Waching daily Sep 1 2017

A 27 YEAR POLICE VETERAN HAS BEEN FIRED FROM CALLED COUNTY

GEORGIA AFTER HE WAS CAUGHT ON ñ CAMP SURVEILLANCE SAYING

SOMETHING THAT SHOULD SHOCK AND UPSET MOST AMERICANS.

I DON'T WANT TO GIVE TOO MUCH AWAY, BUT BEFORE WE GO TO

THE VIDEO SHOWING WHAT HE SAID, LET ME GIVE YOU SOME CONTEXT.

HE APPARENTLY PULLED OVER A FEMALE DRIVER FOR A ROUTINE

TRAFFIC STOP.

THERE WAS SOME SORT OF TRAFFIC VIOLATION AND APPARENTLY

THE WOMAN WAS AFRAID TO MOVE HER HANDS OR PUT HER HANDS DOWN

BECAUSE SHE WAS FEARFUL THAT ANY SUDDEN MOVEMENT WOULD

RESULT IN HER GETTING SHOT.

HIS REACTION TO HER REFUSING TO DO AS HE SAID IS WHAT

EVENTUALLY GOT HIM FIRED.

TAKE A LOOK.

WHY CAN'T YOU?

BECAUSE.

USE YOUR PHONE.

ITíS RIGHT THERE.

I JUST DON'T WANT PUT MY HANDS DOWN.

IíM REALLY SORRY.

I'M JUST -

YOU'RE JUST REALLY DRUNK.

NO, NO, NO.

I'VE JUST BEEN WAY TOO MANY VIDEOS OF OFFICERS -

YOUíRE NOT BLACK.

REMEMBER, WE ONLY KILL BLACK PEOPLE.

YEAH WE ONLY KILL BLACK PEOPLE, ALL THE VIDEOS

YOUíVE SEEN, HAVE YOU SEEN BLACK PEOPLE GET KILLED.

YOU HAVE.

SEEN THEIR FACES.

YEAH.

OKAY.

I'M NOT SAYING YOUíRE A BAD COP.

RIGHT.

THE COP IN THE VIDEO IS OR WAS POLICE LIEUTENANT GREG ABBOTT.

THAT'S HIS NAME WHICH IS KIND OF AMAZING.

HE HAS BEEN FIRED AND THAT IS ACCORDING TO THE POLICE CHIEF IN

COBB COUNTY WHO GAVE A PRESS CONFERENCE TODAY AND HE DID

HAVE SOME STRONG WORDS FOR HIM AS WELL.

1ST, LET'S GO TO THE POLICE OFFICERS LAWYER WHO CLAIMS:

MIKE REGISTER, THE POLICE CHIEF OF COBB COUNTY SAYS:

IF YOU BELIEVE IN RESPECTING THE POLICE, I'M POSITIVE YOU

ARE GOING TO RESPECT THE DECISION OF THE POLICE

CHIEF THAT THIS MAN SHOULD BE FIRED.

1ST OF ALL, I DON'T KNOW WHAT'S IN ABBOTT'S HEAD.

I DON'T KNOW IF HE WAS SAYING THAT JUST RE-FORWARD.

THAT'S WHAT WE DO.

WE SHOOT BLACK PEOPLE.

WHY WOULD WE SHOOT YOU?

OR IF HE MEANT IT AS, YOU SAW THE VIDEOS ONLINE.

YOU SAW THE VIDEOS.

THOSE ARE THE ONES THAT CLAIMING WE ONLY SHOOT BLACK PEOPLE.

WHAT ARE YOU WORRIED ABOUT?

WE ONLY SAW BLACK PEOPLE SHOT.

HE MIGHT'VE MEANT IT THAT WAY.

THAT IS WHY THE POLICE CHIEF DOING WHAT HE DID IS A HUGE

INDICATOR BECAUSE IT MIGHT BE THAT HE WAS LIKE, IF YOU'RE

BEING THE MOST GENEROUS TO HIM YOU MIGHT SAY THE POLICE

CHIEF IS LIKE THIS IS BAD PR.

