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Have you ever thought about working with a video editor? If you're curious on how
a video editor can help you, stay tuned we'll be going to that today.
Tip number one. Breathe.
Now the reason I say breathe ,is if you've ever edited your own video, a lot
of times you're really excited about what you're talking about
and about what you're saying. And you forget to take a breath. Well when you
get into editing, you'll notice that if you want to cut something out, you have
trouble finding a stop point. A place where you can make a cut and remove the
piece that you no longer want in your video. And that's the same if you're
working with an editor. You need to make sure that you give calculated breaks
between what you're saying, just in case you mess up. I may say today at 5:00 and
it's supposed to be today at 4:00. So make sure that between what you're
saying you take an audible pause. You take an audible breath. That way, if you
do have to fix any mistakes in your video, or if you do want to, say you're
doing a long video hour hour and a half, and you want to go back later and cut it
up and make it into smaller videos, you take breaths every now and then, take a
pause, no matter how excited you are. So that you can make those cuts without
having any problem. Tip number two. You can talk to the editor while filming.
An editor is going to be looking through your video. Going through a whole bunch
of it. And if you make a mistake, and you want a piece cut out, this doesn't work
for livestream, this only works if you're recording a video. If you're recording a
video, and you just messed up something, and you know you're gonna want to cut
out, you can go ahead and make a loud noise say a clap a snap. You know,
something that makes the audio jump so that they can see it. And say hey can you
make sure to cut that part out right there. Or maybe you want a graphic put in
at that point showing about what you're talking about.
A video editor can you can talk to them and say hey can you put in a graphic
right here I want this graphic going over this next part that I say. Or hey
this is where we're going to insert the ad. And as you're as you're doing your
your video recording you can actually talk to your editor and tell them things
that come to mind as you're doing that. And the best way to get their attention
and get them to focus on that is to make some kind of loud audible noise like a
clap. Or something that makes the audio jump so that they can see that. A lot of
people who have done a lot of video before are very accustomed to this. Even,
I've worked with a few people that I didn't even get a chance to talk to them
about that and they already had done that. they put a clap or a snap or aloud
ping. Something in their video that made the audio jump. So that you went in
and went hey why is that audio jumping? And that's when they put in some kind of
instruction. Tip number three. Know what you want.
A lot of times when you're working with a video editor you may already know what
you want, or you may not have any idea. The nice thing about video editors is
there a creative. Just like somebody that does your branding, somebody that makes
graphics for you. If you don't really have an idea what you want, make sure to
spend time talking it over with your video editor. Make sure that you you're
on the same page about what you want. Because you can give your video to
somebody and say hey I just want us to cut up into this. Unless you're really
clear about where you want the cuts made, they're going to use their own best
judgment. And that's fine if you have a video editor that you work with. And you
trust their judgement. Then and you have a similar relationship that similar
style. That's great because you can just hand it over to them. They already know
your style just like a copywriter would. They already know how to cut it best for
you. But until you build up that relationship with a video editor. You may
want to go in and communicate very clearly what you're looking for. If
you're looking to turn an hour-long video into five-minute videos, that's
fine. If you're looking for it to cut, maybe
you were doing 10 tips. And you want each tip in a different video, that's fine. But
you need to communicate that with your video editor. Until you understand them,
and until they understand your style, you're going to need to make it very
clear. Otherwise they could work for hours, and then you're gonna get the
product, it's not going to be like you want it
you're gonna want revisions done. and that's gonna cost extra.
