Ever wondered why engaging with your
YouTube audience is so important and
then once you've figured that out how you
actually engage with your YouTube
audience? If you stay to the end of this
video you will have an opportunity to
download a list of a free internet
marketing tools that you should find
of use to you in your own online
business. In the mean time if you'd like
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For now though, let's go back to
increasing audience engagement on
YouTube. Hi, it's Jeff Laming for Video Cashflow
here. So how do you increase
engagement with your audience on YouTube?
Before we answer that question,
let's look at why engagement with your
audience is so important. If you're
looking to use YouTube as a platform to
generate and divert traffic to your
website or onto your email list, for
example, then your videos need to be
ranked on page one for all of your main
keywords - or certainly, as many as
possible. Anything other than ranking on
page one is not necessarily a disaster,
but bear in mind that most people don't
look beyond page one. With that in
mind, to get your videos ranked on page one
you need to satisfy certain criteria
that YouTube use to measure the worth,
or the value, each video provides to its
viewers. Now, one overriding thing to
remember with YouTube is that it is as
much a social media platform as it is a
search engine and that's what makes
YouTube so unique and fascinating. That
means from the "social" perspective,
YouTube measures this value by noting
how "social" the videos are. In other words,
how engaging is the content within the
video? It follows, therefore, that for videos
to be engaging YouTube have to measure
this ie the "sociability" of a video, if
you like. And the one major way of
measuring "sociability" is the length of
time viewers watch a video before
leaving it. It's called the average watch
time, and so it follows, therefore, that to
increase the average watch time of a
video you need to improve the way that
the video engages
with its audience. There's six main ways
that you can increase engagement. Before
we go into these six ways I'd just like to
thank Jason LeDuc of Evil Genius
Leadership Consultants - his YouTube
channel is underneath this video - and
Nick Nimmin who has produced a great
video entitled "How To Increase YouTube
Engagement And Subscribers". Again, the
link is shown underneath this video. Okay
then, so the six ways to increase
audience engagement on YouTube are: Number one:
Plan and research the content
that you will provide in your video. Now, this
is basically determining your subject
matter and then researching the main
keywords.
I recommend up to 10 to use.
Using keywords that are likely to be
searched on YouTube (and Google) will
boost the ranking of your videos,
certainly improving the chances of ranking
those videos. Number 2: Providing good and/
or better quality content. Now, if you can
provide content that is of value to
the viewer,
whether that's answering specific
questions; or providing detailed
solutions; or just providing relevant
information that enables them to move on,
then that will help you in the following
ways: (1) firstly it will improve the watch
time of your videos, and as watch time is
a key performance indicator of social
integration, your video rankings will be
boosted; (2) secondly, it will help enhance
your reputation as a "go-to" person for
further information and help; and (3) thirdly,
increasing your Subscriber numbers enabling
YouTube to promote your new and
existing videos to viewers as a
"recommended to watch" video or
"recommended viewing". Number 3, the third
tip - when you upload a video always start
a conversation in the Comments section by
posting or posing a question - something
that invites viewers to respond to with
an answer. And then respond to their
answer with another question. This way
you're building momentum; you're helping
to keep viewers engaged; and more
engagement improves your video ranking.
Number 4. A -S - K. Yes, "ask" your audience to Like
Your videos; to Share your videos with
friends, family, business colleagues and
associates;
ask them to Comment on your video, in
particular invite your audience to pose
questions about the video subject matter
or a related subject matter; and lastly
invite them or ask them to Subscribe to
your channel so that they can access
further videos on your subject matter.
In addition, and this is something
highlighted by Nick Nimmin in his video,
you need to give your audience a reason
to Like, Share, Comment and Subscribe.
Number five (5) Show a Call To Action in
the early part of your video. You
need to balance this with keeping the
audience engaged with the video that
they're watching against sending them
elsewhere with the Call To Action. So why
is this an issue? Well, if you check your
YouTube analytics you will see that
virtually all videos show watch time
tailing off the longer the video plays,
so one way to counter this is to keep
those viewers who may otherwise leave
within the first 10 seconds or so to
continue watching. So one way to
do this is to advise the viewer that if
they continue watching the video until
the end they'll be able to access a free
download such as a guide, a cheat sheet
or top 10 tips or something like that. Again,
the purpose of this tactic is to improve
the average watch time of your video.
That brings us to item number 6. Organize your
YouTube channel into Playlists. The
purpose of Playlists is two-fold. The first thing is
that playlists themselves get ranked on
YouTube and, secondly, the videos within
the Playlists run into one another, so it
helps keep viewers engaged (and combats
the problem of another unrelated video
taking away their attention) and all of
this increases average watch time. So
there you have it. Now don't forget to
download the free checklist of internet
marketing tools. You'll find the URL link
underneath this video here. And if you
liked the video please click the Like
button, again, underneath this video; feel
free to Share this video with friends,
family, business colleagues and
associates; and please comment in the
Comments section below as well as asking a
question or just to say "hello" and I'll get
back to you as soon as possible. And then
finally, please click the Subscribe
button to get more videos from video
cash-flow on video marketing and
business tips, tactics, techniques, and
strategies that will help you with your
own online business journey. Iin the
meantime, thanks ever so much for watching
this video.
Let's catch up on the next one. Bye for
now.
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