Hello, it's Jeff from Video Cashflow
here. In this week's video I'm going to
go through a plan on how to build a
YouTube channel but it's also a plan
that you can use for other forms of
content as well. So without further ado
let's head over to the computer and I'll
run through it with you there. See you in
a minute..... Hello welcome back. I'm at the
computer now so let's carry on with how
to plan for a new and successful YouTube
channel....or a book.... or a piece of music,
perhaps. But, before we get to the plan
itself we need to step back and just go
over a few basics such as determining
who is going to be your audience. In fact
is there an audience and what are they
looking for? What are their problems that
require solving? You will also need to
think about how your channel is going to
be different from other channels that
are on the same subject, so in other
words can you make your channel unique
in any way? What can you do to make it
stand out so that people are attracted
to it? And also can you hone in on a
specific problem that perhaps most
others aren't addressing or a specific
problem within an overall problem? So
anything you can do to be different i.e.
stand out, is to be encouraged. Now once
you've got those basic marketing
principles out the way now we can look
at the method behind the madness! As
you can see on the screen there that's: one year;
four seasons; thirteen weeks per season.
That's 52 weeks Jeff what's that all about? Okay,
so please bear with me on this bit -
number one is the subject matter - so it's
a subject for the book or for the
YouTube channel. Then within that subject
matter it's broken down into four parts
or sub-subjects: the start; a middle part;
the second middle part; and the ending.
And each of those sub-subjects is made
up of 13 parts. In the case of a book
that's the chapter headings. In the case of a
channel it could be playlists, and you end
up with 52 lots of quality content. That's
four x 13 = 52 lots of quality content.
So what
do you end up with in practical terms?
Well, following the 1-4-13-52 plan you end
up with one YouTube channel. Within that
channel there'll be 4 playlists. In each
playlist are 13 videos, and that's a total
of fifty-two great videos. And if you are
producing or knocking out one
video per week that's a year's worth of
content! Equally we can apply this
method or plan to books, so if you're thinking
about producing a book or writing a book
and you can produce one paperback book for
example. Or you can break that book down
into four constituent parts and each of
those parts could represent a kindle
book. Now within the overall paperback
book you could have thirteen chapters.
Now, don't focus too much on the thirteen
chapters. It could be 10, it could be
7, it could be six, depending on the type of book
that you're writing, but just to give you
an idea for planning purposes how this
all structures out and again if you're
pulling together, say, four Kindle books
each with, say, up to 13 chapters, that's 52
articles that you've produced again, over a
year. But the other good thing about this
as well is that you can produce quite a lot
of good quality content that you can
start sharing. You can use some of that
material for guest blogging, for example.
That'll be a great way to get your
youtube channel, your website, your own
brand getting a lot more exposure, and end up
collaborating with other internet
marketers and youtubers. So there is
method in the madness as I say and it's
just one of the, or a couple of the
benefits that could emanate for you from
following the plan. Now the other
benefits from following the plan is that
it keeps you focused and disciplined; it
makes you more creative (enabling you to come
up with new ideas; and also it keeps you
posting consistently. Now bearing in
mind that for YouTube, consistency is the
key. It's one of the main attributes in
having your channel, your videos ranked as
high as possible. So that is a massive
benefit from a YouTube perspective. In
addition, your mind becomes more
receptive to what's going on around
it and taking note or what's in the news,
but also at the end of the day you've got a
year's worth of original content. Now you
don't have to wait a year to use that
content but what I'm saying is as you go
through the year you're building up some
great content and as I said earlier you
can use it to.....for things like guest
blogging and what have you. Now obviously
you've probably got quite a bit of
content already in which case you can
turn those articles into videos; you can
turn those articles into books; you can
go from videos to books or from books to
videos It opens up a whole new area of
opportunities for you, and it's
interesting to note that there's a
fairly new thing that seems to
be doing the rounds now. There's a bit of a buzz-word.
It's called Booktube and this plan - this
1-4-13-52 plan seems to be ideally
suited for this new phenomenon called
booktube. So I hope those tips and plan ideas
have been useful. For more awesome
YouTube and business tips please
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You can find subscribe button below the
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meantime if you wouldn't mind clicking
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feel free to share this video with friends,
family, business associates and
colleagues, and please leave a comment as
well. I'll be happy to answer any queries or
questions. In the meantime enjoy the rest
of the day. Look out for the next video.
See you soon. Bye bye now
you
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