Waching daily Sep 4 2017

This short video complements your understanding of Porter's five force model

by providing a local example to illustrate how one of those forces can influence competitive advantage

as well as showing how IT enhances provides competitiveness.

One of the forces identified by Porter is that relating to Threat of New Entrants.

The threat of new entrants simply refers to how easy (or difficult) it is for companies to enter into an industry.

The more margin for profitability an industry is, the more that industry will attract new entrants.

But in some cases getting into the industry have barriers.

Take for example the fashion retail industry in Fiji.

Traditionally if someone wanted to sell clothes then they would need an outlet.

They would have to rent a space at a building in order to sell their clothes.

Thus one needed capital in order to rent a space and also to make the necessary renovations in that space.

The capital requirements can be a barrier for many aspiring entrepreneurs.

That capital requirement alone can demotivate those who wants to enter into this industry.

But there are IT informed strategies available to firms to counter this barrier.

For example, people do not need to have to build an outlet to rent one to tap into the fashion industry of Fiji.

Now many people are selling clothes and other items using Facebook.

They create a Facebook page and post pictures of the various items they want to sell.

These FB pages not only offer goods, but also facilitate reviewing of the seller and the sellers services.

People who are interested in buying these clothes comment or send a private message to the seller and they negotiate a time and place for the transaction to take place.

And so, two interrelated strategies are evident from the above. Innovation (as in using Facebook to sell rather than building or renting an outlet).

FB as a 'shop' is open 24 hours with selling and buying facilitated when one is connected to the World Wide Web.

Another related strategy is that of operational effectiveness in that there are less costs incurred to run this kind of business model.

For more infomation >> AF302 Unit 1 Video 2 - Duration: 3:04.

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AF302 Unit 1 Video 1 - Duration: 3:09.

Are you aware of the immense influence of digital technologies on businesses in this video?

We will provide a local example of how businesses used digital technologies to move [their] business forward

consider Fiji Airways

Traditionally as with other entities the use of technology was mainly for solutions to workplace

Obstacles such as data collection storage and [security] [email]

facilitation website development and maintenance now the [offend] [ins] of digital technologies

Fiji Airways are looking for opportunities to

Intentionally exploit these available technologies for example

Fiji Airways can make personalized offers to each travel agencies as well as its corporate customers

This includes the use of technologies to provide which product descriptions and graphics

Optional products for sale and Fair families as well as the next product up to encourage upselling

It would be fair to say that the role that technology plays in Fiji airways

Operations is not in isolation the way digital technology has permeated everyday lives

Consider how much of your day is spent with your phone and by extension how much you use that phone?

In a survey by Coppa he proposed that 80% of people carry their phone for all but two hours of Their day

Consider that it would be a marketing shortcoming if Fiji airways do not use technology

Opportunistically to capitalize on how digitally connected we are at the moment?

That's from the private sector. We also see the influence of digital technologies in public service delivery

consider samoa and Papua new Guinea who are moving towards an

electricity

Prepayment system a same idea with using a code to provide for users with credit to use the phone

The electricity credit can be bought using a mobile phone

Even here at usp the moving from purely a brick and Mortar classroom to an online platform to deliver education

is symptomatic of how USP' s education deliver reprocesses is being transformed by Digital [technology] the

Use of lecture capture where lectures are video recorded uploaded for students outside

USP to have access to is clever and intentional use of

Technologies to sum up digital technologies are influencing how we live and how organizations

operate

Thank you