Today this is a quick tip on
connecting with folks who are at the other end of a lens - so that it's more of a conversation.
And I'm delighted to be joined by
Ian Brodie, who is over in
Manchester and is an email
expert and
also somebody who does a lot of video. Hello, hello!
So Ian, the reason that I was so keen to have you on
Is this that, whenever I watch your videos, one of the things that I see is a great deal of warmth.
It feels like a very personal deal. It does feel like you're really talking just to me. I think that's what you're doing?
What would you say to people who are new to creating video about creating a more personal connection?
Gosh. That's a really hard question um
I would say a couple of things. I think the number one thing is just
practice, repetition. Because, if you look at - and and I've even deleted this from my own YouTube channel -
but some of my very old videos are much much stiffer.
You know it's kind of me presenting quite a formal manner
and I think the thing that
That got me to be more relaxed at you know to kind of chat more personally was twofold one is
Realizing that works better. You know realizing that was a really good style to use
and the second thing was
Really, just doing it again and again and again and again - so you become more... the more you do, the more relaxed you become. So,
Firstly, generally, on my on my videos -- I tend not to script them.
I kike sticking a post-it note with some points just under the camera so that if I need to refer to them I can.
But I'm largely and and I will kind of rehearse before I go on the main points
I want to make. An especially the intros. So I'll go you know "Hi it's Ian Brody here welcome to another five minute marketing kit".
So that's kind of off pat!
And I can do that and feel fairly relaxed doing that and that relaxes me so that by the time I get into the different
Content every video, you know I'm fairly relaxed.
I also know they you know you learn after a while and this again comes from repetition.
It's not the end of the world if you mess - if you mess it up or people don't like it or whatever.
That's you know. The stakes aren't massively high. I think that the way video or any
Ongoing marketing works is repetition. It's the the fact you're in contact with people a hundred different times.
So it means that each single time you're in contact, your life doesn't depend on it.
You know, it's not down to this one great video that's gonna make or break
your entire marketing.
Its lots and lots of videos.
So if one isn't as great as the rest, it doesn't really matter and probably
there'll be someone who appreciates it anyway.
So being relaxed about it -
Which comes from repetition - and just kind of learning it's not the end of the world if it's not perfect!
Yeah, I love that actually because I think this notion of
becoming more relaxed because you realize that
you don't have to be spot on each time. And the notion of just having one or two things to focus on...
...Again, it makes it much easier for you. And it means you spend your time, I suppose, where your audience is.
Yeah, and you know something I have noticed and observed in in the last
I suppose decade or so is that
audiences are
much keener nowadays to how, to
Interact with to, to listen to someone who's kind of closer to them - who's more like them.
So, if you think back fifty years
And you think like the Beatles and The Rolling Stones and the films of Cary Grant etc...
...you know the
interaction they had with the fans was:
fans would stand at an airport when their airplane landed and scream from the balconies and there was
all that distance. You never really got to know them.
But nowadays, if you look at the the kind of superstars
either on TV, or music
Etc we tend to expect to be a lot closer to them we
tend to - so we see them on social media all the time...
...And we see them not being perfect you know when
your only interaction with a star is when they're on a
TV show or on a film, well of course they're perfect.
But, if you see them all the time you see them warts and all
and you're kind of...and I've found...
You know, even when it comes down to the kind of businesses
we're in- where you want to be seen as an expert by your audience -
I think people prefer an expert who's maybe a few steps ahead
and who's a bit like them and is more human.
And they can feel they can aspire to do the things that that person is doing
rather than it being you know the, this
Professor with 17 degrees - who is so far removed and so
perfect that they could never get there themselves.
So, I think again realizing that that kind of more human and
personality 'persona' comes across really well these days. I think
it is quite important to yeah. Well. You know what that's a terrific
set of answers I suppose. And what's interesting is how one question really provokes such a lot of thought!
You reminded me of two things as we were chatting there, and I'll round up with this one...
...I was thinking about something that Michael Parkinson, who is a great TV host, used to say which is that:
He always thought "I'm not trying to be a star of anything here.
I just want to get at something that people will find interesting.
And the second thing you reminded me of is Oscar Wilde - who once
famously quipped "Be yourself. Everybody else has taken". I think
that is a great - great tack!
You know, we all have kind of role models and we see people, especially early on, and we think
God. I'd really like to be like them on video, and I'm sure when we start out
we adapt some of their characteristics...
...but and eventually I kind of almost becomes us as well, you know. But, but -
over time - I think it is the repetition that kind of whittles you down to being just you and and the fact that
You know the world doesn't end when you mess up or you don't quite get it word perfect.
Or you know if you'd meant want to make four points
And you only make three - nobody knew but you that you
wanted to make those four points. Correct!
They're perfectly happy.
They don't get to see your bullet points that you were trying to speak to so being being relaxed about it
really helps. Yeah well listen.
That's been brilliant.
This is really just a short little video, and so thank you so much for doing this
And I'm really looking forward to seeing you in Manchester very soon actually...it's on the
15th of December.
No it's not. November!!!
You see, this is live. Ha, ha, ha!
15th of November, Yes, 15th December I'll be somewhere else. Yeah. Brilliant.
Thanks so much Ian. My pleasure
Không có nhận xét nào:
Đăng nhận xét