- People choose the known versus the unknown.
- Bingo.
- And video makes you known.
(upbeat music)
- Welcome to the Tom Ferry Show.
Super excited today to be working with Steve Pacinelli,
CMO of BombBomb fresh off the heels
of the 50 most influential videographers in video,
video producers in real estate.
Fabulous report if you haven't downloaded it,
make sure you download that today and jump into it.
Steve, for the people that maybe have never been exposed
to you, I mean, you and I have been in this industry
for a long time.
Give them a little background and insight,
so they understand why you have such a stronghold
on this video world for real estate.
- Yeah well, I graduated and got right into
the real estate technology industry, right off the bat,
straight out of college.
So, stayed in the industry and selling different products
here and there and not video directly right off the bat,
but started using video for my sales team.
This was eight or nine years ago
before video was super popular and before it took off.
- Back when we had to grab our flip video camera
and shoot a video, upload it to the computer.
Yes, I remember those days.
- Yeah, so I had a sales team, wasn't working for BombBomb
at the time, but I had a sales team, I found BombBomb
and I was like maybe we can use video to convert more leads.
We started sending out simple videos.
My sales team started selling a lot more, we started closing
more deals and I was like, alright,
video is it. - This is a no-brainer.
This is it and then I loved video so much
that I came and worked for the company.
- That's outstanding.
And today you spend a lot of your time
both in the product development side making sure
the clients are getting the most out of what they're doing,
but you also go out and you do talks, you lecture,
you're a thought leader in this space.
I wrote down five questions coming off
the second annual version of this top 50 influencers.
My first question for you maybe for the person
that's watching as I mentioned in the introduction
that's still a little nervous about doing video,
why is it so important?
Why is it, I would almost say, more important than ever
to be using video in some capacity,
whether it's marketing or communication?
- Because we've reached an epidemic of facelessness.
- An epidemic of what the hell does that mean?
- There's a great article written in the New York Times
called The Epidemic...
I didn't make that up.
- [Tom] We should google that.
- I'm not smart enough, but called The Epidemic
of Facelessness and what they do is they talked about all
of the interactions that people have on a daily basis
where the messenger is removed from the message
and obviously through the advent of email,
20 and 25 years ago when it really started taking off,
the messenger is being removed and now we're deduced
to just text on a screen,
but you see it in your everyday interactions, too.
Even something as simple as being in a car and someone
cuts you off, you don't see that person, so you act
and you react differently and you get all mad in the car,
but if you were face to face with someone,
you wouldn't act the same way.
And so, the importance of video is to bring the messenger
back into the message to allow people to recognize others
as human beings by looking at them in the eye and using
all the body language, the tonality, all the things
that we are born able to do and read.
Babies, before they can talk respond to actions and they
respond to tone of voice, but then the digital age came
around and they're like no, no, we're not gonna communicate
face to face anymore.
- We're only gonna work in the world of email,
private messages, texts--
- And they're not gonna see you anymore and that's why video
is more important today
because we're hiding behind a digital cloak of anonymity.
- Yes. - If that makes sense.
(laughing)
I agree with 100% of what you said and I would add in,
now more than ever, authority and trust are so critical
for us to establish relationships,
reestablish relationships, get to the yes,
let them understand who we are, whether I'm early
in the funnel of the sales process
or even towards the end or even trying to get
a price reduction, that video, they get authentic me.
This is who I am, if you don't like me,
let me know before I come to your house.
That's one of the many reasons why it's so critical to me.
Got thoughts on that?
You guys are living in this every day, this whole authority
and trust conversation, insights?
- Well yeah, somebody makes an instant decision on how
trustworthy you are the second that they see you.
So, you're always gonna start somewhere and you can't stop
that instant decision from happening.
People cannot make that decision unless they see you,
unless they hear you because that's ingrained
in thousands of years of evolution.
- Humans are judgemental, my friends.
Everyone that's watching right knows
and it's from caveman time.
Like, can I trust that person walking up to our fire,
are they gonna kill us or not?
And that's still innate inside the way we think.
- Absolutely, just like gestures.
If someone's walking up to your fire with their hands
behind their back, warning sign, warning sign, warning sign.
You gotta be really good at judging and people got to be
really good at judging other people instantly
because if you didn't thousands of years ago, you died.
