As a business owner, you know the
importance of stellar first impression.
One of the best ways you can set
yourself apart in a crowded industry
is with a unique brand name and
consistent visuals that reflect your
heart and personality. But you're
starting to feel a disconnect within
your brand. Are you just experiencing
brand boredom, chasing shiny object
syndrome or is it truly time for you to
rebrand your business?
Keep watching because in this video I'll
be sharing the clues that will tell you
it's time to start thinking about
rebranding your business. (intro music)
Hey there! Welcome back to the Holly Meyer
Design studio. Holly here! On this channel
I share brand tips and design tutorials
that empower wholehearted creatives
to infuse new life into their brand so
they can captivate their dream audience
and stand out in their industry. You
recently came across the latest design
trend, you saw that Pantone released their
newest Color of the Year and you just
noticed there's an up-and-coming
business in your industry. Suddenly you
want to revamp everything about your
brand.
Let me tell you, as a designer it is a
daily struggle for me! I constantly want
to make updates to my brand. But just
because you're bored or you no longer
like your logo does it mean that it's
actually time for you to rebrand. So when
is the right time for you to think about
rebranding your business? #1 Your
target market has changed. You've
recently expanded or moved your business
to a new location. Or perhaps you're
seeking to attract higher-end clients.
Or maybe you're targeting a different
type of client entirely. For example,
maybe once you catered to virtual
assistants but now you want to reach
those six and seven-figure business
coaches. If this sounds like you,
it's wise to revamp your brand visuals
and possibly even your brand name to
better reflect this change in your business.
#2 You've altered
existing services or you've added new
offerings. Maybe you're a photographer and
you currently only offer wedding
packages, but you want to branch out and
start offering newborn and senior
sessions. If your business is named
something like "Elegant Wedding Photography",
new parents and parents of high
schoolers aren't going to think twice
about approaching you take photos of their
children. Your brand name needs to be
appropriate for every service you
provide. #3 Your current
branding isn't a true reflection of your
heart mission. You invested in branding
when you first started your business, but
since then you've evolved and matured. Or
maybe you're a solopreneur who's finally
hiring team members. You decided you
want your brand to be bigger than
yourself so you can pass on the torch
when you get ready for retirement.
It's important that your branding
connects with your mission and
objectives. #4 It's been too long
since you've last rebranded. Does your current
brand feel so 2013? Sure, "Blurred Lines"
was a catchy song back then but your
brand may not be today. If your brand
followed any past trends it's time for
you to consider timeless branding that
will last through the years. And you'll get
more bang for your buck because you
won't have to rebrand every single
season. #5 You want your brand
to become your name. Three years ago you
agonized over the catchiest name for your
business.
The name "Oak & Willow" served you well,
but now you want your audience to know
you as a person. Naming your business
after yourself is one of the best ways
for you to get personal with your
audience. Especially if you have an
uncommon name and you're not just
another Jane Smith. Apologies to any
Jane Smiths watching this video,
your name is absolutely beautiful! Do you
find yourself nodding along to any of
these five clues right now? If so, it's
time to start taking action on
rebranding your business. If not
then I encourage you to put this dream
on the back burner for now until a
rebrand makes better sense for you. Now,
I want to hear from you! What are your
biggest questions when it comes to
rebranding your business?
Tell me about it in the comments below!
I'd love to know how I can support you
as you grow your brand. If you enjoyed
this video on rebranding your business,
make sure to download my free cheat sheet, 7 Brand
Improvements to Attract More Clients. The
link will be in the description below
this video so you can grab your copy and
be well on your way to booking your next
dreamy client. Thank you so much for
joining me today! I am incredibly
grateful you took time out of your busy
schedule to tune in. I'll catch you next
time! (closing music)



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