Hi, here Technoenot and his team!
Maybe for many of our viewers there will be revelation information
That in the USSR there was quite a lot of automobile advertising.
You, for sure, people well-read and know that cars in those days did not need advertising.
After all, to acquire it for private use was very difficult
I had to enroll in the queue and wait for a meeting with a typewriter for about six to eight years,
Monthly postponeing to the savings account a part of the salary
Out of turn the car could be purchased only by order officers and war veterans,
Well, or lucky ones who had checks of Vneshposyltorg.
Why then did you need to advertise cars at all?
But it is necessary, only the advertising was oriented not on the domestic consumer, but on the foreign buyer
Television advertising can be said that there was not,
Mostly printed brochures, posters and leaflets.
I must say, pretty nice,
A special adornment of automobile advertising at all times are beautiful girls.
But, then in the era of strict censorship,
Next to the car on the radio the maximum that we could see is a girl in a trendy and modest apparel
Of course, the image of a couple with children was most often used
Because ideologically our cars were positioned strictly as a family car.
In fact, the advertising booklets were very many and everything to show is simply unrealistic,
So we'll pay attention to car advertising with the participation of the better half of humanity.
While you're looking at the pictures, I'll just grit a little more about how the spaceships plowed through the expanses of the universe,
No, of course, I'll tell you a bit more about cars and advertising
So, we realized that advertising was focused on a foreign buyer.
In the best years the USSR exported cars to "friendly countries",
In Czechoslovakia, Hungary, Bulgaria, the GDR, Poland, Albania, Cuba, India.
And in capitalist France, the FRG, Belgium, Italy, Finland and even Canada.
By the way, you can watch our movie called "Lada in Canada"
This is a small history of the auto export of VAZ products to this country.
I'll give you a link in the description for this video.
Of course, it should be noted that the cars exported favorably differed from cars sold on the territory of the USSR.
On export cars put other wheels, cast disks, cut hatches in a roof, seats were taken up by more expensive velor fabric
Virtually all cars that went to the European market had a better paint finish,
A wider range of available colors and color options.
It often happened that foreign partners of "Autoexport" themselves developed a list of improvements
And handed over to Soviet manufacturers drawings for the production of "skirts" and "tuning,
Or independently on the basis of their capacities, they made car modifications.
As a rule, these were "dopily" radiator grilles and moldings, rarely - technical modifications of the engine and suspension.
Of course, these improvements contributed to more active sales of cars abroad.
It is difficult to find truthful information about the number of Soviet cars sold abroad,
But I think that our team will gather with forces and unearth for you such information from sources that are trustworthy of our viewers.
Let's return to advertising
Our auto manufacturers under the auspices of Autoexport participated in international exhibitions,
Accordingly, and there used booklets, posters and other possible promotional products.
By the way, at the largest post-war exhibition Expo-58 in Brussels, the stand of GAZ, one of the first who established the export of its products abroad,
Was recognized by world experts and was awarded the Grand Prix.
Naturally, Soviet minds did not miss the opportunity to use this fact in the subsequent promotion of the brand beyond the cordon.
A little earlier I mentioned that there was very little television advertising,
This is actually so, but such an advertisement had an interesting format
Not small videos were produced, but the real shorts.
For example, several such commercials were shot about "Niva".
Well and foreign representatives of our automobile brands also independently made advertising materials,
Here they have and went advertising TV commercials, focused on its consumer and its features.
Closer to the collapse of the Union, especially after the adoption of the law on cooperation, advertising began to rapidly build momentum.
But the USSR is over, other times have come,
Came other cars, including a large amount from foreign manufacturers,
But this is a completely different story.
Well, we have with you some promotional photo materials or booklets, or posters that decorated the interior of Soviet rooms
Cute young girls and inaccessible cars looked at us from the posters and it was like a bright dream of something inaccessible and a kind of special chic.
This is the auto history
Thank you for viewing, we will certainly share your impressions or memories in the comments!
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