do well, you stand out
because you are brilliant and so for so on
But,
No onlyin military school but graduated in military strategy in college
My college was the only college in india who offers
military studies as well as a subject
And
I had a
Economics, Militay studies and political science
And i think, As a combinaition they were really good
And they let beyond the curriculum
I has startegy and history of world wars
How they were fought, how they were won and who they were lost
And,
They took, tremondus advantage of how to tackle marketing and branding
Because , it was really about that
In the civilian world
If you fail, You get an anothe chance
But in the military world, if you fail you are dead.
You dont get an another chance
At that situation, you have to do minor research,
Strenght of the enemy
You have to choose strategy part of it.
here, you have to do the title part of it and morale part it.
And you have to change
Its a very good,
crucible, on how to actually look at the market.
Because, a war is fought like a brand is fought
when your brand
Might get certain chance to get
Infact its said that,
You win every battle, if you know your self and your competitors better, so
As i say,
Everybody study etcs.
Every thing is what we know better
But then, we know better
We dont even know out own strategic body called "Shastras"
We don't studu Artha shashstra,
We don't study the geetha
We don't study chanakya
We dont study any thing.
We study some rubbish
But,
Its so pity that, marketing students and managment students
Actually don't study, indian Mythology
The literature or art of war
As good as anybody in the world
Absolute low level to absolutue masters
Pritam: So, we heard there was an adventures story
Pritam: With Prahald and his young Girl friend and a balcony
Pritam: Could you please elobrate on that story
Its not a adventure story, Its a survival.
Pritam: for students like us its an adventure story.
I had a girl friend with parents
Two spoons of instent dislike mixed with little bit of warm water and drank it.
I was taboo subject in the house.
She isnt allowed to see me,
So only time i could see her is when her parents are out, Or
When everybody is at sleep at late night, she opens the door
And i go to her room.
One day, she said my parents are gone out to powai or something for dinner.
And, she said come we got 2 hours
Went there rang the bell
I was walking there as a expected guest
Sat out For an hour and discussing , poetry started holding hands.
I was quite Innocent at that time.
Studdenly Door bell RUNG
By the way, from the sound of the door bell we can say,
Who rung the door bell.
Everybody has a signature of ringing door bell.
If you live in a house, you will realise that your younger brother to your father and mother
Every body has a signature of ringing the door bell.
By hearing the door bell
*TING-TING-TING*
* TODANG*
*TONG*
*TANG-TANG-TANG-TANG-TANG*
That has to be your youngest brother.
That way you know who come to the door.
When the door beel rung, she said "Wait".
I said "What Happend?"
She said" My father has come back".
So i Said "What?"
I was boy. Its just an Hour completed and
So unluckly they had a flight time delayed,
Or cancelled or changed the time
And i was looking around the seat. Now what do i do.
They are back in the house and i dont know where to hide
so, i am definitely going to be in trouble as i broken to their home
Nobody going to listen, what i going to say.
The will say *Ye chor Hoga* [He might be a theif]
Parents right.
So,
There was a
Chair and a dog, which din't particulary like one.
It was sleeping across the door to the balcony
So, i started to get to the balcony, i need go over the dog
If you woke up then it would be definetly pick me.
Then i had a choice between
Hiding under the bed Or toilet
Or, going over the dog and jumping out the balcony
And, i thought quickly
Rejected 2 other options and
And on my way, before the dog can even find it
I jumped out, put one hand on the balcony and
Pulled it off.
As i was clearing the balcony I looked out.
B I see the watchman standing there
i would land just behind me.
I see the ROLL, ACTION & REPLY
In slow motion
He going to grab me and he going to say
Will look up the balcony and
Take me down and say
Sir, *Apke Ghar se oolti mara, Chor hoga* [He came from your house, might be a theif]
So, luckily
I passed out from a military school
So, That
How to take a fall from a parachute jump
Its called a "Parachute Roll"
So, you din't have parachute and you can land gently
The combact Parachute will always land you hard
At that time, the G level
Gravity level will be doubled.
Just to get you in a normal way
And, to break the fall you have to
Fall bend your knees
Curl your body in to a ball and roll
It will break the momentam
and you can land easily
So, we learn that
Before we got graduation
So i thought what to do now
Its a Split-second decision
When you get adrenaline kick, Because you get so scared.
Most of the time
But,
adrenaline is a strange enegry kick ,
It make you, every thing in to slow motion
You have time to actually think
Which in real time you dont get it.
So i tought this thing, did a parachute roll
And stood up
By the time he tured around because of the noise
I was already Up.
He turned around, I looked at him
And i turned around
I said *Kya Kuh gira*[What? some thing falled]
He said ha. And he was running around the building and
I was runing out of the building
So, thats how
After that i went in to
adrenaline reverse and went in to cold turkey.
I was tring to drink a cup of TEA
At a little chilled out place in colaba causeway.
And my hand was troubling , i coudn't bring tea to my mouth
I bring my mouth to the Tea.
Pritam: That was really amazing and adventurous
It is not adventure
It was very scary.
It was instant and you have to make a decision
In a split-second
That what you are supposed to do
That, if you train right then you will think right
Through out your life you hae lot of times you have to make a slip-second decision.
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