Hello and welcome. I'm Jill Maurer, and today I'm going to talk all about how I
shoot YouTube videos, and more accurately how we shoot YouTube videos. I do not do
this alone. In fact Artimus is the brains behind shooting the YouTube videos. You
may know Artimus a little more if you listen to the Maurer Glass podcast. We
are often bantering back and forth with each other there. Artimus is a filmmaker,
and he is actually the one who talked me into doing YouTube in the first place.
And there's a lot more that goes into shooting and editing a YouTube video
than you might think. We start by deciding what videos we're going to
shoot. And we generally shoot three to seven videos in a day so we plan ahead
about what we want to talk about. We look and see if people have requested videos.
We generally keep a list of video ideas so that we have some thought out in
advance and some are more topical depending on what's going on. So we'll
check the news, and we'll check what people have requested, and we'll check
our list, and just decide which videos were going to shoot for that day. We need
to pick a day that's relatively quiet when we can. Sometimes there's
construction around me which can be loud, and also if anybody's doing the lawn and
that kind of thing, we want to avoid. We also think about lighting because we use
the sun as one of our main lights. And you'd think that a bright sunny day
would be the best, and it is not. It causes weird bouncy reflections in this
room. We prefer a cloudy day or even a rainy day to shoot the videos. I prepare
by doing my makeup, you know, making sure my hair is done, all of that.
I usually just pick out a few outfits because we shoot a few things at a time.
And so I just pick out a few things. These are all mine. Sometimes I actually
use Rent the Runway. And I'll have different different options. And I just
usually want something with a little bit of color, a little bit of interest
usually. Sometimes we do something plainer. It just depends; we vary it up.
It's also good to have a rack like this because we do multiple videos in a day.
I like to kind of pre select what I want to wear for those videos so I'm not
looking at my entire closet. I've already done some pre selecting. And then I'll
try something on, We'll make sure it looks good on camera. Different days
different things look different. So while Jill is getting ready to do her video
I'm usually out here setting up all of our equipment. Now for the equipment
we're using, we like to use the Canon 60D It's a DSLR. And what's nice about this
model, even though it's a little bit older, is it has the screen that actually
comes out and turns around. Sometimes when Jill's filming by herself
she needs to see herself. Or if I need her to move just a little bit, it's
easier for me to turn the screen and actually show her what's going on
without her having to get up and look at it. All of the equipment that we get, we
make sure that it's stuff that we can take with us traveling so everything
that we use here is the same stuff we use out in the field. So everything's
very light, compact, and we can take it with us. We use a three-point lighting
system which means we have one big light. This is the one we use for that. It has
four light bulbs in it, and it has this cool little softbox thing that goes over
it. And that's really the main light that we use to make sure you can really see
Jill.
For the second point in the three point lighting system, we have this one which
is just about the same. It's only got one bulb. I usually put this just behind Jill
off camera so that it gives her a little bit of a halo effect. It's a good way to
separate your subject from the background.
Now in a three point lighting system, usually you have a third one that's a
fill light. What this does is it fills in all of the extra shadows. But one thing
we like to do is use wherever we're at to do that for us. So Jill has these huge
windows here in her house, so rather than bring in a third light to try to fill in
shadows, we usually position her so that this is what's filling in that
shadow for her. It's another good way to make your shoots go a little bit faster. You
want to use as little equipment as possible to make sure you can actually
get to making the stuff you're trying to make. So now that Jill's lit we're ready
to shoot. [Jill] I'm lit. What? Artemus sets up the light, sets up the camera. We set up the
chair. We usually take a test shot just to see how the lighting looks, and you
know whether I need to put on more lipstick or, you know whatever. We he
also sets up the microphone he always asked me to say "something". You'd think
that he'd asked me to say "something else", but not even "something else" every time
he asked me to say "something" so I oblige. Then if we remember, we start by
shooting the thumbnail. Because if we don't, we will forget, and as it turns out
I don't smile a lot, and so he has trouble finding a thumbnail within the
video. Imagine that! I'm not sure why that is. So we try to make sure to shoot
the thumbnail. We might have some sort of little prop to do that. And then we start
to film. And normally when we're filming there are a few different places that we
film. But I'm sitting looking right at the camera, and Artemus is usually off to
the right looking at me looking at the camera. And it's very important for me ...
