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Someone once said that:"....marketing is a contest to attract peoples' attention...."
and video certainly does that very successfully! Over the next few videos
and weeks we'll cover the 5 stages of successful video marketing as follows:-
1. Concept - what is video marketing? 2. Production - we'll be talking about filming
and editing and dispelling some myths along the way. 3. Delivery delivery of
your marketing message. We'll be covering things on YouTube, Facebook cold
traffic and warm traffic. 4. Sharing - we'll be talking about things like
audience engagement and what YouTube really is. And 5. Results - we'll be covering
things like analytics, testing and call to action. In this video we'll start with
the first one of those 5 [stages] called Concept.
Hi my name is Jeff Laming from Video Cashflow and in this video we'll look
at what video marketing is and how you can apply it to your own business and, if
applicable, to your clients businesses. Before we do so, if this is your first
time watching a Video Cashflow video and you like what you hear, see and read
then please click the Subscribe button below the video so you can get access to
more video marketing and business videos on a weekly basis. So,
video marketing - what is it? Now, most businesses focus on the "video" part of
the video marketing term. Now, video is all the rage at the "moment" except that this
"moment" is not a passing fad - video is here to stay and grow some! Now, you can
look at all sorts of statistics but by the end of 2017 it's estimated that over
70% of all Internet traffic will be video-based. And the key word to focus
in all of this is "marketing". So let's not forget that video marketing is just one
of a number of cogs in the bigger marketing wheel. So, video marketing has
to: 1. Fit in with other forms of marketing; 2. Complement existing
marketing techniques; 3. Support current marketing tactics; and 4.
booster overall marketing strategies. And to make your marketing stand out and be
effective you have to attract the attention of your target audience.
Therefore, video is ideally placed to achieve that aim. However, to make the
most of video, just as with all the other forms of marketing, you still have to
follow the basics:- 1. Research your target market; and 2. Determine your ideally
suited client or customer. In other words, undertake your due diligence. Video,
therefore, is just a vehicle, albeit a very powerful vehicle, to get your
message across to your target audience ie your market. So that's the end of the
first step in the 5 ways of making video marketing work for you. Thanks for
watching. Hope you found that useful. Look out for another video
on video marketing and YouTube coming your way next week. And if you like this
video please click the like button underneath the video. Feel free
to share the video with friends, family, business colleagues and
associates. And by all means leave a comment or ask a question in the Comments
section also underneath the video. Don't forget to hit the Subscribe button if
you'd like more videos on video marketing and business tips, tactics, techniques and
strategies that could help you with your own online business. Until next time, bye
for now.
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