So Storytelling for video is hard
because It's the first thing I need to
get right and if the story ain't right
the rest sucks no matter what... And by
Storytelling I'm not just talking about
the content so there's a couple of
different elements. There's the element
of who's my audience, what is it that I
want to convey in the video, what is the
call to action I will have, what is.. what
do I want people to do after watching
the video. And then it's it's sort of, at
that point I split my videos into two
camps: the transactional videos which are
kind of much easier in terms of content
because you're specifically selling
something or explaining something and
then there's the promotional videos.
Those are the ones most people have a
hard time with because this is where
you're telling people who you are, why
are you passionate about what you do,
what your business does. Most likely in
terms of actual content, you have that
content already. It's... the content is what
you tell someone who comes up to you,
let's say at a networking event and says
"Hey Nina, what do you do for a living?" and
in my case I'll say like, "Hey, I'm a Video
Marketer and I help Small Businesses and
Solopreneurs
tell their story through video with
tools they already have". That is how you
get to your content; it is what you
already have been telling people, you
probably have it on your website, you
probably have it on your social media
feed. The last part of your Storytelling
and that is the most important part
because that is the part that makes
video "Video" and makes it so incredibly
powerful, is the sub context. So this is
where people read you for you who you
are
beyond what the words that you're
saying. And there it is so important that
you are you and to that point I was just
helping a young woman with her video , she
wanted to put a pitch video together to
become the representative for a much
bigger brand in a big region and she
spent so much time on it. I mean
absolutely perfect script, she framed her
shot beautifully, everything was perfect
was beautifully lit and she showed me
her video and I looked at and I was like
"..yep but you're not there, your
personality isn't there". It was, yes
perfect delivery and perfect framing and
perfect everything but she was
kind of absent because she was so
focused on not forgetting her script and
you know getting it right.. downright that
she sort of left her personality
somewhere you know enroute. It was it's a
pity because the people are going to
make a decision not going to make a
decision because you talk perfectly
they're going to make a decision because
you showed your personality and show
your passion and showed why you are the
person right person to do the job.
So make sure that you you put your
personality out there be your best self
and if it ain't all that super freaking
perfect so be it, but tell your story and
TELL YOUR STORY the way you would tell
it and that is the best advice I can
give you. So go out
tell your story and I would love to see
the results.
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