Hello really good to see you again today. Thank you for joining me. So what are you
gonna get out of the vlog, if you watch? Wel,l if you're a homeowner you're going
to learn about everything that Realtors do, video Matterport, address specific
websites ,and then the distribution methods we use to share your property. If
you're a Realtor I'm going to share a term that I heard from a photographer it
was called digital trash. Let me explain. What he did was he pointed out and
something I already knew, was that you have to have the right images in the
right format. Now I'm going to show you a motion graphic that I did that will show
at the beginning of most social media But YouTube's a little bit different, but
I'm going to show you this motion graphic, and then we'll come back and get
right on point.
I really had a good time putting that motion graphic together and it'll be
featured is the lead portion the front part of an Instagram ad it demonstrates
that we do video motion graphics that we have real advertising campaigns for our
clients homes. Digital trash the photographer was
trying to say, if you don't capture the person's attention with your image right
away it's just going to be a failure. You might as well have it in the trash.
Many agents don't even use video, so they don't have anything to put in the
trash, but if you don't put your video together properly, it'll be a big mistake.
Many agents will take and grab their telephone and do a shaky walk around.
Yeah we're out here in this most beautiful home, you should see this
garage it's got the most beautiful floor. Where you can see very little of the
property that's featured and they consider that utilization of video. The
photographer called that digital trash. They've actually done Studies on what
gets watched in different platforms. Now take for instance 77% of any video I do
about Matterport is watched, meaning most people go into a YouTube and if you
watch 60% of the presentation you did really well.
Seventy-seven percent for Matterport Now what does that mean to home sellers
and real estate agents? It should mean that the public has a desire to know
more about Matterport and they're looking for agents that utilize it. I've
said for a long time video, Matterport and address specific
websites. Now address specific website, what that is is that keeps your
completed video, your Matterport out of the trash. If you have all these images
and you have no way to present them they might as well be in the trash. The
photographer was pointing out that he does some of the nicest work and then he
goes to look for any place that it's posted, beside the MLS it's just never
there. The agent doesn't utilize to the full extent all of the media that he has.
Why would a photographer call me? What he was looking for was access to the
provider of my single page website. He's in another part of the United States and
he felt as though I would share that with him. Well I probably would have but
the reality is we build each one of the sites independently for our client.
We feature the Matterport, a photo gallery everything's right there. I'm
gonna put a link and then the top of this YouTube they'll slide out all you.
All you have to do is tap it'll take you to one of our sample sites. We do this in every
price range, it doesn't matter if you're one of our clients ,we believe that you
deserve this. We don't want our clients information about the sale of their home
to go into the digital trash. The discussion with that photographer was
one of the most interesting that I have had all week and here's why. He asked me
if he could contact me after he got his real-estate license he's taking his
courses right now. And I said why do you want to become a realtor and he said,
because the quality of work that most of the people do in my area to showcase
their homes is really very poor. He thought that he could build a unique
value proposition. He thought I was a rarity, well let me explain something to
you. I'm not really rare I have people call me based upon these videos that I
post in YouTube asking me for agents around the country. And similar or alike
agents all share the same information. Would you like somebody in Memphis,
Tennessee, that does the exact same thing I do?
Or maybe Las Vegas Nevada the number of agents that are going to video, Matterport address specific websites all tied together, so that the information for
their clients doesn't end up in the digital trash is growing. It's been a
pleasure spending a few moments with you today.
And remember you're a Realtor you can do anything!
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