- I know we're gonna talk about maybe overcoming some
of the fear for a few of the people that are watching this
and still have it, but I also think about the email
mistakes that people make or the texting mistakes
that in their language because they don't maybe put
the appropriate comma in place or they say things
like some people send texts in all caps and I'm like,
are you screaming at me right now?
The beautiful thing about video today
is I can shoot a video, it could not be perfect.
Matter of fact, I would even argue
that it shouldn't be perfect
and people go, he's real, he's human.
If it's so perfect in an email,
I think somebody else wrote that, not me.
So, I think the other side of it is that authenticity
really getting to know this is a human being
I'm gonna be dealing with.
Do I like her smiling eyes, do you know what I mean?
Do I like his hair, whatever it is, I think that just
removes some of the sales barrier.
Beyond the obvious, epidemic of facelessness, which I love,
I think it's authenticity, trust, creating that authority.
So, let's look at--
- Can I? - Please.
There's a shiny authenticity inversion and the shinier
that something is to us usually,
the less authentic it feels.
So, those mistakes that you were mentioning
and the ums and the ahs and the pauses--
- [Tom] The humaness.
- And the humaness and a real genuine smile.
You mentioned a smile, but smiling with your eyes
and these lines that people try to get rid of,
these are your best assets because someone can tell--
- So, we should not get Botox here?
(laughing)
- But yeah, those are all the things that are so important
in face to face communication and being authentic.
- Cool, let's hit for a lot of people that are watching,
we have so many people that are BombBomb users,
they're doing Facebook Live, they're doing Instagram Live,
they're doing YouTube, a lot of people
that are in our ecosystem really have embraced video.
Why don't we start with looking at this report,
what are the four to five best tips, best hacks
maybe for the person that hasn't read it.
Share with them some of the things that are really moving
the needle right now in video, so they can steal and R and D
and do all that other good stuff.
- I'd be remiss if I didn't right out of the gate
just thank a few people that really got all the best
information out of the 75, the top 50 video influencers
and the 25 honorable mentions.
I spent the last 24 hours like I told you
just pouring through the guide.
I ranked a certain section of the guide,
the BombBomb customers.
We have a team of people like Ava and Allie and Alexa
and Jason and Matt Mead and they spent so much time
finding the answers to the questions that you were about
to ask me and pulling that out of all 50 of the influencers
who have sent us videos and so I just wanted to thank them,
number one.
- I love that.
- Because I'm grateful that they did all this work for us
to talk about that and I'd be remiss
if I didn't do that first.
The tips come from great questions and we asked
so many different questions to the video influencers
in the different categories.
Should we cover the categories--
- [Tom] Absolutely.
- We broke it down three different ways really.
You can look at it as style of video,
in which you have listing videos and community videos
and then we have distribution methods.
- [Tom] Which is key.
- Social media and then of course BombBomb and then we have
the fifth category, which is all around influencers.
Those are people that are using everything.
They're using all the different styles of videos
and then they're using all the different
distribution methods and they have a good handle on...
Which is hard, hard.
The more I read the guide and the more I dug deeper
and talked to Allie and Alexa for their insights,
the more I'm learned it's hard.
If you're gonna do everything, it's hard, but we can give
some very specific tips on how to start to make it easier.
- Good.
- Let's start at the high level and reading the guide,
one thing stood out to me more than anything else,
curiosity.
All the best stories, all of the things that we highlighted
in the guide that you're gonna read, that you're gonna
be able to learn about specific and tactics
all stem from curiosity.
Curiosity leads to motivation and motivation leads
to you actually getting started with video.
Some of the best stories in there
are Michael Thorn's red paper clip story.
He had a curiosity of how he could take a red paper clip
around the community and trade it
for something bigger and better.
So, hey, I'll give you this red paper clip,
what will you give me in return?
It's gotta be bigger and better
and making x amount of trades and then getting something
absolutely amazing at the end that was worth obviously
a heck of a lot more than the red paper clip.
So, he had a curiosity what he could get
for that paper clip, which allowed him
to bring in the community,
allowed him to easily plot out the amount of videos
and the recordings that he wanted to do,
gave him a systematic road map and a schedule.
So, he knew what he was doing
and when he was going to do it
and that's what helped him get started with that project.
When you talk about how did he get started
and what are the tips, what are you curious about?
You might not be curious about a red paper clip.
You might love food and you might have a passion for food.
