Hey everyone this is Viren and welcome back to another Facebook marketing
tutorial on my youtube channel. Now this is going to be an extremely crisp and
short tutorial. All I intend to do here is show you the latest update that
Facebook has come up with in custom audiences. You can now create ads for a
lot of different kind of engagement that users have either with your Facebook
page, your Instagram profile, your events your videos. So say you have a video and
users have been engaging a lot with that video. Now in the next step of the funnel,
you want to create another ad and just show it to people who engaged with that
particular video. That is in fact possible now to do. You need to
create a custom audience. So to get started once you're in your ads manager
go under audiences and once you're here create a custom audience. In this list of
custom audiences - the last one here is engagement. Let's select that. Now these
are all the different kind of engagements you can select to target -
there is video, so if someone spent time watching your video you can show them
another ad. If someone's responded to your lead form you can show them an ad.
If someone's responded to your Facebook canvas ads or a canvas in general you
can show them an ad. Here you can show ads to people who responded to your
Facebook page - interacted with your page in any way or with your Instagram
profile and finally people who engaged with an event - maybe they've responded as
interested or going to an event. So if you select video you will have to select
people who viewed your video for three seconds, ten seconds and so on. You can
also select the kind of video - you can choose a particular video and target
like that. In case of lead generation form you can target specific forms. In
case of Facebook page - people who engaged with your page. You can narrow it down to
people who sent you messages or engaged with us any
certain posts and so on and so forth. So this is really really interesting - the
way I look at it is suppose say you wanted to convert people through some
kind of an ad, what you could do is create a video and target it to a vast
majority of people and once a lot of people have seen the video and they
understand what your business is now you can probably create a lead generation
form and target to only those people who already know your business because say
they've seen 50% of the video. There's a lot of combinations you can make here and
do some really interesting things. And finally once you've created a custom
audience, as you might already be knowing, you go to ads manager create a campaign
and while you're defining the audience for the ad you can just select the
custom audience. Name it here and you can select your custom audience. And that's
about it for this tutorial. I hope I was able to teach you something new and add
value to you. If I did please hit the thumbs up button, comment and let me know
and subscribe to my channel for more marketing content. If you're looking to
have a one-on-one session with me the best way to reach me is through
Instagram the link is right here. Thank you.
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