A DEAL WITH THAT.

ANOTHER POSSIBILITY IS LOOK, EVEN IF THE GUY DIDN'T MEAN

IT THAT WAY, WE CAN'T HAVE PEOPLE IN THIS COUNTY THINKING

THAT WE ARE GOING TO APPLY JUSTICE DIFFERENTLY TO DIFFERENT

RACES AND HAVE THIS IDEA OUT THERE THAT THERE ARE COPS

THAT THINK KNOW, DON'T WORRY, IF YOU ARE WHY YOU ARE FINE.

BUT WE WILL SHE BLACK PEOPLE.

THE THIRD POSSIBILITY IS HE TALKED ABERRANT AND IS

LIKE, THIS IS A BAD DUDE.

HE DIDN'T MEAN IT AND I HAVE TO GET RID OF THEM.

HE DIDN'T GIVE EXACT REASONS OTHER THAN WHAT ANA JUST

READ YOU BUT THE FACT THAT HE DID TAKE THAT ACTION IS

CLEARLY INDICATIVE.

RIGHT, NONE OF US CAN SAY FOR CERTAIN WHAT'S IN THAT

POLICE LIEUTENANT'S HEAD AS HE'S MAKING THE STATEMENT.

SOME OF ARGUED THAT HE WAS HIS BEINGS ARE CASTAIC BUT

THOSE ARE NOT THE TYPES OF STATEMENTS YOU MAKE

CONSIDERING THE TYPE OF CLIMATE THAT WE ARE LIVING IN RIGHT

NOW, CONSIDERING THE TYPES OF DEBATES THAT ARE GOING ON

IN THE COUNTRY REGARDING POLICE VIOLENCE AND EXCESSIVE

FORCE AND SO IT WAS A BAD MOVE ON HIS PART.

BUT I THINK THERE'S ANOTHER COMPONENTS OF THAT VIDEO THAT

SHOULD CONCERN YOU AND I THINK IT IS TELLING TO SAY THE LEAST.

THE WOMAN WHO WAS PULLED OVER FOR THAT TRAFFIC STOP WAS A

WHITE WOMAN AND SHE WAS FEARFUL OF THE COP.

SHE DID NOT TRUST THE COP.

SHE WAS WORRIED THAT HE WASN'T THERE TO PROTECT HER OR TO

PROTECT AND SERVE AND SO THINK ABOUT THAT TYPE OF CLIMATE THAT

EXISTS IN THE UNITED STATES WHERE THE PEOPLE THAT WE HIRE AS

POLICE OFFICERS THAT WE PAY WITH OUR TAXPAYER MONEY ARE

INDIVIDUALS THAT ARE NO LONGER TRUSTED BECAUSE OF WHAT WERE

SEEING IN THE MEDIA, BECAUSE OF WHAT WERE SAYING WITH ALL OF

THESE POLICE SHOOTINGS WERE UNEARNED PEOPLE GET GUN DOWN.

I WOULD BE AFRAID AS WELL.

THAT IS SOMETHING THAT EVERYONE SHOULD TAKE INTO CONSIDERATION.

IF WE WANT THE FEELINGS TOWARD COPS TO CHANGE THEN

OBVIOUSLY THE TRAINING NEEDS TO CHANGE.

THE TYPE OF RHETORIC WE HEAR FROM COPS NEEDS TO CHANGE.

THERE NEEDS TO BE AN ENTIRE REFORM FOR THINGS TO CHANGE.

IT'S POSSIBLE THAT SHE HAD BEEN DOING SOMETHING WRONG,

SPEEDING, JERKING AND DRIVING.

WE DON'T KNOW THE CONTEXT BUT THE CONTEXT OVERALL FOR THE

COUNTRY IS ONE THE ANA JUST DESCRIBED.

