Morning after new year
For more infomation >> 2019 new Desi video Mera Bala Dance - Duration: 0:28. 
Hello ! I'm David Ho
virtual presenter of Navigator Business Academy
Today's lesson is about video advertising.
In an age where everyone and everything is connected
programmatic advertising can help link
content, consumers and advertisers in real time.
Together with advanced targeting options,
ad technology and ad management capabilities,
programmatic advertising allows advertisers
to deliver the right message
to the right audience at the right time.
Emarketer.com says that in 2019
more than 70% of video ads
will be run programmatically.
Dawn of the screen age
screens surround us everywhere
and the one in our pocket is our constant companion.
With screens all around us,
digital advertising is soon to be everywhere
and one digital ad format is at the forefront
of winning consumer attention and advertiser budget
- video.
The screen age is fast becoming the age
of digital video advertising.
Programmatic can help
but how does it work
in this hyper connected digital ad age
all advertising is becoming programmatic.
Programmatic advertising links content providers
and advertisers with consumers in real-time
to deliver the right message
at the right time
in the right place
and in the right format.
In the blink of an eye,
a programmatic platform can connect video inventory
to audiences across any screen and any ad format
including Smart TVs
and app environments
or on existing video platforms.
In a matter of milliseconds,
it can connect advertisers with consumer eyeballs
by inserting video ads into existing video content
or place video ads in premium text-based
editorial content.
Incorporating video into your advertising strategy
means offering audiences a frictionless ad experience
and advertisers a format they crave.
Video advertising is often overlooked
as a lesser form of monetization for publishers
However,
this digital advertising medium
is slowly but surely
making its way into the budgets of
advertisers worldwide and onto publisher's websites.
A report from the IAB
notes that programmatic video buying
is gaining ground
and within their sample of 358 agencies
and marketers
which all spending more than US$1 million per year
on DIgital Advertising,
says that 45% of digital video ad spend
were bought programmatically in 2017.
All the more reason for you as a publisher
to get to know the programmatic video landscape
whether you are producing content for video
or looking for alternative monetization platforms
compared to traditional display advertising.
There are a few different channels
which we can expect to see an upward trend
in programmatic video advertising.
These channels include mobile,
native and location-based advertising.
With mobile usage continually growing even to the point
where it is more than desktop
and online video being embraced by users alike.
It is no shock
that mobile video advertising will take flight.
As with most digital advertising sectors,
growth and development within ad units and formats
are imminent.
Ve.com continues to note
that native advertising is one of these platforms
that will see significant increase and adaption
within video advertising.
Native advertising still has its obvious benefits
such as not being blocked by ad blockers
and helping with user experience
unlike old traditional ad formats.
Programmatic video advertising benefits its advertisers
with advanced targeting options and user data.
Together with this technological approach
to advertising,
it has created a steadily rising location-based market
where advertisers can deliver ads in real time
to its target audience and location.
In term of video ad format,
Out-stream ad unit is the most relevant
for Publishers to monetize their online news portal.
Out-stream ad units make use of existing ad units
and display ad locations within a webpage
to deliver video ads
The focus here is on a non-video based environment
which may include but not be limited to text content,
social feeds and more.
It's a much newer form of video ads
and not as widely in use as in-stream.
An example of an out-stream video
can be a user visiting a text-based web page
and as they scroll down
and starts playing with its audio muted.
Out-stream video advertising
also makes it easier for advertisers
to find highly targeted audiences to target
and for publishers to grab hold of video ad budgets.
Instead of having to produce video content
to get a piece of the video ad spends,
publishers can implement video ad monetization
for traditional web-based content with video.
Furthermore,
advertisers seem to have more control
and guarantee from this ad unit type.
Not only do out-stream video ads pause
when a user scrolls further down or up the page,
but research has also indicated
that user retention increases with this format.
Out-stream ads get viewed 25% more than in-stream.
However,
out-stream video ads can be very intrusive
so both publishers and advertisers
need to carefully think about their strategy
when serving them to an audience.
With video content consuming the internet
and remaining to be one of the content mediums
that grabs a user's attention the most,
it's safe to say it's not yet another fad
that will just wash away over time.
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