Well, you can bring that into your real estate world
and tie that in together.
It might be fitness, it might be the community.
You might be a data nerd and there's great stories
in the guide that you can read about where people
like Judy Weiniger breaks down her own statistics
and her own data and she's a data nerd
and her enthusiasm comes through in her videos,
but that's what her curiosity is.
What's the real estate market look like, that's what she
loves and the takeaway is you can do videos about anything
that you want, anything that you're curious about
and anything that you're passionate about.
- In 2008, I met Gary Vaynerchuk for the first time.
We had him speak at one of our events and he just said,
"What are you passionate about?"
Like, do you like dogs?
Do a video on dogs.
And I remember him saying this and watching people scratch
their head, but then the ones that picked up on it
recognized dogs as an example or you take a Vizsla dog,
some specific type of dog, there's a giant community
of people that are passionate about dogs and might even
be even more passionate about that.
It sounds funny, but look at Kyle Whissel as an example.
Foodie in San Diego, what's the name of his show?
They got their whole team coming.
East County Eats, right, we should know that.
Thank you, Kyle.
But Kyle's a foodie and we're human beings.
We have to eat, but some people really like food.
He's out viewing all these different restaurants,
talking about the food.
He's got 20,000 followers just on a private page
or a public page just for that.
Probably more than he has on his real estate page.
What other tips and hacks, because I loved that first one,
being curious.
- This ties it back to your authenticity, though.
In doing something people can see authenticity, see things
that they're passionate about and it ties it right back
to just being real on camera and making you motivated
to want to do it.
- Actually, I wanna go deeper.
What about, I'm looking at my team here,
we know the power of thumbnails.
Maybe you can speak to that, but also like Jesse
who did such a wonderful job.
He's asking qualifying questions in his videos,
which it's almost like I know I gotta qualify the client,
but I might as well do it in video
and then let them respond, but talk about thumbnails first
because we've been in that discussion for a long time now.
What insights do we have there?
Maybe explain it for some of you that are watching
what the hell's a thumbnail.
- The thumbnail is sort of like the subject line
of an email.
If a subject line of an email is not good,
you're not going to read the email.
If the thumbnail for your video is not intriguing,
if it's not utilizing the curiosity gap, if there's not
something unique or something that makes it stand out
or catchy, they're never gonna watch the video.
It's the subject line of a video.
There's a lot of great people.
Dennis Plintz does great thumbnails and a little bit of text
in there, some colored graphics.
Michael Thorn and Jesse Peters do a great job.
They have a color scheme they're branding and it's always
on their thumbnail, so it's instantly recognizable
as their brand.
Thumbnails are important.
You should spend time on it, just don't have the thumbnail
where you're like...
- Yeah or maybe sometimes do that.
- Sometimes, yes.
- If you go to my YouTube channel, you'll see how we do
our thumbnails, what each of the videos looks like.
That's a simple little hack that we got
from other videographers that said,
you get the right thumbnail, they're gonna open it up,
they're gonna watch it, they're gonna be intrigued.
- It's because they're scrolling.
- Exactly.
- How are you gonna stand out?
- It's like when you're walking through the grocery store,
you're at the end and there's all the magazines.
Michael Jackson's Alien Baby!
It's the headline that makes you go, what!
- That's the headline.
- That's the exact concept.
- Yes, the digital headline.
- Talk about what Jesse's doing because this is an easy hack
that everybody should start.
- Yeah, a lot of people think that their videos, the metric
of the video that they're interested in
is the amount of news
and it's a vanity metric. - [Tom] It is.
It doesn't matter how many views your video has.
If your video has one view and that person buys the home
if it's a listing...
- It was good.
Good ROI. - It was great.
- I'd take one view and they bought it
over 1,000 and no one bought it.
So, what Jesse does in the beginning
is he qualifies the viewer.
We say this statement all the time at BombBomb,
every email you send teaches the person whether or not
to open your subsequent email or your next email.
So, Jesse uses that strategy for his videos.
Every video that he does teaches the person
to open up the next video.
He right of out of the gate lets people know if the video
is right or wrong for them and he does that
through a series of qualifying questions.
- Are you looking for a three bedroom, three bath home,
like that kind of qualifying?
- But he gets specific, not just general.
