Following his public memorial Wednesday, XXXTentacion's team has unveiled
the music video for his current Billboard Hot 100 No. 1 hit, "SAD!"
In an eery parallel to his recent passing, the video opens with a dark figure
asking closed captioned questions before we see X attend his own funeral.
There is virtually no music at all through the clip's first three minutes
before the track kicks in when old XXXTentacion,
attacks the version of the late rapper attending the ceremony.
From there, an extensive fight breaks out between both versions of X,
sprawling from the Church aisle to an outside corridor.
X is then visited again by the dark figure known as Gekyume,
a term the South Florida native created himself, meaning a different state
or the next universe of thought.
X eventually defeats his former self and the visuals end with the message.
"Long Live Prince X"
"SAD!" rose over 50 spots to posthumously give X his first No. 1 record
on the Billboard Hot 100 last week, making him the first artist to accomplish
the feat in a lead role, since The Notorious B.I.G. did it in 1997
with "Mo Money Mo Problems."
To check out the full video, head to Billboard.com.
And until next time for Billboard News - I'm Kevan Kenney.
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