Today I want to talk to you about one of the most common questions that we get
when we're helping our clients set up their system to transform their business
with video and that is what is the gear we know what's the tech what's the stuff
actually need and they get confused a little overwhelmed because there's lots
of information out there and they want their videos to look good and they
assume that that means complexity and it doesn't good news is it doesn't anymore
used to in the old days yes but now not so much so the first tip is just use
your smart phone camera it takes great video it'll simplify your life
tremendously second thing is a external microphone plugs right into the
headphone jack or that adapter if you don't have one of those headphone jacks
anymore and that raises the level of quality the professionalism of your
video immediately the third thing is you want to use some weight to stabilize
your shot most people use a tripod and that's the easy answer but what I want
to get to is the non-verbal aspect I want to get you guys thinking a little
bit outside the tech and the gear and thinking about the nonverbal
subconscious messaging around your videos so when you are in this kind of
video where you're presenting yourself as a trusted guide or a coach or your
teaching you want your shot to be really stable and why do you think that is at a
subconscious level if they're watching a video and it's all shaky or just kind of
off-kilter the impression of the host that they're
gonna get of the host is that maybe that is how that person is as well when your
shot is really stable and solid then they're subconsciously thinking mmm this
is a source of trusted information and stability so that's the other reason you
want to keep your shot really stable when you're doing these kind of videos
and then the last thing is of course you need a light source you may want to
purchase one supplemental light you don't need a whole three-point light
setup you just might want one supplemental light like a box light or
some people using those Brown ring lights but with good results that's fine
and it can help you and give you some flexibility as the Sun starts to change
in the room that you're taping in then you can use your supplemental light to
help feel and also bump up the professionalism of
the look of the shop just a tad awesome okay that's what we've got for you today
we have more tips on a YouTube channel so we'd love it if you'd hop over there
and subscribe and there's also a one-page list of all of these equipment
tips that will simplify your life as well because you could order all your
gear in about 10 minutes and be done with it okay thank you so much we'll see
you soon bye
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