Hey, are you looking for the most killer man cave
in such and such town, very specific questions,
but he'll ask three or four of those questions
in the beginning and then he'll say if so, watch this video
and then it goes right into the video.
If you're watching it and you're looking for a totally
different style of home but maybe the front
or maybe the thumbnail was so good that you wanted
to play it, but then Jesse asked a couple questions
and you're like, no, no, no, no.
That's great, fantastic--
- Don't watch the video.
- It's not right for you.
Don't waste somebody's time and he gets right to the people
that are interested and the views that he does get,
it's through the roof because he knows
they're already interested.
- Kind of like how we started this video.
Have you been fearful of doing videos
or you wanna take it to the next level?
Same concept, right?
- It's the same exact concept of Perfect Homes.
- And I love the specificity because it'd be easy,
are you looking for a three bedroom, two bath home
in Corona Del Mar?
That's a little generic, right?
But are you looking for something on the other side
of the highway with a nice view of the ocean
and an unfinished or whatever that...
That kind of specificity.
- That's what's gonna pull people in.
If you market to everyone, you're marketing to no one.
If you focus your market...
- You win. - You win.
Okay, let's switch gears and let's talk about how do we help
the person watching that is shy, they hold it up
and they look at themselves like oh my God, my teeth are bad
and what's wrong with my...
They immediately start dogging on themselves.
How do we help that guy, that gal step into video?
- You hear this all the time.
A lot of people say
just do it - [Tom] Just do it.
Yeah, just go out and do it.
Well, you do need to have a plan first
and the plan will help you just do it
because you can't just say just record video
because your camera's up here, you don't know what to say,
you need to have that, I'm going back to that curiosity,
you need to have that curiosity if you're gonna
do community tours or things like that
or interview local people, you need to have a plan first.
That plan will help you get comfortable.
If you're speaking about a topic that you know, that's gonna
help even more, but if we wanna get super tactical,
take a camera, there's a bunch of cameras around here,
stick it on the side of your desk.
If you are afraid to be on camera, take a camera, stick it
on the side of your desk, hit the record button
and do some work and just get used to a camera
sitting right on the corner of your desk
while you're doing what you need to do
and then it's gonna sound weird, it might be weird
in your office, but talk to it every once in a while.
The more time you have a camera on you and the more
that you can communicate just like you would normally
in front of a camera, the easier it's going to be.
So, it just takes repetition like anything else.
It takes practice.
- Could FaceTime also be an easy way for them
or any sort of FaceTime, Facebook's new product,
Google's product to just start talking to people this way?
- Start with family and friends first.
These people already know you, they already like you,
they're not going to...
Some of your friends might judge you.
- They know what you look like.
It's okay.
- So, we always tell people with BombBomb, don't start
converting leads with BombBomb right off the bat,
send it to your family, send it to a past client,
reach out and just say, hey, I was thinking about you,
just wanted to send a quick video.
You already know what to say,
it's akin to leaving a voicemail.
So, start with the people that love you and that's it.
- I'm gonna give one other insight.
If you've ever watched any of my Instagram Videos Live
or Facebook Live or anywhere Live or a Tom Ferry show,
do you think I'm just winging all this or do you think
there's a chance that I wrote down this is what I wanna
deliver, here's the problem, how do we help solve it.
If you just stop for a moment and you said, I've been on
18 listing presentations this year, 37 presentations
this year, what were the two to three biggest issues
every seller had?
What were the two to three concerns every seller had
and you listed them out, there is an unlimited amount
of content you can create with that.
If you said, what are the four or five biggest concerns
buyers have?
I've had 15 buyer consultations in the last 90 days
and all of them are really concerned about this.
What if I shot it like I keep saying the same thing
over and over again.
I keep dialoguing them one to one, but what if I went
one to many and said, if you've been thinking about buying
real estate and you're concerned with this, this, or this
and then, boom, you share.
See, everyone watching this,
most of them are natural storytellers.
It's what we do all day long.
You talk to 100 people every single month,
you're telling the same story, the same script,
the same dialogue about the market
and what's going on, etc, etc.
- And you're honing that story.
- Yes.
- And just do it on video.
And we talk about curiosity and you say alright, Steve,
I don't have a curiosity for food
and I don't have a curiosity for the businesses
and I don't have a curiosity for this--
- I don't like anything.
- If you don't have a curiosity for saving yourself time,
if you don't wanna know how to save yourself time
that answering the most common questions and looking
through your emails and answering that and telling a story,
that is going to help you save time.