IT'S DISPROPORTIONALLY AFRICAN-AMERICANS AS THE STATS

BEAR OUT BUT TO WHY PEOPLE GET SHOT BY COPS FOR HAVING A

SLIGHT WRONG REACTION IN A NANOSECOND?

A COURSE WE KNOW THE HAPPENS.

IN MINNESOTA THAT MOM GOT SHOT WHEN SHE CALLED FOR HELP

FROM THE COPS, WHITE WOMAN THERE.

YOU HAD THE WHITE GUY IN MIAMI, YOU'RE THE WHITE GUY WHO

CAME OUT OF THE CAR AFTER HE WAS ON A HIGH-SPEED CHASE.

OF COURSE WHY UNARMED PEOPLE ALSO GET SHOT AND FOR THE

HUNDREDTH TIME IN A ROW, IT'S THE TRAINING WHERE WE TOLD THE

COPS IF YOU ARE EVEN 1% AFRAID OF ANYTHING.

IF THEY MOVE THEIR HANDS UP OR DOWN PUT THEM DOWN.

NOW WE ARE ALL GENERATE.

ANYTIME WE GET PULLED OVER BY COMPANY GIVES YOU DIRECTIONS

ON WHAT TO DO WITH YOUR HANDS, THERE IS SOME REASONABLE

FEAR OF WHAT MIGHT HAPPEN NEXT AND THE WAY THE RELAY THAT PHIL

IS NOT TO TELL HER DON'T WORRY WE ONLY SHOOT BLACK PEOPLE.

AT A MINIMUM, THAT IS INCREDIBLY POOR JUDGMENT.

For more infomation >> Police Officer: Relax, We Only Kill Black People (VIDEO) - Duration: 6:38.

-------------------------------------------

Fast Forward Video Strategy | Episode 1 - Aligning Your Video With Your Strategy - Duration: 8:24.

hello everybody I'm Jason Cormier I'm one of the co-founders of Room 214 a

digital marketing and social media agency and with me today is Michael

Kwolek who is the Director of Strategic Insights for Room 214. We're here today

to talk about video and what we're calling the fast-forward video strategy

series. There's going to be some great resources here for you. Templates,

articles, and three more videos to follow definitely take the time right now just

to head over to room214.co/fastforward. That's room214.co/fastforward

Sign up so that you get access to the series that will follow

along with the resources via email straight to your inbox. So to get us

started we're going to talk a little bit about video today. I've got some quick

questions to fire your way. Why does approaching video content

strategically even matter? Yeah well I think if we start by thinking about some

stats that HubSpot has put out recently from a survey, over half of marketers say

that video is the most valuable asset when it comes to ROI and brands who use

video say they grow revenue 49 percent faster than those that don't.

So we think about how much impact video can really have that's a great place to

think about okay how do we do this right. You want to really start with intention.

So you want to think about who you're making the video for, what the purpose is,

and think about it really is a long term asset because you can you can look at it

for awareness, for lead generation, even for reducing customer support costs. So

there's a lot of different ways video can be a really valuable asset. But you

want to be very specific with that intention. Well I appreciate that you

level set that I mean I feel like as marketers for the last two, three years

we've been inundated with data with statistics and it's all about video

this video that, and it's the future and we agree yet we see so few people doing

it well yeah. Citing HubSpot again I know they're - 2017 state of inbound

reference that video is still the main disrupter in marketing these days and

we've seen other research. Wise owl says 63% of businesses are using video. So to

think that they're not doing it strategically why is that not happening?

Because it's harder to do it that way. I think a lot of times we've heard brands

say we want we want to make lots of videos and we want them now.

And that's one way to do it but I think the brands that go down that route often

find that they don't get a lot of value of those assets that they create. So we

say let's pause and figure out a strategy behind how we're going to do

this. That's going to take a little more time but it means that the quality of

videos that you're producing is much higher and your connect you're going to

connect with the people who really care about what you're trying to communicate.