You might notice that I gaze deeply into your eyes, and the reason I do
that is I'm desperately trying not to see Artemus out of my peripheral vision.
Because he's usually doing things like this ... so [laughter]. He's doing it right now!
So I try to avoid looking at him at all costs. He is supposed to tell me if
anything is wrong, like my necklace is turned or whatever ... that kind of stuff. He is
not always so good at that kind of stuff, but what he does tell me is if I need to
say something again. Or if I forgot to say something, or something about the
flow, he'll he'll tell me there. [Artimus] Jill can you can you cheer up when you say that? [Jill] And if I say
anything ridiculous, he usually lets me know. We do edit.
Because Artimus has this skill of editing, I know that he's going to edit.
We both know that he's going to edit. So I'll try some things; I'll say some
things that that never get shown because we're just trying it on to see how it
works. Since he can edit, I know every sentence will come out perfect. And
sometimes he takes out extraneous words like "ohs", "ums" and "so's". We usually break the
video up into intro, and then sort of the meat of the video, and the outro. Once
that is all filmed, and we feel like we've gotten enough. Sometimes we'll stop
and we'll we'll say did we really get enough or is there something else we should
add? Is there a little more we should do? If so I'll sit down and do it right then.
So then it goes to the post-production phase. Generally it starts with the rough
cut. Artimus will edit out the extraneous things and will put together the story.
So it's it's called the rough cut. He gives it to me, and then I view that and
see what I think about it. If there are things that I know that I said that I
think should be added, or if there's more that should be cut out. Or if you know if
it just makes sense in general. So I will give him some comments and some ideas.
Then he works on the final cut. The final cut is for the really technical things ...
making sure that everything is right, that the sound is good, and that
everything just looks good, and that we are saying what we want to say. And then
he'll upload that, and we will schedule it for release. And then during that time
when it's sitting there waiting to be released, which can be just a couple of
days, or it can be a week depending on how ...
you know, or more depending on how much we've done, how many we've done in
advance. I go in and I do the closed captioning. So I go through and listen to
every word and make sure that the closed captioning is correct. And finally we add
all of the tags. We think about what tags it should have. We think about the
title. We do the description, make sure that we have linked anything that we
have said that we would link. Sometimes there are recipes depending on if it's a ...
I haven't done any food videos, but if it's a drink video we'll do recipes. And
we just make sure that it is all packaged and tidy and neat and the way
that it should be. And then it will publish when it's scheduled to publish.
And then when it publishes, I try to make sure that I'm nearby, near the computer,
and that I am responding to any comments. I also share it on other social
media ... my facebook ... I might tweet about it, and just generally let people know. And
by the way if you want to share it, that would be good too. Making YouTube videos
is a lot harder than it looks even with the support that I have. Even with
somebody helping me and who's done all this before and really knows how it's
done. In the beginning I was a mess. I mean if you go back and look at some of
my earlier videos, I don't know if you can see it, but I can see how nervous I
really was. And we'd have to do take after take. And Artimus was trying to get
me to just relax and to just just talking to the camera. And it wasn't that easy. We
would actually watch each video before we took everything down just to make
sure we had something that he could work with. And then as I've done it more and
more, I relax a little more. We have a rhythm together. I understand more about
how the editing works. So I know that if I say something I don't have to, you know
if I say something wrong, I don't have to panic.
I can just stop. I just pause mm-hmm, usually I clear my throat, and I start
again. And I know that none of that will actually be in the final cut. So I feel
like I'm improving. I hope you can see that. And if you're starting some videos
and you think, I just look like this freaked out robot. You know you probably
do, but it gets better. I hope you enjoyed this video. This is
the part where I ask you to comment below. And generally I ask you to comment
something about the video. So comment something about the video. Have you ever
made YouTube videos? Do you do it completely differently? Have you ever
thought about what goes behind making your favorite videos? Let me know in the
comments below. I also ask you at this time to subscribe, and you haven't yet. So
subscribe! Bye for now.
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