The takeaway is there's a style of video for everyone.
Culminating the guide after I finished fully reading
every word and going through all the videos,
what I realized it's not about video.
This whole guide, even though it's called
The Video Influencers Guide, is not about video.
Video is the mechanism, video is the cart.
What the guide is about is people's passions and their
curiosity and all the things that they're doing every day
and video is the way to accentuate that and extend it out.
- Yeah, like Chris Connolly talked about it earlier.
Big shout out to him.
Cary from Santa Monica--
- Humorous, his. - Humorous.
He's funny as...
- Absolutely and he does these funny videos,
whether it's babies in line.
Just big shout out.
Cary who talks about this is what's going on in the market
right now, here's a recent situation I had with a buyer.
She gets in front of her camera and just starts talking
as if she was sitting with one of her friends sharing
this is what's going on right now, this is the situation.
It's real estate gossip.
I don't know if I'd call it that, but that's how it feels.
It's very authentic.
- And Marguerite has a passion for community
and she does her neighbors series, Meet the Neighbors
and she just likes talking to the people in the community.
When you wanna move into a community, yes, you wanna know
if there's great restaurants, but you wanna know who you're
living next to and that's a new thing that's happening
with community videos that we're noticing,
more focus on the people and yes, still focused
on the businesses and things like that and the parks
and everything else in the area, but people,
a lot more people videos, which I like.
- I do, too.
Why don't we finish with two last questions.
What are the best...
We know and you've said it, we talk about the number
of views is like vanity and yet it's still a measurement
of our performance.
Was this a donkey or was this a unicorn?
Did it resonate for people or did it not?
What were some of the best things that agents are doing
to get more engagement and to get more views?
- Well, thumbnails to start,
but it's also the distribution methods.
The agents that are absolutely crushing it
were using Facebook Premier, were using Instagram Stories,
were using Instagram TV.
- Chris Corn, by the way, just walked in,
ladies and gentlemen.
- Chris. - What's up, dude?
- We're live, we're actually not live,
we're shooting a show.
No editing.
(laughing)
- So, they have a pillar content strategy.
The pillar content strategy allows them
to get the most exposure.
People think I'm gonna use this one new thing that's gonna
help my videos skyrocket to the most amount of views.
That's not it.
It's having multiple avenues
just like multiple streams of income.
- Yes, 100%
- It's having multiple avenues for people to engage
with your video content in the platform
that's most comfortable for them.
- Bingo.
- By doing a pillar content strategy, which simply means
taking something, that big piece of content,
whether it's the paper clip or the meet your neighbors--
- Or a new listing or whatever it may be.
- And take that and then say okay from that, these
are all the different places where I'm going to share it.
- Twitter, LinkedIn, YouTube, Instagram, Facebook.
- Facebook Live and Facebook Premier,
which allows you to schedule.
That was another big thing this year.
There's been more change in social media from 2017 to 2018
than any other category.
So, taking all of those and the people that are high
in the all around, they just had a systematic approach
of building that tree out and saying
okay, I'm gonna take this and I'm gonna break it down
into 30 second clips and 15 second clips
and the vertical video and horizontal video.
- Yeah, I'm looking at my master blogger.
Mark, let's link up in this show the episode we did,
I forget what it was 53 or 54 of the Tom Ferry Show
where it actually showed the multi strategy approach
that we use and it gives it to them step by step.
So, you'll love that.
It is so important you said, you gotta get to people
where they're most comfortable.
We did a survey recently amongst our clients
and give me your top three social sites and it was Facebook,
YouTube, Instagram, hands down.
We had everything on there, Pinterest, we had Nextdoor,
everything was there, but those three and the challenge is
we might just be doing those, but to your point, the one
person gets on LinkedIn and they're obsessed about it
and they see your video, that one person could be the one
person that buys the house from you, that refers you three
or four people, that works at Microsoft
in the HR department.
You just don't wanna limit the exposure.
- Yeah, Gary Vee, he said when he was running his ads for
Wine Library way, way back in the day, no one was buying
Google Ads and so he bought a little bit of them,
but that's where he generated all of his business.
So, you don't always need to be where everyone else is.
At the same time, you find your niche
and if you have a passion for Pinterest, then yes,
crush it with Pinterest.
