After spending months away from the spotlight, Taylor Swift broke back into the pop music
scene in a big way once her first Reputation single "Look What You Made Me Do" dropped.
Not only were the lyrics filled with discernable shade, but the subsequent music video has
racked up a record-breaking number of views, as fans scour every shot for clues as to what
she actually did.
Swift packed a lot of Easter eggs into the snake's den for this video, so let's take
a look at some of the sneakiest details that made it in.
The walking dead
If the dress Swift sports in zombie mode early on looks familiar, that's because it's the
same one she had on in her "Out of the Woods" video in 2015, when she was shown crawling
through mud for an entirely different reason: heartbreak.
There's a common thread beyond the dress and dirt though.
"Out of the Woods" also features her communicating with herself -- which is a pretty major element
of her new video, too.
And that wasn't the only familiar in-reference contained in the graveyard scene from her
new video.
If you look closely beside Zombie Taylor, you can also spot a tombstone that belongs
to one "Nils Sjoberg" Swift's pseudonym on the track she co-wrote with ex-boyfriend Calvin
Harris called "This Is What You Came For."
As she later says in the video, the old Taylor is dead, and that evidently includes her efforts
to use an alias as well.
And the Taylor she buries is sporting some throwback costumery as well, with the same
dress and hairstyle she wore to the 2014 Met Gala.
The value of a dollar
The scene where Swift is bathing in jewels might seem like an obvious dig at Kim Kardashian
and the Paris robbery incident that involved a bathroom, a gun and, you know, jewels.
But there was more to it than just mocking Kardashian.
For starters, super-Swifties will note that next to the bathtub lies a necklace that looks
a lot like the infamous locket Calvin Harris had given her for their one-year anniversary.
And the way it's placed, it looks like it's helping to spell out the word "No."
Considering she's later shown standing next to an empty ring box, and Harris was reportedly
shopping for engagement ring before they broke up, some fans think she might've turned down
the chance to marry him.
Also hidden among the bath of flashy jewelry is a lone dollar bill that's meant to signify
more than just money.
Swift was recently awarded a single buck in her countersuit against a DJ who'd allegedly
groped her during a press event in 2013 and then sued her for defamation after he was
fired for the incident.
Given its placement among an estimated 10 million dollars worth of diamonds, Swift's
seemingly indicating that this one dollar was worth so much more to her than its face
value.
Snakes everywhere
Throughout the video for "Look What You Made Me Do," snakes can be spotted in several scenes
and one even serves her tea, which is a modern colloquialism for gossip.
Her inclusion of the animal is a clear callback to the moment her feud with Kanye West added
a third party when Kim Kardashian celebrated National Snake Day by releasing an audio recording
of Swift and West discussing his lyrics to "Famous," a song which she'd later take issue
with for mocking her.
She also snuck in a few further jabs of the Kardashian-West brood with her gaudy fashions
and slicked hairstyle.
And she directly referenced the feud by implying the Kardashian leak was doctored before parodying
her own effort to remove herself from the feud once and for all, saying at the end of
the video, "I would very much like to be excluded from this narrative."
Biting Beyonce?
Before the full video was even released, Swift was accused of biting Beyonce's "Formation"
routine, but it may have been another video that inspired Swift's dance sequence.
Some of her dance moves seem to be emulating what Beyonce did in her "Single Ladies" video
-- which just so happens to be the same one she beat at the 2009 VMAs, which
started the whole debacle with Kanye West in the first place.
And the fact that she slings around a bat, like Beyonce so famously did in her Lemonade
visual album, well, it doesn't seem like a coincidence.
Waxing Shakespeare
A casual viewer might take one glance at the "Et Tu, Brute?"line inscribed on Swift's golden
throne and assume that she was a big Shakespeare nerd in high school.
But this probably has more to do with Katy Perry than the Bard.
Swift and Perry have had a long-standing feud as well, and since Perry once referred to
her as "a Regina George in sheep's clothing," Swift may be calling back to that moment in
Mean Girls when Gretchen Weiner talked about killing Julius Caesar.
"When did it become okay for one person to be the boss of everybody, huh?
Because that's not what Rome was about.
We should totally just stab Caesar!"
And while some suspect the car crash scene might be a piece of shade for Kanye West's
career-defining accident from 2002, that conspiracy theorists think he faked, that part might've
been meant for Perry too.
Consider the shot of her showcasing a Grammy, which Perry has never won, and the jealous
cat leering in the passenger seat.
Not only is the outfit something Perry would definitely wear, but Swift's golden sports
car and shades also look a lot like what Perry sported in her "Waking Up in Vegas" video…
Blind for love
Swift didn't just take on other celebrities in the video; she also railed against the
common perception that she's a love-hungry sap who bounces from guy to guy.
This is why she's seen wearing a sequined sweatshirt that bears the phrase "Blind for
Love" and has eight men -- which symbolizes the number of high-profile relationships she's
had -- all wearing the I heart TS shirt her latest ex, Tom Hiddleston, was photographed
in.
As a bonus, check out the apple one dancer tosses into the air during the beginning of
the dance scene—doesn't it remind you of Swift's apple prop in "Blank Space?"
As if that weren't enough, Swift even seems to be making a conscious statement in her
choice of robbery mask.
All those cat masks appear to be a nod to her frequent title of "Cat Lady."
Even Swift's own mask looks like her Scottish Fold, Olivia Benson.
Cultural commentary
Beyond her specific digs, Swift also managed to bring in a bit of commentary against the
digital streaming industry, which she's openly feuded with over their royalty policies.
In the robbery sequence, the backdrop sign reads "Stream Co.," which is an obvious reference
to Swift's refusal to allow her music to be played on several services and the subsequent
accusations of greed lodged against her.
And she also snapped back at the industry at large by showing herself locked in a birdcage,
with a lobster dinner that may refer to her repeatedly being followed by photographers,
especially around her estate in Cape Cod.
Most obviously, she bit back on the common claims that she was trying to lead a crew
of carbon copy women with a squad summit wherein the characters wore "Bad Blood"-esque costumes
and seemed to die off and leave her stranded solo.
15 Taylors, 15 tracks
Towards the end of the music video, Swift stands on a mountain of her former selves,
all wearing iconic outfits from her past.
One of those Taylors is none other than "You Belong With Me" Taylor,
While the "Look What You Made Me Do" version of the shirt looks strikingly similar, there's
one notable difference—the names signed on the shirt.
Look closely and viewers can see that Swift's included all the members of her squad on her
shirt, including pals Selena Gomez, Lena Dunham, Martha Hunt, and Blake Lively
and Ryan Reynolds.
And at the tail end of Swift's video, she's lined up 15 versions of herself to sling around
some of the common insults that have been hurled at her over the years.
The number 15 is significant because that's how many tracks will appear on her new album.
Could the specific Taylors included here be a primer for what each song will be about?
We'll just have to wait until the album's release on Nov. 10, 2017 to find out.
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