So ok let's say I'm a marketing leader, I'm an executive, I've listened to the

stats that you've shared with us, I buy it I want to invest in video yeah. How

can I be confident that my investment is going to actually create an impact for

my business? Well the thing that we really focus on here is grounding our

work in the persona. So understanding everything we can about the customer.

Their needs, their behaviors, their desires, even looking at what those

things, how those things change throughout the buyers journey. You can

create video assets that address different personas at different stages

and get really granular with it. Or maybe you take a slightly different approach

where you look at it from an awareness standpoint. Either way, having that

grounding specifically in the persona, we've found, it creates a lot of impact.

So you know it's interesting I mean when you talk about personas and buyers

journey and some of this is marketing 101, a very for example basic example of

a buyers journey is you're in a stage of awareness from there you move to

consideration and then maybe you're in a decision stage and so what I'm hearing

is you're talking about creating videos that address certain buyers,

personas, in each of those stages. And what about channel strategy and on

different marketing channels and content strategy overall? Yeah I think that's the

great thing about video is that it doesn't have to be just this one

60-second clip that you create. It can be broken out potentially into different

pieces that you would share on social media. You might create blog posts that

relate to content in the video. You might have a landing page that has more

details. So it should be sort of an ecosystem of assets that are created

around the video itself to really you know again leverage the investment that

you're making in creating this larger asset. And I feel like we're still

learning so much about what the benefits of that investment is from customer

service even SEO benefits you know we're seeing that videos certainly extend the

time on site which improves SEO. So it seems like a long list of benefits.

Speaking of benefits, how do we know from a measuring perspective what's what's

working? What do we measure? Yeah I think you need to answer that question before

you make the video. You have to figure out you know are you trying to raise

awareness? Maybe then you are looking at view

counts, reach etc. But if you are trying to generate leads you might be looking

at how many email addresses you collected, how many clicks to your

website things like that. So you want to be very specific upfront and then tie it

to what the actual video is doing. And then think about long term goals, because

a video is going to be on online for years and often has impact on a much

longer term scale than perhaps you know a single Facebook post would have or a

tweet that kind of thing. I know we see common metrics with videos their views

their time viewed and we're learning a lot about that right now there's a very

important thing that Facebook is doing right now and that is enabling us to

retarget an audience that has watched our video for a specific period of time

so for example if somebody watches our video between 3 and 10 seconds we can

retarget them with advertising if they watch 50 percent of it or 95 percent of

it we can also set up a target and send

advertising to those folks as well. So clearly Facebook is figuring a lot of

things out strategically and as good marketers we want to be able to leverage

that. Yeah for sure. So you know thanks for everybody for

watching this far I know we want to give a take away and so Michael with all this

in mind where do you even start when you want to think about aligning video

content strategically? Where do you begin? Yeah we always start with a brief that

outlines everything we've been talking about in as much detail as possible so

that everyone involved in the creation of that video knows exactly the purpose

of what they're trying to do. And we created a template of that brief that

we'd like to share with everybody. Yes so thanks for mentioning that. The template

just register for the video series again room214.co/fastforward

you'll get have access to that template along with all the articles and

resources will be forwarding from that. So thanks again everybody for

joining. Just to give you a little teaser the next episode,

defining your organization's approach to creating video content. The three main

things were going to be talking about and that is, what makes sense to do

internally versus potentially hiring an agency for, we're also looking at live

events video content relative to that, and then certainly data analytics which

I know is a favorite of yours. So again everybody thanks for joining we'll see

you next time. room214.co/fastforward. We're

out

For more infomation >> Fast Forward Video Strategy | Episode 1 - Aligning Your Video With Your Strategy - Duration: 8:24.

-------------------------------------------

first video - Duration: 5:44.

hi, Guys welcome to my channel, my name is isabella

Actually we are not even talking about roblox so just skip that part

by the way please subscribe to my channel

Please like this Video

ENJOY