You can succeed and win in so many different ways.
And you know, I just noticed that this week
at our leadership meeting at BombBomb.
I looked around at the people at the table and everyone
was so different and so unique and they got to the top
of the company, per se, using different skill sets
and different strategies and they had their own unique
offering, so they all got to the top a different way
and the video is the same way.
You can use video in so many different ways
in so many different places.
- Totally, three additional things you might wanna think
about, in your video, say, would you share this?
That's an easy one.
When you list somebody's house, asking the seller,
would you guys share this on your personal page,
so your friends know?
That's an easy one.
Email is obvious.
You gotta get it out via email.
And the other thing, we saw this a lot in the guide,
we've been doing the same thing.
Hey, will you make a comment here on Facebook or Instagram
or wherever I'm at, make a comment, do this hashtag
and I'll pull one lucky winner and they get a free x.
- Oh, Whissel is crushing it with that strategy.
- I know, but you're not forcing engagement,
you're making engagement more natural.
- Yeah. - Right.
- I did a video recently for our coaches where I said,
hey coaches, I'm working on this project, da-da-da-da-da,
send an email if you're interested and then I looked
and there's no comments, but we're getting a ton of emails
and I quickly went back and changed the ad and said,
let me know here and send the email and suddenly
a ton of comments.
- It's a micro sale.
You have to tell them.
People don't do it unless you tell them
and just a simple statement.
- Easy, alright, so you're getting a lot of value out
of this and this is probably gonna be a show
you're gonna watch multiple times, takes lots of notes,
let's wrap it up with what's new at BombBomb.
- Yeah, we have a lot new at BombBomb.
One, I have a book coming out.
- [Tom] Congratulations.
- Yeah, it's called Rehumanize Your Business.
- Shouldn't it just be all on video?
(laughing)
- It was tough bringing in the pictures and the graphics.
Ethan Beute and I have a book
called Rehumanize Your Business,
it's gonna come out in April.
It's published by Wiley and it takes 10 years of video usage
and know-how and puts it into a book, so that's exciting.
But in terms of our product and things that people can use,
we have a new product coming out next year,
which I can't talk about too much--
- Super secret hush-hush new product.
- It is super secret, but yeah,
I told you a little bit about that.
- All my peeps, you'll hear about it by the time
we're at the February elites, so just know it's coming.
- Yep, but something you can use right now
is we have the world's first video inbox.
What that means is someone sends you a video.
You can hit reply with video.
The problem with all the other video apps before,
you had to type in the person's email address, you had
to either just forego the message that they sent you
because it wouldn't send it in the same thread
and say hey regarding the message we're sending
about blah-blah-blah
because they couldn't see it underneath,
now--
- It's truly video to video with ease.
- Yep, all your emails come in, you hit reply,
you have your scripts right there.
It uses our new technology, which is patent pending.
- Patent pending.
- Uploads the video on the fly, encodes it on the fly.
It's the fastest and best video experience that you can get
on your mobile device, no encoding, no wait time.
- So, they absolutely need to go to bombbomb.com
and check that out because that is bad ass.
That could be the first time I've ever said bad ass
on the Tom Ferry Show, just for the record.
Alright, so Steve, you brought a lot of value today.
We're gonna have the report hooked up here
for the people that have not read it yet.
Strongly recommend you go through this and look,
at the end of the day, my friends, people would say
if you don't do video, you're not gonna make it
in real estate.
If you don't do social, you're not gonna make it
in real estate.
If you never do video, you'll be fine.
The challenge will be though you'll become more and more
of a secret agent.
We wanna make sure that you're out there finding the people
that are right for you and video is an easy way to touch
those people that are more likely to work with you,
refer you, connect with you, become friends.
I just encourage you to do it.
- People choose the known versus the unknown.
- Bingo.
- And video makes you known.
- I love that, let's end on that.
Alright, thank you so much.
Can't wait to read your comments.
Absolutely share this video with a friend
that needs to do more video and Steve, you're the man.
Appreciate it, buddy. - Thank you.
Out.
Hey, I'm Tom Ferry and I wanna say welcome to real estate.
Now, there's a pretty good chance no one's told you
there's an 87% failure rate every five years
in this business and there's only two factors;
agents don't have the tools
and they don't take the right action.
I'm gonna invite you to click the link below and get access
to the tools, so you can win in this business.
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