I'm Hadas, a Partner Manager here at YouTube.
Suggested videos can drive significant views to your own videos.
To maximize that, we're going to find out
what suggested videos are, things you can do to increase their traffic
and what you can learn from them.
Suggested videos are generated based on videos that viewers may be interested in watching next
depending on what they were doing and watching beforehand.
YouTube is constantly helping to drive more viewers to your channel.
We want you to succeed, and suggested video traffic is one of the ways
that YouTube helps you get more viewers on your videos.
Suggested videos can be from the same channel a viewer is watching
or a different channel and related to the same or even a different topic.
You can find suggested videos on the right-hand side of the watch page
or below the video you're watching on the mobile app
and as the next video to autoplay.
For this video about VR and 360
we have some similar content from different channels
as well as more videos from the same channel.
You know, one of the things that people misunderstand about the suggested video traffic
is how their older videos perform compared to their newer videos.
They look at the overall suggested video traffic for each video over a time period
and think that their older videos are getting more suggested traffic
than their newer videos.
The truth of the situation is that they've just had more time to get to that traffic.
Let's take a look at an example.
If you looked at the lifetime suggested video traffic for these two videos
you'd see at first glance
that video one has more suggested traffic than video two.
However, if we take a look at the time period
video one has been live for six months longer than video two.
So, rather than look at the full time they've been live
let's compare the first seven days of each upload
to see how they performed.
Video one had only 207 suggested video views in the first seven days
whereas video two had 3200 views.
So, as you compare your video uploads
make sure to adjust the time frame so that they match.
Let's dive further into the suggested videos traffic report
to analyze what your videos are being suggested against
and where the views are coming from.
Then, I'll share some tips to increase your channel's suggested video traffic.
Once you've set the time period you're analyzing
go into the Traffic sources report, and click on Suggested videos.
As with the other reports in YouTube Analytics
you get a high level of the total suggested video traffic at the top
as well as a graph that breaks down that traffic
per suggested video source per day.
You can see that suggested video traffic fluctuates daily
because viewing patterns are constantly changing.
Below the graph, there's a list of the top 25 traffic sources for suggested video traffic.
What this list contains is the video that was playing on the watch page
when a video from your channel was selected to view from the suggested video feed.
This list doesn't tell you which video from your channel was selected.
We'll check out an individual video's suggested video traffic in a moment
to see that information.
As you scroll down the video sources on the YouTube Help channel
you can see that the top six suggested videos are also from the YouTube Help channel.
Actually, 24 of the top 25 suggested video sources are also from YouTube Help.
What this tells us is that people get value from watching YouTube Help videos
and want to watch another video when they're presented with the option.
So YouTube suggests content which has been successful at keeping viewers engaged.
Also, we see that these videos have strong metadata ties
which helps YouTube understand that the content is related.
In this case, educational content about YouTube.
Now, let's check out one individual video's suggested video traffic.
On this report, you can see the daily graph and main numbers at the top
and in the list of video sources below
these are the videos that led to this particular video being clicked on
and watched via suggested video traffic.
There are many interesting things you can see about your suggested video traffic.
Clicking Geography, we can see where our videos are being suggested and clicked on the most.
If you see one video, or your channel's videos as a whole
having a large amount of suggested traffic from another country
think about translating your title into that language
to help attract even more viewers from those countries.
If we click on More and choose Subscription status
you can see which of your viewers
were already subscribed to your channel when they watched.
On a channel where more suggested traffic is coming from another channel's videos
versus your channel, expect this number to shift down
as people are discovering your channel rather than being repeat or subscribed viewers.
If you use translations on your channel, you can click Translation use
and see how many people are clicking on and watching your video in the original language
you uploaded it in and how many people are using the translation.
If you're spending time or money translating your title for a certain video
or set of videos and find the number of people watching the translated metadata to be very low
look at the Geography tab and make sure that you're targeting the correct languages
to maximize your translation impact.
And finally, you can see what device type people are watching your videos on.
The biggest tip to help increase your suggested video traffic from this report
is to make sure that your thumbnail is eye-catching
clear, and legible on mobile devices
and that your title is engaging and honest.
If you use a clickbait title that doesn't reflect your content
you may see an initial uptake in suggested traffic
but if people click away from your video after five seconds
then YouTube will stop suggesting your content
because people aren't watching it.
Another way to increase the suggested video traffic between your channel's videos
is making sure you have related metadata between all your videos.
This could be a combination of description text and title similarities.
Another suggestion is to develop a series or show on your channel.
If viewers enjoy watching an episode and see another episode in the suggested video feed
then they may be more likely to click on it
showing YouTube that those videos are a good match for each other.
This also applies to looking for popular search topics
and seasonal niche topics that you can fit into your content
allowing your videos to be suggested against other channels' videos more readily.
A final thing to consider is trying out some of the site-wide popular formats.
You may be surprised to discover that changing up your format
could result in your video being suggested against other channels with similar formats
leading to more viewers and possibly even more subscribers.
Thanks for watching and come back for more deep dives into YouTube Analytics.
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