Hello and welcome to
marketing analytics and the user experience.
In this course you will gain
an understanding of the potential use of data mining and what you can do with data.
More so you'll actually learn about customer insights and what
benefits come from understanding your customer better.
Customer insights are
finding it about your customer unobtrusively and legally by capturing
data on customers and potential customers as they go about their daily lives.
Think of it as Big Brother Big Brother is always watching online
particularly what sites are visited so data analytics is just trying to mine
through this data to find trends and patterns relevant to the product or
service you have on offer.
This course will take you through ways the data is
collected from a variety of software tools to Google Analytics, mobile app
marketing and social media.
You will uncover what tools are useful to find
data so you can understand the customer better and build a more rewarding customer journey.
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