Most video editors will do a revision. But to expect them to go back if they've
already worked 30 hours on your video. To expect them to go back and change
everything to something different, is unreasonable for the video editor. And
it could have been resolved in the first place by being very clear in your
communication. and expressing exactly what you're looking for out of this. Tip
number four. Be realistic on your expectations. The industry standard for
video editing is for every one minute of video it's one hour of time. And no it
doesn't take you an hour to edit a minute of video. But once you start
including the time it takes for them to download it to their system. That takes
just as long to upload it a lot of times into a editing program. And if they're
doing several clips, they have to upload each of those clips, and download each of
those clips back again. And then they have to upload it back to you. Either via
Dropbox, via teachable, via YouTube, via Vimeo. No matter what platforms, there's a
lot of download time. Also they will want to watch the video through one time. And
kind of take notes to figure out where they need to make the cuts, so that they
have it and put timestamps on it. And then the second time they're going
through it, they're stopping and starting and stopping a starting. So a five-minute
video could actually easily turn into a five hour project once you add all those
factors in. Also if you're wanting color correction done, if you're wanting, you
know, an overlay made for it, like the one I have up in the corner. If you're
wanting any of the special stuff done to it, any special effects, it takes time. So
like I said, the industry standard is one minute of video equals one hour. Now I
personally work with live video. And so I don't want to cut it a lot. I clean it up
some. But I basically want to leave it intact so it's more natural. So my time
actually is a bit shorter than the industry standard. It takes me a little
less time because I'm trying to keep the quality of the video basically the same
as it is. Just with a little cleanup. And so make sure that you are realistic
on your times. If you have an hour-long video, and you want it back in three days,
it's not going to happen without them staying up all night. And then you're
also not giving, you're not giving space for technical corrections. Because if
your internet is down, if the video didn't upload or download properly, if
the file got corrupted, you know if your mic went out, if your video software went
out. Any of that takes time. And so you have to allow for that time. Tip number
five. Make sure you mesh. And what I mean by this is find a video editor that gets
you. Someone that understands you. Just like a copywriter. You wouldn't hire a
copywriter that was goofball and silly if you were very serious and somber. You
want to find somebody that matches your style. Somebody that gets you. It will
make working with that video editor so much easier. Because they will be able,
just knowing you have a similar personality, they'll be able to cut in
the exact places that you would want. They'd be able to apply the same type of
graphics and go with you. So make sure that you find someone that gets you.
They've taken a look at your website, they take a look at your branding, they
understand your voice. Because your videos basically represent your company.
So just to round it up here. Number one was breathe. Make sure that you take a
breath, to pause, when you're filming. If you can do it in live stream also, that
can be so helpful. And if you just want to see what I mean, go back with one of
your live streams, and try to stop your live stream at a point where you would
normally want a clip. And see if you took a breath. A lot of people will use words
like and. so umm. And you can learn how to not put those in. They teach you it that in
groups like Toastmasters. But those things right there, those and you feel
like you need to fill that space. You don't.
Take a breath, breathe. It gives a great point where you can cut just in case you
mess something up. Number two was you can talk to the
editor while filming. If you have something come in your mind, oh I want to
picture put in here, make sure to put this picture in here, I'm sending it to
you. Fine, put that in there. And you can only do that when you're recording a
video. Not when you're doing live. Because if you're doing that live, that might
sound a little weird to your audience who's watching live. Oh
video editor put a picture in here. Yeah don't do that. Okay? But anyway. Number
three, know what you want. Have an idea of what you want to accomplish. Is this
going to be a class? Is this going to be uploaded a teachable? Is this going to be
uploaded to YouTube? Is this going to be for marketing? You know, have an idea of
what you want. Have an idea of a style you want. If you want a certain feel, a
certain look, a certain mood. If you want particular music with it, have those
things already in mind. And make sure to write that all down. Because your video
editor needs to know that. And the more you communicate what you want to your
video editor, the less chance that you'll have to do
revisions. And you'll end up saving them time and saving you money. Number four
was be realistic on your expectations. The industry standard is one minute of
video equals one hour of video editing time. And that's just the industry
standard. It does vary depending on what you're doing. But be realistic on your
expectations. If you want something done in a hurry, it's not going to be good.
It's not gonna, and a lot of people do not like doing that. They do not like
rushing through their work. They do not like being pushed to crank something out
really fast. That's where number five, make sure you
mesh, is very important. If you have a video editor that's hustle, and you're
more relaxed, and you're not getting the videos over to them quick enough, and
they feel the deadline and they want to hustle it out. You need to make sure that
you have the same work ethic as your video editor. If they are more relaxed
and you're all about hustle and rush, you need to find a video editor that is
good with that. And that was some tips today on how to work with a video editor.
If you found this helpful, please share it out. And if you liked it, please give
it a thumbs up. And any questions, drop a comment down below. I'd be glad to answer
them. thanks for watching. If you found this video helpful, be sure and give us a
thumbs up. And subscribe for future broadcast. Thanks for watching.
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